“Teeth, like bones, need essential minerals, like calcium and phosphate, to stay strong and healthy,” says Dr. Cottrell, B.Sc., D.D.S., F.I.C.D. “As demineralization occurs, tooth enamel becomes vulnerable and weak. Recaldent^® can strengthen tooth enamel by replenishing and infusing calcium phosphate into the actual tooth enamel which can result in the prevention of cavities, an overall objective in oral care.”

Recaldent^® is an effective ingredient that rebuilds the tooth by replacing the minerals where cavities can begin to form and leaves teeth more resistant to plaque acids. Trident Xtra Care™ gum with Recaldent^® is ten years in the making and is the only gum in Canada recognized by The Canadian Dental Association (CDA).

“Trident Xtra Care™ is a great tasting, every-day-use gum with added oral care benefits and functions. All Canadians can benefit from the breakthrough capabilities offered in this gum when they incorporate it into their daily dental regime,” said Dr. Doris Tancredi, Vice President Regulatory and Emerging Science, Cadbury. “Cadbury has an extensive history of developing innovations in chewing gum, and Trident Xtra Care™ with Recaldent^® represents one of the most significant advancements in the chewing gum category since Trident created sugar-free gum in 1964.”

Trident Xtra Care™ with Recaldent^® – The Oral Care Gum

Trident Xtra Care™ with Recaldent^® is the first and only gum in Canada to contain the active ingredient casein phosphopeptide-amorphous calcium phosphate (CPP-ACP), Recaldent^®, a calcium derivative that is proven to strengthen tooth enamel to help prevent cavities. Recaldent^® actively promotes remineralization and further complements the decay prevention action of xylitol.

Good oral care is an important component of maintaining a healthy lifestyle, including regular visits to the dentist, eating a well-balanced diet and practicing good oral hygiene. When choosing oral care products, look for the Canadian Dental Association Seal of Recognition, which identifies products that benefit oral health.

Trident Xtra Care™ gum with Recaldent^® is available nation wide in January 2009 and in three great tasting, long lasting sugar-free flavours – Peppermint, Spearmint and Passionberry. The manufacturer’s suggested retail price for single packs are $1.79 and $3.95 for multi-packs. Retailers may sell for less.

ⁱ2006 Euromonitor