•  New UX (user experience) platform lets consumers organize everything and discover more with one of the most open, human and intuitive user experiences yet

•  Rogers Wireless becomes exclusive Xperia ™ X10 Canadian carrier and first in North America ; extends leadership in Android device lineup

Toronto , January 5, 2010 – Canadians will be among the first in the world to experience open and integrated social media, communication and entertainment with the launch of the Sony Ericsson Xperia ™ X10 phone, which will make its North American debut first in Canada , exclusively from Rogers . The Xperia ™ X10 is expected to be available in the second quarter 2010.

“At Rogers , we have built our legacy on innovation, bringing the most exciting and exclusive handsets first to customers in Canada ,” said John Boynton , Executive Vice President, Marketing, Rogers Communications. “We are thrilled to be the exclusive Canadian carrier to offer this phenomenal mobile entertainment device.”

“Building on our entertainment heritage, the Xperia ™ X10 underpins our commitment to an open and multi-platform strategy that maximizes choice for the consumer and delivers the best possible entertainment experience,” said Andrea Gaal, General Manager, Sony Ericsson Canada . “This handset makes communications more fun and more playful while multiplying and enriching opportunities to connect.”

Introducing signature applications like Sony Ericsson Mediascape and Timescape™, the Xperia™ X10 lets consumers organize everything in their phone and in an intuitive way:

•  The Sony Ericsson Timescape™ application manages all your communication with one person in one place. Browse through your conversations and check out your Facebook™, Twitter™ and MySpace™ accounts 1 , photos, emails 1 , and texts 1 all in one seamless, easy to use interface

•  Sony Ericsson Mediascape application is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses this content from just about everywhere – your phone or YouTube™ and Facebook™ services 1 and presents everything for you in an integrated way

Intelligence capabilities, integrated into Sony Ericsson Mediascape and Timescape™ applications, automatically recognizes connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

•  Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view

•  Intelligent face recognition features recognize up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person. The X10 also features an 8.1 megapixel camera including 16X digital zoom.

The UX platform builds on top of the Open OS (Android) and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The Xperia™ X10 phone is the first mobile phone to truly humanize the way people interact with their phones.

Sony Ericsson's open approach gives consumers maximum choice. Xperia X10 users can download any application they want directly from Android Market, creating an experience that is entirely unique to them.

Dig Deeper

For full specifications visit:

www.sonyericsson.ca

For further information visit:

www.rogers.com/x10

Developer Information:

http://developer.sonyericsson.com/site/global/home/p_home.jsp

Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

Follow Sony Ericsson Canada on Twitter :

http://www.twitter.com/SonyEricssonCA

Pricing and availability will be announced at launch. Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

1 Standard data and/or messaging charges apply.

© Sony Ericsson Mobile Communications AB, 2009.

The Liquid Identity and Liquid Energy logos, Xperia, and Timescape are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony and “make.believe” are trademarks or registered trademarks of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.