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	<title><![CDATA[Recent Releases from Sony of Canada Ltd. on SMR]]></title>
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	<link>http://smr.newswire.ca</link>
	<language>en</language>
	<lastBuildDate>Tue, 22 May 2012 23:20:57 -0400</lastBuildDate> 
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    <title><![CDATA[Sony Opens Doors To Exciting New Shopping Experience At Upper Canada Mall In Newmarket, Ontario]]></title>
    <description><![CDATA[<p><strong>TORONTO</strong> – Sony of Canada is pleased to announce the grand opening of the first newly branded “SONY” store in Canada, which offers an exciting new concept, design and customer experience.<br /><br />Located at Upper Canada shopping mall in Newmarket, the 2,800-square foot Sony store features a world-class architecture and design, making it a unique destination at which consumers can explore the complete Sony experience, including electronics, games, movies, music, network services and future technologies.<br /><br />“Sony’s goal is always to exceed customer expectations by providing an exciting, interactive and entertaining shopping experience,” said Doug Wilson, President and COO of Sony Canada. “Our new store concept gives shoppers an opportunity to interact with trained and knowledgeable staff as well as preview, test, compare and unlock the full potential of Sony’s entertainment offerings.”<br /><br />“The new store in Newmarket is a significant step in building a blueprint for future Sony stores, both in the U.S. and around the world,” added Kiyoshi Shikano, Global Sales and Marketing Officer, Sony Corporation. “In this store, Sony is eager to test innovative offerings and listen and learn from customer feedback. We will gather opinions so that we can continually evolve and improve our retail experience, both here in Canada and around the world. As Sony is increasing its focus on providing its customers with an integrated shopping experience that features all that Sony has to offer, from hardware to content to services, all of its Sony Style stores and websites globally will also be transitioning branding from Sony Style to Sony.”</p>
<p style="text-align: center;"><strong>Showcase Areas </strong><strong><br /></strong></p>
<p>In the spirit of Sony’s make.believe brand message, the new store is designed to immediately capture the imagination of customers and engage with all that Sony has to offer, in an integrated, interactive and inspiring way. </p>
<p>The front of the new store features, literally, a window into the world of Sony. Inside, consumers will be able to access, experience and make connections with everything Sony, from testing out its network services -- including Video on Demand powered by Video Unlimited through the Sony Entertainment Network-- on network-connected products, to enjoying PlayStation’s Move interactive 3D gaming experience on a PS3 and the 65" BRAVIA® HX929 Series 3D HDTV. Consumers will be able to shoot images and video on a wide range of Cyber-shot digital cameras and Handycam camcorders then upload onto VAIO laptops, get lost in a 3D movie from Sony Pictures, and test headphones while listening to Sony Music artists.</p>
<p style="text-align: center;"><strong>Highest Level of Personalized Services </strong><strong> </strong></p>
<p>With the opening of the new store, Sony is introducing Premium Services to provide customers with an exceptional support experience for all Sony products from set-up to service and repair facilitation. Services include assistance and education by trained staff with setting up all products and the activation of wireless services. Also available are in-home consultation, delivery, and TV, and home audio and video installation by authorized technicians. Sony of Canada recently introduced the Fastrac Service integrating its enterprise software with Purolator E-Ship® Web Services to reduce costs while delivering enhanced customer satisfaction following a product repair.</p>
<p style="text-align: center;"><strong>Grand Opening Weekend</strong></p>
<p style="text-align: left;">In conjunction with Toronto’s Virgin 99.9 FM Radio, GTA residents will have be invited to enter with a chance to win a $5,000 Sony Store shopping spree from Sept. 9 to 23.</p>
<p>A live performance by Sony Music artist Kira Isabella is scheduled in the store on Sept. 9 at 7 pm featuring songs from her latest album.</p>
<p style="text-align: center;"><strong>Design and Location</strong></p>
<p style="text-align: left;">The new store was designed in collaboration with Tokyo-based Klein Dytham architecture (KDa). It features a bright, open, inviting space, with products displayed on tables so that consumers can personally interact and engage with them like they would in a home environment. The layout of the store is flexible, with movable interior walls and changeable color schemes so that it can be adapted and reconfigured to highlight specific products, services, or content to engage and delight customers with fresh experiences each time they return.</p>
<p>The Sony Store is located at Upper Canada Mall, 17600 Yonge Street in Newmarket, Ontario. Store hours Monday to Friday are 9:30 am to 9 pm. Saturday store hours are 9 am to 6 pm and Sunday from 11 am to 5 pm. A directory of all 52 Sony stores across Canada can be found at <br /><a href="http://www.sony.ca/html/ss_location/sonystyle_store_map.html">http://www.sony.ca/html/ss_location/sonystyle_store_map.html</a> .</p>
<p><br /><strong>*Editor's Note: <br /></strong>Press releases are available for news media on the Sony of Canada news and information website at <a href="http://www.sony.ca/presscentre">www.sony.ca/presscentre</a> .</p>]]></description>
    <pubDate>Thu, 08 Sep 2011 17:00:00 -0400</pubDate>
    <link>http://smr.newswire.ca/en/sony-of-canada-ltd/new-sony-store-upper-canada-mall</link>
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    <title><![CDATA[Introducing World’s First*1 3D Compatible Head Mounted Display Equipped With High Definition OLED Panel]]></title>
    <description><![CDATA[<p><strong>Toronto</strong> – Sony Canada today announced the launch of Head Mounted Display “Personal 3D Viewer” ‘HMZ-T1’, a device that offers a spectacular new style for viewing both 2D and 3D content. Simply slip the device onto your head to experience the movie theater-like virtual screen (equivalent to a 750-inch screen<sup>*2</sup>) expand before your eyes.<sup>*3</sup></p>
<p>It is equipped with the newly-developed 0.7-inch (diagonal 18.0mm) high definition OLED panel (1280 x 720), which have been realized through Sony’s unique expertise in both OLED display and semiconductor silicon drive technologies. The ‘HMZ-T1’ achieves HD picture quality that makes full use of the OLED display’s high contrast, color reproducibility, and fast response. In addition, the device adopts the ‘Dual Panel 3D Method’ which consists of separate panels for the left and right eye in order to display independent HD picture quality to each eye, which realize 3D vision. The viewer can enjoy natural and bright 3D picture quality that is crosstalk-free. Furthermore, we have achieved a wide horizontal viewing angle of 45 degrees by incorporating an optical lens that thoroughly suppresses unwanted elements such as aberration and distortion. Viewers can now enjoy watching video on a movie theater-like big-screen (750-inch virtual screen, virtual viewing distance approx. 20m)<sup>*2</sup>. Sony has also adopted its original virtual surround signal processing technology. Combined with the high-resolution 3D picture quality, viewers will be able to fully enjoy powerful acoustics equivalent to a maximum of 5.1ch through the left and right headphones alone.</p>
<p>Sony group has offered a wide range of 3D products and 3D content production systems, from industrial 3D filming and editing equipment and movie theater systems through to its “BRAVIA” LCD TVs, home projectors, Blu-ray™ Disc devices, Personal Computer VAIO and “PlayStation 3” while its “Handycam” and “Cyber-shot” cameras even enable people to film 3D video themselves. And now, this new 3D viewing style provided by ‘HMZ-T1’ will enable users to enjoy the movie theater-like experience whilst relaxing on their living room sofa, thus further expanding Sony’s 3D world.<br /><br /><strong>Main Features</strong><br />(1) The high definition OLED panel delivers HD picture quality.</p>
<p>(2) The ‘Dual Panel 3D Method’ delivers natural and bright 3D picture quality that is crosstalk-free.</p>
<p>(3) Optical lens which realize wide 45-degree horizontal viewing angle (750-inch virtual screen, virtual viewing distance approx. 20m)<sup>*2</sup> which is equivalent to a movie theater screen, while the shielding construction creates a deep feeling of immersion.</p>
<p>(4) ‘5.1ch Virtual Surround Technology (Virtualphones Technology)’ for realistic and expressive sound.</p>
<p>*1 As a 3D-compatible Head Mounted Display for consumer product (announced on August 31, 2011 at IFA, Berlin and Press Conference in Japan).<br />*2 Virtual screen size experience may vary between individuals.<br />*3 This device must be connected to the supplied processor unit via supplied cable, and the processor unit must be connected to a playback device such as a Blu-ray disc™ device via the HDMI cable.</p>
<p><strong>Main Features (Details)</strong></p>
<p><strong>(1) High definition OLED panel delivers high picture quality</strong></p>
<p>It realized 0.7-inch, high definition OLED panel (1280 x 720), through Sony’s unique expertise in both OLED display and semiconductor silicon drive technology. The display’s high contrast, color reproducibility, and fast response give added depth, allowing the viewer to enjoy smooth and high picture quality. For more information about <a href="http://www.sony.net/SonyInfo/News/Press/201108/11-0831CE/" target="_blank">high definition OLED panel</a></p>
<p>High contrast : The self-illuminating OLED panels achieve a powerfully high contrast that transcends the limits of measuring equipment. The display’s ability to render true ultra-deep black tones results in beautiful and stunningly crisp contrasted images, even for bright light such as fireworks or twinkling city lights against the night sky.</p>
<p>Color reproducibility : Sony developed a new signal processing circuit in order to maximize the features of OLED, particularly the bright, highly-pure colors and smooth gradation expression. Sony’s own proprietary ‘Super Bit Mapping Video (SBMV) technology’ has been incorporated to convert the 8-bit video of terrestrial digital broadcasts and Blu-ray discs™ for reproduction as a gradation expression equivalent to 14-bits. Even the faintest color differences are faithfully reproduced.</p>
<p>Fast response : The OLED panel illuminates as soon as electrical current is passed through it, giving it superior fast response (response time: less than 0.01ms) for video. This enables the panel to display smooth, natural video, even for fast-moving activities such as sports and games, without any blurry afterimages.</p>
<p>Interchangeable lens camera “α77” and “α65”, as well as “NEX-7” are equipped with 0.5-inch (diagonal 12.7mm) and XGA electronic viewfinder (EVF). (Announced on August 24, 2011)</p>
<p><strong>(2) The ‘Dual Panel 3D Method’ delivers natural and bright 3D picture quality that is crosstalk-free</strong></p>
<p>Displaying 3D images using a single screen generally requires either the Frame Sequential (FS) method, in which the screens for left and right are switched rapidly, or the Line by Line (LBL) method, in which the video for left and right is displayed alternately on the scan line. The FS method tends to generate crosstalk phenomenon, which occurs when the left and right video frames do not switch completely, resulting in mixed images. Under the LBL method, the number of pixels is halved.</p>
<p>‘HMZ-T1’ adopts the ‘Dual Panel 3D method,’ which utilizes separate panels for the left and right eyes, each with its own dedicated 3D video. Therefore, it does not generate crosstalk. Furthermore, as the HD quality video is displayed separately on each of the panels, viewers can now enjoy high resolution 3D video that is natural, bright and extremely pure, to an extent that had not been possible until now.</p>
<p><strong>(3) Optical lens which realize wide 45-degree horizontal viewing angle equivalent to a movie theater screen, while the shielding construction creates a deep feeling of immersion.</strong></p>
<p>From Sony’s optical lens technology developed through the projector, the adopted optical lens realize the wide 45-degree horizontal viewing angle, which enables the viewer to enjoy a movie theater-like atmosphere with wide vision experience of 750-inch virtual screen (virtual viewing distance 20m)<sup>*2</sup>. In addition, it realizes low aberration and distortion which reproduce the primary movie theater picture quality. The viewer can easily read small subtitles whilst experiencing the intensity of 3D as the video images expand before their eyes.</p>
<p>The design of this device is such that it covers the maximum possible field of vision (approx. 200 degrees), surpassing the video viewing range of 45 degrees. Any information unrelated to viewing is isolated, resulting in a feeling of deep immersion. The supplied light shield (shade plate) can intercept the light from below, which further enhances the feeling of immersion for the viewer.</p>
<p><strong>(4) Equipped with ‘5.1ch Virtual Surround Technology (Virtualphones Technology)’ to enjoy realistic and expressive sound</strong></p>
<p>‘HMZ-T1’ incorporates Sony’s unique expertise in surround signal processing technology ‘5.1ch Virtual Surround Technology (Virtualphones Technology)’, which is developed especially for headphones. “Virtualphones Technology (VPT)” creates a sound field that naturally reproduces the sound to make it seem as though the sound source is emanating from speakers placed all around the viewer (including front and back). The viewer can enjoy sound equivalent to a maximum 5.1ch multi-channel audio, thus further enhancing the spatial effects of 3D, whilst simultaneously experiencing a very realistic feeling of actually being there.</p>
<p><strong>Equipped with 4 surround modes<br /></strong><br />It is equipped with 4 surround modes which one can select depending on the content. Aside from ‘Standard’ mode, the user can also select from ‘Cinema’ for authentic movie theater-like acoustics, ‘Game’ for reproducing a clear sense of direction, which can be vital for game-playing, and ‘Music’ for those times when the viewer simply wants to enjoy the original sound, such as might be heard in a recording studio.</p>
<p><strong>Other Features</strong><br />1. Convenient operation</p>
<p>The device’s control key (located behind the front) is used to control the volume and basic operations (such as playback, pause, fast forward, rewind, previous chapter, next chapter) of any connected devices with HDMI CEC control function. Settings for the picture quality and audio quality can also be performed via menu screen.</p>
<p>2. Convenient functions</p>
<p>It is equipped with a wearable sensor, which automatically turn off the panel if the viewer is not wearing the product. It is a convenient function and environment friendly. If the viewer is not wearing the product for a fixed period of time, it will automatically switch to standby mode.</p>
<p>3. Processor Unit for connection to other devices<br /><br />The processor unit is equipped with one socket for HDMI output and another for through output. The built-in HDMI output switcher enables both the Head Mounted Display and a television to be connected to the processor unit at any given time, thereby allowing the user to switch between devices for their desired output destination.</p>
<p>Furthermore, the processor unit and the HMD can be connected together with a single cable, which integrates the audio and video signals with the power source.<br /><br /><br /><strong>Health Considerations</strong></p>
<p><strong>Age restrictions<br /></strong>Considering the protection of the growth and development, we ask children (age 15 and younger) to refrain from using this product.</p>
<p><strong>Cautionary matters when using the device<br /></strong>In any rough or unstable environment with a propensity for travel sickness to occur (such as in a vehicle), we ask our customers to refrain from using the device.</p>
<p><strong>*Editor's Note</strong><strong>: <br /></strong>Press releases are available for news media on the Sony of Canada news and information website at <a href="http://www.sony.ca/presscentre" target="_blank">www.sony.ca/presscentre</a> .</p>]]></description>
    <pubDate>Wed, 07 Sep 2011 17:20:00 -0400</pubDate>
    <link>http://smr.newswire.ca/en/sony-of-canada-ltd/introducing-worlds-first-3d-compatible-head-mounted</link>
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    <title><![CDATA[Sony Introduces World’s Lightest 6” eReader with Enhanced Touch Screen]]></title>
    <description><![CDATA[<ul>
<li><strong>Hold effortlessly in one hand: just 168 grams and </strong><strong>8.9</strong><strong>mm thin</strong></li>
<li><strong>Browse and download a huge range of eBooks via Wi-Fi</strong></li>
<li><strong>Turn pages smoothly, zoom in and out, look up in dictionary or make notes</strong><strong>,</strong><strong> all on an advanced high-contrast touch screen</strong></li>
<li><strong>B</strong><strong>o</strong><strong>rrow eBooks directly and wirelessly from your public library</strong></li>
<li><strong>Over one month of battery life</strong><strong>* lets you read without recharging on holidays or trips</strong><strong> </strong></li>
<li><strong>Available in three fashionable colours: red, white and black</strong></li>
</ul>
<p><em>* See detailed technical specifications at the end of this press release</em></p>
<p>
<p>Treat yourself to the most natural and immersive reading experience with the new <a href="http://www.sony.ca/readerwifi" target="_blank"><strong>Reader™ Wi-Fi®</strong></a> (model PRS-T1) from Sony – the world’s lightest1 6” eReader that also features an enhanced touch screen.</p>
</p>
<p>Now with Wi-Fi, Reader gives you the additional freedom to buy, borrow or get eBooks for free wherever there’s a wireless connection available.</p>
<p>As part of Sony’s continued effort to support the Public Library System, Reader Wi-Fi will also be the first eReader to offer wireless connectivity to the public library system in Canada via a dedicated icon on the device to allow easy and convenient borrowing of free e-books with a valid library card. Readers can access and download their favourite best-sellers, new releases, classics, and periodicals via a Wi-Fi connection from Reader™ Store or shop from a wide range of bookstores and other websites that provide books in digital formats compatible with Reader Wi-Fi, such as EPUB, PDF and TXT. In addition, Reader Store now offers Canada’s two National newspapers the Globe & Mail and National Post as well as Canada’s most-read newspaper, Toronto Star as single daily editions or monthly subscriptions. Other regional Postmedia Network offerings are also now available, such as Montreal Gazette, Calgary Herald, Vancouver Sun, and Ottawa Citizen.</p>
<p>“We believe in giving readers more freedom and flexibility while reading, and the new Reader Wi-Fi gives avid readers more access to content than ever. Bibliophiles can now buy, borrow or download free books and periodicals wherever there’s a Wi-Fi connection,” said Tim Algate, Marketing Manager for Reader Digital Books at Sony of Canada Ltd.</p>
<p>Slipping effortlessly into a bag or pocket, Reader Wi-Fi is no bigger than a paperback book. 8.9mm thin and weighing just 168 grams it’s supremely comfortable to hold, with a gently curving profile that fits naturally in your hand.</p>
<p>Enjoying your favourite book is even more of a pleasure with the advanced Dual Touch screen. The E Ink® Pearl electronic paper displays a clear, glare-free, high contrast image that’s easy to read for hours, even in direct sunlight.</p>
<p>Touch the screen to choose a book. Swipe a finger to turn the page, or zoom in and out by pinching your fingers together or apart. Tap on a word and hold to find its meaning from two built-in English language dictionaries. Words can also be translated to and from English using ten built-in translation dictionaries (including French, Spanish, German, Italian, and Dutch). You can even write notes on the page or highlight text with a finger or the supplied stylus – just like a real book.</p>
<p>Finding your way around the longest title is refreshingly quick and intuitive. Bookmark pages and return to them instantly, or search for particular passages and jump straight to the text you’re looking for.</p>
<p>While you’re reading, get extra information easily on a word or phrase with in-text access to Google™ and Wikipedia® look-ups. A simple browser also lets you download other compatible5 documents from the web via Wi-Fi for easy reading while you’re on the move.</p>
<p>Reader Wi-Fi handles a wide range of digital formats, including the popular EPUB eBook standard plus PDF and TXT documents. View your collection of digital photos on screen, or plug in a pair of headphones and listen to stored music tracks while you’re reading. The front cover image of your current title or a favourite photo can be displayed as a screensaver when Reader is in standby mode.</p>
<p>Fine-tune your reading experience with eight adjustable font sizes plus a choice of six font styles. Screen contrast and brightness are easily adjusted for comfortable viewing in any lighting conditions.</p>
<p>Its long battery life lets you read for over one month without needing a recharge (3 weeks with wireless on). Reader Wi-Fi can be used while the battery charges via USB on a connected PC, so there’s no need to interrupt your favourite book.</p>
<p>With a capacity of 2GB – enough to hold around 1,200 eBooks – internal memory space is easily expanded with an optional microSD card to hold tens of thousands more.</p>
<p>Style-matched optional accessories for your Reader include a form-fitting cover with built-in lighting arm that angles for reading at night or in dimly lit places.</p>
<p><strong>Reader Wi-Fi with Pottermore download offer</strong><strong><sup>6</sup></strong><strong> </strong><br />Sony’s first offer in its collaboration with J.K. Rowling’s eagerly anticipated Pottermore website (<a href="http://www.pottermore.com/" target="_blank">www.pottermore.com</a>) is a specially-created limited edition of Reader Wi-Fi (PRS-T1) which includes a voucher that enables Harry Potter fans to download the first Harry Potter eBook title, Harry Potter and the Philosopher’s Stone, from Pottermore, when it becomes available. Pottermore, partnered with Sony, is a unique website which builds an exciting and immersive online experience around the Harry Potter books and is the exclusive retailer of the Harry Potter digital eBooks.</p>
<p>Reader Wi-Fi (model: PRS-T1) and Reader Wi-Fi with Pottermore download offer (model: PRS-T1HBC) will be available in Canada from October 2011 for about $169.</p>
<p><sup>1</sup> The world’s lightest eBook Reader with diagonal screen size of 6” as of 31st August 2011. <br /><sup>2</sup> Reader Store will soon be available in Europe, coming first to the UK, Germany and Austria in 2011. <br /><sup>3</sup> World’s first according to Sony research as of 31st August 2011. <br /><sup>4</sup> Requires valid library card. Device feature - available only in UK, US, and Canada. <br /><sup>5</sup> Unencrypted ePub and PDF files. <br /><sup>6</sup> Availability of Reader Wi-Fi with Pottermore download offer varies by country.</p>
<p><strong>
<p><br />Technical Specifications</p>
</strong><em><strong>*Editor's Note</strong></em><em><strong>: </strong></em><em>Press releases are available for news media on the Sony of Canada news and information website at </em><em><a href="http://www.sony.ca/presscentre" target="_blank">www.sony.ca/presscentre</a></em><em>.</em></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Model name</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong style="mso-bidi-font-weight: normal;">PRS-T1</strong><strong style="mso-bidi-font-weight: normal;"> </strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Display:</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">E-Ink Pearl™ v220<br />- Screen Size: 6 inches <br />- Gray Scale: 16-levels gray scale <br />- Resolution: 600 x 800 pixels</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Touch-screen</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">Clear Touch Infrared technology</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Battery life (continuous playback)</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">-A single charge lasts over one month with wireless off based on a half-hour of daily reading time. *<sup>1</sup><br />-Read on a single battery charge up to 3 weeks with wireless on.<sup> *1</sup></p>
<p style="text-indent: -18pt; margin: 0pt 0pt 0pt 36pt; tab-stops: list 36.0pt left 116.45pt; mso-list: l0 level1 lfo1;">-          Up to 14,000 continuous page turns when reading only<sup> *2</sup></p>
<p style="margin: 0pt; tab-stops: 116.45pt;"><sup>* 1</sup> Measured by reading 30 minutes each day. In low coverage areas, wireless usage will consume battery power more quickly. Actual battery life may vary upon wireless usage, product settings, battery and environmental conditions.</p>
<p style="margin: 0pt; tab-stops: 116.45pt;"><sup>*2 </sup>Measured using text-based content in EPUB format and fully charged battery, consecutive page-turns at approximately one second per page under recommended operating temperature. Actual battery life may vary based on usage and individual device.</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Charging Time</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">Approx. 2 hours using power adapter (sold separately).</p>
<p style="margin: 0pt; tab-stops: 116.45pt;">Approx. 2.5 hours via USB from connected computer.</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Built-in memory size<br />(User available capacity)</strong></p>
</td>
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<p style="margin: 0pt; tab-stops: 116.45pt;">Approx. 1.3 GB after initial setting*</p>
<p style="margin: 0pt; tab-stops: 116.45pt;"> <br />Available memory capacity may vary, depending on size of pre-loaded excerpts and 2 English/10 translation dictionaries.</p>
<p style="margin: 0pt; tab-stops: 116.45pt;">Stores up to 1,200 books* in internal memory.</p>
<p style="margin: 0pt; tab-stops: 116.45pt;"> </p>
<p style="margin: 0pt; tab-stops: 116.45pt;">*Based on average un-illustrated eBook file size of 1.0 MB.</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Memory Expansion</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">Micro SD card up to 32GB*</p>
<p style="margin: 0pt; tab-stops: 116.45pt;"> </p>
<p style="margin: 0pt; tab-stops: 116.45pt;">* Based on use with compatible external memory cards (sold separately). Actual file size may vary by digital book title. Some memory cards may not work with Reader.</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Wi-Fi Network</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">Standards: IEEE 802.11b/g/n</p>
<p style="margin: 0pt; tab-stops: 116.45pt;">Security: WEP, WPA-Personal, WPA2-Personal</p>
<p style="margin: 0pt; tab-stops: 116.45pt;">Wi-Fi Protected Setup (WPS)</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Operating/charging temperature</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">5°C to 35°C</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Dimensions (Approx.)</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">173.0 x 110.0 x 8.9 mm (H/W/D)</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Weight (Approx.)</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">168g</p>
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<p style="margin: 0pt; tab-stops: 116.45pt;"><strong>Bundled Accessories:</strong></p>
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<p style="margin: 0pt; tab-stops: 116.45pt;">USB cable and Stylus Pen</p>
</td>
</tr>

</table>
<p><br /><br /><br /></p>]]></description>
    <pubDate>Wed, 07 Sep 2011 16:30:00 -0400</pubDate>
    <link>http://smr.newswire.ca/en/sony-of-canada-ltd/sony-introduces-worlds-lightest-6-ereader</link>
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    <title><![CDATA[Sony Announces Market Launch of Sony Tablet S]]></title>
    <description><![CDATA[<p><strong>TORONTO</strong> - Sony today announced the market launch of its first Sony Tablet® device. The Android-powered Sony Tablet S combines unique hardware, content and network services with seamless usability to create a world of engaging networked entertainment experiences.</p>
<p>Available for pre-sale today and on shelves in September, Sony Tablet S is optimized for rich media entertainment on its 9.4-inch touchscreen display. With a powerful NVIDIA®Tegra™ 2 mobile processor, Sony Tablet S allows consumers to enjoy the web and their favourite content and applications on its large high-resolution screen. Weighing in at just about 590 grams, its unique asymmetric design allows for hours of comfortable use. Built-in Wi-Fi® compatibility allows for Internet connectivity virtually anywhere there is a hotspot.</p>
<p>Sony Tablet S runs on the Android™ 3.1 . This model features front and rear facing cameras that allow for video recording and capturing still images. The device also supports USB (micro A/B) interface and SD card for transferring files and data. </p>
<p>The device is distinguished by four key features that set them apart from any other tablets on the market. These include: optimally designed hardware and software, a “swift and smooth” experience, embedded network entertainment services and cross-device functionality. </p>
<p>“Sony Tablet S delivers digital content, rapid performance, and remote access functionality in a unique and convenient product,” said Doug Wilson, President & COO of Sony Canada. “This device demonstrates a seamless Sony entertainment experience offering consumers smooth access to videos, games, books, and more by combining Sony’s premium network services.” </p>
<p style="text-align: center;"><strong>Optimally Designed Hardware and Software</strong></p>
<p style="text-align: left;">Unlike other tablet devices, Sony Tablet S has an ergonomic, asymmetric design which allows it to be easily held or carried for long periods of time. The unique form factor shifts the device’s weight closer to one’s palm, making it feel lighter and more comfortable while reading a book or watching a video. The screen is sloped when placed on a flat surface, enhancing visibility and allowing typing to be more comfortable. Placing Sony Tablet S onto a specialized cradle (sold separately) converts the device into a digital photo frame or a digital clock that displays customizable information.</p>
<p style="text-align: left;">Sony Tablet S is equipped with Sony’s TruBlack™ technology which reduces reflection and glare from sunlight or fluorescent light for high-contrast visibility both indoors and outdoors.<br /><strong> </strong></p>
<p style="text-align: center;"><strong>Swift and Smooth Experience</strong></p>
<p style="text-align: left;">Through the right blend of hardware and software developments, Sony Tablet S device realizes optimal usability and performance. Quick view` and Quick touch` technologies realize a comfortable and stress-free user experience.</p>
<p style="text-align: left;">Quick view is Sony’s rapid response technology allowing for faster loading of web pages. Quick touch allows for a highly responsive and smooth touch screen realized by combining various Sony technologies.</p>
<p style="text-align: left;">The large keys of the virtual keyboard take full advantage of screen real estate while automatically adjusting to the task at hand. A numeric keypad pops up when inputting passwords and word suggestions while auto word complete makes email and texting simple.</p>
<p style="text-align: center;"><strong>Networked Entertainment</strong></p>
<p style="text-align: left;">Sony Tablet S comes complete with a full suite of Sony’s network entertainment services.</p>
<ul>
<li>
<div style="text-align: left;"><strong>Sony Entertainment Network Services: Video Unlimited</strong> is your ticket to the latest releases from every major movie studio to rent or own. A pre-open campaign for Sony Tablet devices will be offered at device launch with limited content and more content will continue to be released over time.</div>
</li>
<li>
<div style="text-align: left;"><strong>PlayStation® Certified: “Sony Tablet S” device</strong> is the first PlayStation™Certified tablet on which users can enjoy games for PlayStation™Certified devices including original PlayStation games. “Crash Bandicoot” and “Pinball Heroes” will be preinstalled at launch.</div>
</li>
<li>
<div style="text-align: left;"><strong>Reader™ Store:</strong> Access bestsellers, new releases, classics, magazines, comics and more from more than 2 million titles at Reader Store by Sony. Sony Tablet S’s intuitive reading interface is ideal for on-the-go reading, allowing book lovers to set bookmarks, make highlights and adjust font sizes as they read. A free eBook download is included with the purchase of the device.</div>
</li>
<li>
<div style="text-align: left;"><strong>Personal Space™:</strong> This free service allows consumers to easily share pictures and videos captured on Sony Tablet S. Consumers can access albums that were previously uploaded from other devices.</div>
</li>
</ul>
<p style="text-align: left;">Video, music, games and other content can be directly accessed by way of the “Favorites” menu without the need to re-launch any of the respective applications.</p>
<p style="text-align: center;"><strong>Cross Device Functionality</strong></p>
<p style="text-align: left;">Control your home entertainment system and enjoy content in new ways. Sony Tablet S allows consumer to “throw” personal pictures and video to DLNA compatible televisions such as BRAVIA with the touch of a button. Consumers can also throw music to wireless speakers such as Sony’s Homeshare. Sony Tablet S which is equipped with infrared technology and can act as a remote control for multiple home entertainment components such as TVs, Blu-ray Disc™ players, receivers and more at once. Sony Tablet S is also compatible with “Media Remote” allowing consumers to control Sony devices, including BRAVIA televisions, through Wi-Fi®.</p>
<p style="text-align: center;"><strong>Wide Range of Applications</strong></p>
<p style="text-align: left;">A variety of applications add to the entertainment options. With access to the A ndroid Market™, consumers can browse thousands of useful time-saving and fun apps. Sony Tablet S provides instant access to Google™ mobile services and applications, including 3D maps and easy web search with Google Voice Search. To make app discovery even easier, Sony offers its Select App site which highlights new and unique Android applications in a number of categories, which have been recommended for Sony Tablet S. More than 20 applications will be spotlighted at launch with more to come in the following weeks and months.</p>
<p style="text-align: left;">Sony Tablet S will also feature a number of pre-installed applications, including few exclusive offers.<br /><br /></p>
<p style="text-align: center;"><strong>Accessories, Pricing, Availability</strong></p>
<p style="text-align: left;">A range of optional accessories includes a cradle, AC Adaptor, LCD screen protector, carrying case and USB adaptor cable for Sony Tablet S. A Bluetooth keyboard is also available.<br /><br />Sony Tablet S is available in both a 16GB and 32 GB and will be available at Sony direct and online stores and authorized dealers across Canada for about $500 and $600, respectively. For more information, please visit <a href="http://www.sony.ca/tablet">www.sony.ca/tablet</a>.</p>
<p style="text-align: left;"> </p>
<p><strong>*Editor's Note:</strong> <br />Press releases are available for news media on the Sony of Canada news and information website at <a href="http://www.sony.ca/presscentre">www.sony.ca/presscentre</a>.</p>
<p style="margin: 0in 0in 0pt;">*Upgradable to Android 3.2</p>
<p style="text-align: left;"> </p>]]></description>
    <pubDate>Wed, 31 Aug 2011 10:30:00 -0400</pubDate>
    <link>http://smr.newswire.ca/en/sony-of-canada-ltd/sony-tablet-market-launch</link>
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    <title><![CDATA[SONY’S NEW ULTRA-RESPONSIVE, COMPACT SYSTEM CAMERA BOASTS WORLD’S FASTEST RELEASE TIME LAG AND QUICK,  RESPONSIVE AUTOFOCUS]]></title>
    <description><![CDATA[<p><strong>TORONTO</strong><strong> – </strong>Sony adds superb responsiveness, image quality, and creative possibilities to its line of NEX interchangeable lens cameras with the new α NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point.</p>
<p>“The NEX-5N camera extends the sleek, minimalist design of the acclaimed NEX-5,” said David Oyagi, Marketing Manager in Digital Imaging at Sony Canada. <br />“It’s also a giant step forward from its predecessor in terms of still image and HD video quality, Auto Focus and speed-of-capture performance.”</p>
<p>Response is accelerated even further by a release time lag of just 20 milliseconds, the fastest of any interchangeable lens digital camera. Combined with an improved autofocus (AF) algorithm and more efficient image processing, this results in an AF that is two times faster than the current NEX-5 model.</p>
<p>The camera’s Exmor™ APS HD CMOS sensor with 16.1 effective megapixel resolution is complemented by a specially-optimized version of the powerful BIONZ®  image processing engine, resulting in exceptionally clean, low noise images. Maximum sensitivity is also boosted to ISO 25600, the highest among mirrorless interchangeable lens cameras, allowing for very high-quality handheld shooting in low-light conditions.</p>
<p>The NEX-5N camera shoots smooth AVCHD™ Progressive (Ver 2.0) Full HD movies with high-quality stereo sound at 60p – the same resolution and frame rate as Blu-ray Disc™ media, a first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor doubles the maximum frame rate to 60 fps and, when shooting at the 24p setting, movies achieve a beautifully expressive, artistic and cinematic feel. Additionally, continuous auto-focus while recording video has been improved and object Tracking Focus has been added, which allows a target object to be selected and tracked accurately via the touch-screen, even when the subject is moving. </p>
<p>Photographers can also fully control exposure with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes.</p>
<p>The NEX-5N is the first E-mount interchangeable lens camera from Sony that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be quickly and easily previewed, applied and combined via the LCD touch panel and control dial, with traditional “photo jargon” simplified for beginner shooters.</p>
<p>In Speed Priority Continuous mode, the NEX-5N captures fast-moving action at up to 10 fps (actual speed depends on shooting conditions and memory card performance), the fastest burst speed of any mirrorless interchangeable lens camera (as of Aug 2011).</p>
<p>Recently introduced on the new NEX-C3, Picture Effects simplifies the production of sophisticated artistic effects ‘in camera’, with no PC or post-processing needed. There are now 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and Soft High-key. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.</p>
<p>The camera’s 3-inch Xtra Fine LCD™ display can angle up to 80 degrees up or 45 degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast with dramatically reduced on-screen reflections.</p>
<p>Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible than ever.</p>
<p><strong>Lenses and Accessories</strong><br />The growing choice of E-mount lenses compatible with all α E-mount cameras now includes the new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z), E 50mm F1.8 OSS (SEL50F18) and long-awaited Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210). <strong> </strong><br />The world’s first mount adaptor with built-in Translucent Mirror Technology™, the optional mount adaptor LA-EA2 allows phase-detection AF with the majority of A-mount lenses for both still image and video shooting. The optional Electronic Viewfinder FDA-EV1S, XGA OLED Tru-Finder™ display offers high resolution/contrast and wide viewing angle. With these two unique accessories, user can adapt their NEX-5N cameras to most any shooting situation and environment.</p>
<p><strong>Pricing and Availability</strong><strong> </strong></p>
<p>The NEX-5N ultra-compact interchangeable lens digital camera will be available this September in black and silver with an 18-55mm kit zoom lens (model SEL1855) for about $800.</p>
<p>The new E-mount Telephoto zoom E 55-210mm F4.5-6.3 OSS (SEL55210) will be available this October for about $400.  The new Carl Zeiss Sonnar T* E 24mm F1.8 ZA (SEL24F18Z) and the E 50mm F1.8 OSS (SEL50F18) will each be available this December for about $1100 and $400, respectively.  <strong></strong></p>
<p>The new LA-EA2 mount adaptor and FDA-EV1S OLED viewfinder will both be available this November for about $450 and $400, respectively. </p>
<p>The new camera kits, lenses and compatible accessories will all be available at Sony retail stores (store.sony.ca) as well as other authorized retailers throughout the Sony dealer network. </p>
<p><strong>*Editor's Note: </strong><br />Press releases are available for news media on the Sony of Canada news and information website at <a href="http://www.sony.ca/presscentre" target="_blank">www.sony.ca/presscentre</a> .</p>]]></description>
    <pubDate>Wed, 24 Aug 2011 09:30:00 -0400</pubDate>
    <link>http://smr.newswire.ca/en/sony-of-canada-ltd/sonys-new-ultra-responsive-compact-system-camera</link>
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