“In independent tests, women reported the No7 Protect & Perfect Intense Body Serum made their skin look younger, feel smoother, firmer and more elastic, and improved their skin tone,” says Mike Bell, Boots Skincare Scientific Advisor. The velvety body serum glides on to instantly soften and brighten skin, while a firming complex works to help maintain elasticity. Formulated with nourishing Argan oil and moisture-locking Hyaluronic Acid, it provides lasting, skin-enhancing hydration for the entire body.

The No7 Protect & Perfect range was launched in 2008 following the phenomenal success of one anti-aging product — the best-selling No7 Protect & Perfect Beauty Serum. This super serum shot to fame in 2007 after a BBC documentary reported it was scientifically proven to help repair aging skin. Sales of the wonder cream increased by nearly 2000 percent on the day after the TV broadcast, with 13 items being sold every minute. At the height of the public frenzy, Boots’ production facilities worked around-the-clock, producing 1,000 bottles an hour to meet the overwhelming demand. In 2009, an ‘intense’ version of the beauty serum made international headlines after a University of Manchester clinical study showed it made a visible improvement to the skin, reducing the appearance of facial wrinkles when used long term. “After 12 months, 70 percent of subjects using Protect & Perfect Intense Beauty Serum in the Manchester study showed a clinical improvement in their facial lines and wrinkles,” says Bell.

Both the Intense Beauty Serum and Intense Body Serum contain a propriety skin-firming complex with retinyl palmitate, antioxidants and firming peptides, combined with extract of alfalfa, to produce a more intensive wrinkle fighting action. The active ingredients work together to firm fine lines and wrinkles, while making skin look younger and feel smoother. All products in the Protect & Perfect range have been formulated using an optimum blend of antioxidants that help protect the skin from free radical damage that can be caused by sun exposure and pollution.

Boots No7 is the UK’s best-selling anti-aging skin care brand. In Canada, Boots No7 products are available exclusively at Shoppers Drug Mart and Pharmaprix stores. In addition to the Intense Body Serum ($29) and Intense Beauty Serum ($29), the No7 Protect & Perfect range at Shoppers Drug Mart includes Day Cream SPF 15 ($26), Night Cream ($26) and Eye Cream ($23). Shoppers Drug Mart also carries additional No7 skincare items, including a selection of products in the Lifting & Firming range.