Since 1998, the Colterman Marketing Group (CMG) Canada has provided leadership and expertise to all three levels of government, non-profit organizations and professional associations in the areas of sponsorship and partnership development, event and exhibit marketing, association revenue development and strategic marketing planning. CMG’s Designing and Selling Your Sponsorship Program, Revenue Generation Boot Camp and Essential Selling Skills workshops have helped hundreds of professionals from these sectors take a more strategic approach towards revenue generation.

Launched in 2005, the Centre of Excellence for Public Sector Marketing (CEPSM) has played a leading role in helping public sector organizations adopt marketing practices in their operations, providing expert advice in the areas of strategic marketing planning, social marketing for behaviour change, branding, website strategy planning and digital marketing. CEPSM’s Social Marketing, Partnership and Social Media workshops have helped thousands of public and non-profit professionals enhance their skills and implement more effective programs, services and campaigns.

The two organizations operating under the Centre of Excellence for Public Sector Marketing umbrella will offer a seamless suite of consulting, training, and speaking services to the public, non-profit and association sectors that will be unparalleled in Canada. “This merger was a logical and inevitable response to the complex challenges facing our clients and leverages the range of marketing and communications solutions that our combined resources will bring to the table” states Bernie Colterman, CMG President and CEPSM Co-Founder.

“Marketing is about taking an integrated approach towards customer value and this merger will provide these sectors with tremendous resources at their fingertips to help them achieve their objectives, whether they are financial or otherwise” states Jim Mintz, CEPSM Co-Founder. The expanded Centre will be headquartered in Ottawa with regional affiliations across Canada. The Centre will also draw on the skills of its experienced roster of CEPSM Associates to deliver an exceptional range of services to its clients.

For more information on the Centre of Excellence for Public Sector Marketing, visit www.cepsm.ca

Under the banner, “Taking the Next Step - Marketing with Authenticity”, this year’s forum will feature 40 public, non-profit, and private sector experts who will share their strategies, best practices and tools to help attendees take the next step from audience engagement to deeper, more authentic relationships.  Marketing relies on long-term trust. The MARCOM 2010 Annual Forum will help attendees understand “how” to get there.

Keynote Speakers this year include:

• Social media and personal branding expert, Mitch Joel, President of Twist Image who will be delivering the opening keynote to unravel the fascinating world of new media. 
• Terry O’Reilly, Host of Age of Persuasion on CBC Radio, who will Keynote on June 11 to reveal how the art of persuasion informs our culture.
• A secret Closing Plenary will bring the theme full circle to what’s at the core of marketing with authenticity. 

MARCOM 2010 will also deliver 17 roundtable sessions, an exhibit showcase of marketing and communications solutions, informal networking opportunities and a choice of 3 intensive workshops.

When is it? June 10 and 11 at the Hilton Lac-Leamy in Gatineau, Quebec. Workshops on June 9th.

For more information, visit www.marcom.ca or ask us a question on Twitter @marcomforum

Blogging, tweeting, or posting photos on the web? Tag 'em with #marcom2010.