The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the sought after multi award-winning Fujifilm X100: the ultimate in refined design, components, functions and specification.

“We are very excited to launch the X10 following the huge success of the Fujifilm X100. The aesthetic appeal of this camera with its intuitive controls allows consumers to experience photography the way it was always meant to be,” says Greg Poole, Vice President Sales & Marketing, Imaging Products at Fujifilm Canada. “The X10 borrows a lot of the same technology and retro design of the X100 but with added features and at a more affordable price point, setting a new standard for style and quality for digital photography.”

Newly-developed large 2/3" 12MP EXR CMOS sensor and advanced EXR Processor
The X10 features a newly-developed large 2/3" 12MP EXR CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to other camera models*².

The EXR CMOS sensor combines Fujifilm's proprietary EXR sensor technology (which can select the optimum shooting mode from the three options), with CMOS sensor technology to provide bright, sharp images with exceptional low noise at high sensitivity, high speed capabilities in all scenes and lighting conditions.

• SN High Sensitivity and Low Noise mode - produces clear and sharp images at high sensitivity while minimizing noise levels, and is an ideal choice for capturing night scenes or indoor situations with poor lighting.
• DR Wide Dynamic Range mode - delivers an increased dynamic range (up to 1600%) while maintaining rich gradations and detail in both shadows and highlights
• HR High Resolution mode - takes full advantage of the 12MP resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days

In addition the X10 features a high-speed EXR-CMOS sensor and a multi-core EXR processor which facilitates high-speed continuous shooting at up to 7 frames per second at full resolution, and 10 frames per second at 6 megapixels. A 49-point matrix contrast AF provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system. With a shutter-lag of less than 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities.

Newly-developed bright FUJINON F2.0 – F2.8 4x optical, manual barrel zoom lens
The X10 features a newly-developed high-resolution Super EBC FUJINON*³ lens which has been treated to reduce ghosting and lens flare promising clear image quality over the entire image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of F2.0 and telephoto maximum aperture of F2.8.

Unique to the Fujifilm X10 is its all-metal lens barrel design providing ultra smooth and precision zooming, the same system utilized on only high-end professional Fujinon broadcast lenses. In addition, the camera’s power switch has been built into the manual barrel zoom to facilitate faster start-up and response times to help you avoid missed photo opportunities. The lenses are designed by FUJINON who has long-term experience supplying professional broadcasting lenses.

Featuring a newly developed Optical Image Stabilization mechanism that greatly reduces blurring (due to camera shake), you can take sharp photos in confidence, even at full telephoto zoom.

The combination of the bright F2.0 - F2.8.lens and the 7-blade aperture diaphragm capture the subject in crisp detail with a beautiful defocused “bokeh” effect.

A bright optical viewfinder with a wide viewing-angle
Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle while still maintaining a compact camera size. Using an optical viewfinder vs LCD screen also enhances battery life and improves the number of shots per charge. This combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

Elegant design inherited from the X100 with "made in Japan" seal of quality
Thorough attention to detail is evident as soon as you take hold of the X10’s all black stunning retro body with its “leather-like” finish. Its upper controls and base are manufactured from lightweight, ultra strong, die-cast magnesium alloy; and the mode dials and lens ring feature an aluminium milled, luxurious textured finish. The intuitive operability of the various dials and shutter-release button is also evident with the high-precision manual zooming lens doubling up as an on/off power switch reducing the start-up time, ensuring you can react quickly to potential photo shooting scenarios as they occur. The exquisite notches of the exposure compensation dial and the satisfying torque feedback on the lens barrel produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.

Unique functions for adjusting image quality
EXR Auto – for the automatic optimization of the sensor and the camera settings
The X10 not only offers “EXR Auto” (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR CMOS Sensor automatically selects the optimum shooting mode from of a total of 99 different variations; this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 12800*⁴ for the most minimal of lighting conditions.  If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films.  Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films. TheX10 also expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

The X10 also features detailed image adjustability settings with options including "Colour" to adjust colour strength, "Highlight Tone" / "Shadow Tone" to adjust contrast in highlight / shadow sections, and "Sharpness" to sharpen or soften pixel edges.

Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at 5 different levels according to the users' emphasis on whether to prioritize high resolution or low noise.

Other notable features on the X10

• RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)
• Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual) plus Manual focus
• Customizable Fn-button and model dial selection
• Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
• Best-in-class Full HD 1080p movie recording capabilities.
• Manual pop-up flash with a range of 7 metres and TTL Flash capability
• High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight
• 1cm Super Macro mode
• Motion Panorama 360 for seamless 360-degree panoramic shooting
• Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
• Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image exposure
• Mechanical shutter release cable socket (cable sold separately)

The Fujifilm X10 will be available in Black starting late October 2011 with pricing to be confirmed closer to launch. For more information visit http://www.fujifilm.ca/products/digital_cameras/x/

Premium Accessory Line-up (sold separately)
CASE (LC-X10)
To perfectly compliment the look and premium quality feel of the X10 camera body, a retro leather "quick shot" case with matching strap has been designed which fits the X10 like a glove. Made out of luxurious leather it has been thought out with uncompromising attention to detail, ensuring the ultimate ease of use and practicality.

LENS HOOD (LH-X10)
Precision milled from metal, the lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.

TTL FLASH (EF-42/EF-20)
EF-20 (Guide Number:20) and EF-42 (Guide Number:42) TTL flashes are compatible with the X10.

__________________________________

1. 35mm equivalent
2. Compared to cameras with a 1/2.3” sensor
3. High quality FUJINON lenses are used widely in the broadcasting industry worldwide. For more information please visit: http://www.fujifilm.com/products/digital_cameras/fujinon/
4. The recording resolution is the resolution defined in the Image Size [S] setting

Sleek and compact with a shiny black finish, the Instax Mini 50S is feature-packed for creative photo taking, including two shutter release buttons placed on the front and side of the camera for portrait or landscape prints.  It also has a handy self-timer that takes one or two pictures at once – one for you and one for a friend; and a blank strip at the bottom of each print provides space to write a message capturing the fun of the moment.

“Holding a printed photo in your hands to relive a memory is a different experience than viewing them on a computer screen or cellphone,” says Melinda Liberatore, product manager, Imaging Division, FUJIFILM Canada Inc. “In today’s digital world, the Instax Mini 50S revives the nostalgia and fun of taking and sharing printed photos that can quickly become treasured keepsakes.”

Other features include:

• Macro lens for close-up shots up to 30cm away
• Intelligent flash for brighter backgrounds
• Exposure indicator display
• Brightness control to lighten or darken photos
• Tripod mount
• Shiny black finish
• MSRP: $129.99

Instax Mini Instant Film:

• ISO 800 film speed (20 exposures)
• Glossy finish
• Sharp, clear reproduction
• Vivid color and natural skin tones
• Film size: 2” x 3”; image area: 1.8” x 2.4”
• MSRP: $19.99

Availability:  

• Fujifilm Instax Mini 50S and Instax Mini Instant Film are currently at Amazon.ca, Black’s, Henrys, London Drugs, and other photo retailers across Canada.  
• It is also available on the Fujifilm e-store http://www.fujifilmestore.ca.  

To learn more about the Fujifilm Instax Mini 50S Instant Film Camera and Instax Mini Instant Film, or any of Fujifilm’s entire line-up of instant film solutions, visit http://www.fujifilm.ca/instax.

“It has always been important for Fujifilm to introduce products that are in a class of their own and with the X100, our knowledge of imaging and image quality are on full display. The combination of a hybrid viewfinder, large APS-C sensor and a precisely matched prime lens make this camera unique to anything else in the market,” says Greg Poole, vice president, Imaging Division, Fujifilm Canada Inc. “We are ecstatic about the incredible initial reaction from traditional media outlets, camera fans and pro photographers. It's great to see that a lot of people have a deep appreciation for what Fujifilm has done here.”

The development of the FinePix X100 was first announced at the Photokina Exhibition in Cologne, Germany in September 2010, where it received an enthusiastic welcome from the industry.

12.3 Megapixel APS-C CMOS Sensor and EXR Processor

The FinePix X100 features a custom 12.3 Megapixels CMOS High-Performance Sensor, optimized and developed exclusively for this model and providing a sharper image with exceptional clarity. When shooting 720p HD movies, the combination of the large-sized sensor and the large aperture F2 lens lets users shoot movies with a shallow depth of field, a capability not available in conventional compact cameras. The ideal combination of a fixed focal length lens, a high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures high-quality images from low to high sensitivity. In standard form, the planned ISO range extends from 200 to 6400, but can be expanded to include 100 and 12,800. Users can also set the Maximum Sensitivity Setting to prevent the automatic use of high ISO.

Its new EXR Processor takes processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix camera, providing ultimate image quality in every single shot. The CMOS high-performance sensor and the EXR Processor’s enhanced focusing system contribute to high-speed AF performance and low shutter / shutter time lag.

High-Performance 23mm Fixed F2 Fujinon Lens

The newly developed Fujinon lens offers a focal length of 23mm (135 equivalent: 35mm) that lets users capture a wide range of subjects while maintaining high resolution and optical clarity. It also features a large F2 aperture which not only delivers both ample brightness and high contrast sensitivity, but also achieves a high level of resolution when the aperture is closed by one or two stops. Exploiting the merits of a fixed focal length, this lens delivers sharp resolution from the center to the corners of the image. The nine-blade aperture diaphragm, combined with the large F2 aperture and high-quality optics, lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect.

Other benefits include:

Fujifilm's success with DSLR-style cameras continues with the FinePix S3400 and S2950, offering 28x and 18x wide angle Fujinon Optical Zoom Lenses respectively. As an alternative to traditional superzooms, the FinePix T200 long zoom compact camera boasts a 10x wide angle Fujinon Optical Zoom lens in a super slim body; and the FinePix XP20 and XP30 are tougher shockproof/waterproof cameras that can stand up to even more of life's adventures.

The new FinePix Z90 features a 3-inch touch screen LCD and a Web Easy Upload feature for quick and easy photo sharing on social networking sites. And finally, Fujifilm provides four new feature-packed affordable J and A Series cameras aimed at beginners and novice photographers.

“We’re very excited about our 2011 lineup as we continue to offer the best value and the latest innovations to photo enthusiasts from beginner to expert. Our award-winning EXR sensor technology has been taken to a new level with the EXR-CMOS sensor, providing extremely sharp and clear images in all lighting conditions while offering high speed functions so consumers will never miss a shot with these cameras.” says Greg Poole, vice president Imaging Division, FUJIFILM Canada.

All cameras in the Fujifilm 2011 line-up offer High Definition (HD) video, Tracking Auto Focus, Intelligent Scene Recognition, Panorama Shooting Modes, YouTube/Facebook easy web upload, Face Detection and Fujifilm’s Two-Year Canadian Warranty. The new FinePix digital cameras will be available to Canadian consumers beginning in February 2011.

FinePix HS20EXR: DSLR alternative featuring 30x Wide Angle Manual Zoom Fujinon Lens with award-winning EXR technology married with a BSI-CMOS sensor

Following the multiple award-winning FinePix HS10, the new FinePix HS20EXR is the perfect alternative to those thinking about purchasing a DSLR. With a new EXR-CMOS sensor and EXR Processor, this combination of technologies offers amazing Wide Dynamic Range up to 1600% for capturing small details in highlights and shadows, high speed continuous shooting up to 11 frames per second and achieves exceptionally sharp and clear images and videos in all scenes and lighting conditions. The EXR processor also has the capability to detect and minimize purple fringing while enhancing edge-to-edge sharpness for superb image quality throughout.

While most DSLRs only come with one 3X Optical Zoom lens, the HS20EXR features a 30X wide angle Fujinon lens and can shoot as close as 1cm Super Macro without needing to purchase additional lenses.  Users can also record videos in Full HD Movie Capture at 1080p as well as high speed movies up to 320 fps for capturing subjects in super slow motion. The HS20EXR also features a unique eye sensor that automatically switches between the large 3” tilting LCD and the electronic viewfinder.

For maximum creativity, the HS20EXR full manual controls including shutter and aperture priorityoffers and the ability to shoot in RAW format, for users who like to have full creative control over their images. The HS20EXR also offers the popular EXR Priority modes (Wide Dynamic Range for high contrast scenes, High Sensitivity for low light scenes and High Resolution for maximum detail). And for the ultimate in ‘point and shoot’, EXR Auto mode now recognizes 27 scenes automatically, taking the guesswork out of selecting the correct camera setting.

Other features include a Motion Panorama 360 degree Shooting mode that lets the user capture wide panoramic shots by simply panning the camera, 16 Megapixel Resolution, Improved Dual Image Stabilization, TTL Flash metering with two optional external flashes – the EF20 and EF42 (sold separately) and compatibility with the RR-80 remote release (sold separately).

The FinePix HS20EXR is available at a suggested retail price of $499.99. For more on the HS20EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/hs20 

FinePix F550EXR: Premium Compact Superzoom with Fujifilm's exclusive EXR-CMOS sensor technology and GPS

Following in the footsteps of the award-winning F200EXR and F300EXR, the super-slim F550EXR features a 15x wide-angle (24mm to 360mm) Fujinon Optical Zoom lens with Dual Image Stabilization to ensure users get blur-free photos. Featuring Fujifilm’s new EXR-CMOS Sensor and EXR Processor, the F550EXR offers outstanding sharp and clear images in all scenes and lighting conditions. The F550EXR offers EXR Priority modes and, for the first time on a Fujifilm compact camera, High Speed Shooting up to 11 frames per second (at 8MP) ensuring users never miss the action.

The F550EXR is also among the first Fujifilm models with built-in GPS capabilities. With over 500,000 locations and points of interest built into the camera, regardless of where users are in the world, the F550EXR will quickly recognize a user’s location, displaying the closest place on the image and tagging each picture for quick searching of photos later.

Other new features include: Motion Panorama 360 degree Shooting, Dog and Cat Detection for perfect pet shots, RAW-file capture, Full HD Movie Capture at 1080p Video, Face Recognition which takes Face Detection to a new level by instantly recognizing and tagging faces in photos making searching and sorting much easier, 16 Megapixel Resolution and a large high resolution 3” LCD Screen.

The F550EXR is available in Black for a suggested retail price of $349.99.  For more on the F550EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/F550

FinePix S3400 and S2950: 28x and 18x superzoom cameras with Dual Image Stabilization and a rich line-up of exciting features

The S3400 and S2950 are Fujifilm’s latest additions to the popular S Series cameras now offered with a powerful 28x (24mm to 672mm) Wide Angle Fujinon Optical Zoom Lens (S3400) or an 18x (28mm to 504mm) Wide Angle Fujinon Optical Zoom Lens (S2950) that puts users right into the action. With an Electronic Viewfinder, a high-contrast 3.0-inch LCD Screen and HD 720p Video with HDMI port, users can easily capture and share photos and videos with family and friends on an HDTV.

New to S Series cameras, the Facebook/YouTube Easy Web Upload tool allows the user to tag photos in-camera for quick upload to Facebook and YouTube once connected to a PC. Both models feature Smile and Blink Detection, which releases the shutter once the subject smiles or alerts the user if they blink. The S3400 also offers Face Recognition, allowing the user to register up to eight people and then automatically tagging photos to make searching and sorting much easier.

Other features include 14 Megapixel Resolution, Motion Panorama for capturing expansive landscape photos by auto stitching three photos together, High Sensitivity up to ISO 6400 for capturing details in low-light photos, Full Manual controls including Shutter & Aperture priority and Tracking Auto Focus for capturing moving subjects faster.

These cameras are offered for a suggested retail price of $279.99 (S3400) and $229.99 (S2950). For more on each, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/s2950 or www.fujifilm.ca/s3400  

FinePix XP20 and XP30: Adventureproof cameras that are Shockproof, Waterproof, Freezeproof and Dust/Sandproof

Following the success of the #1 selling waterproof/shockproof digital camera the XP10*, Fujifilm raises the bar with the new FinePix XP20. With improved adventureproof capabilities including shockproof to 1.5 metres, waterproof to 5 metres, freezeproof to -10°C and dust/sandproof, the XP20 is perfect for any activity, from family vacations at the beach to riding down the slopes. Users can catch the action in HD 720p Video and instantly upload photos with the YouTube/Facebook Easy Web Upload function. With Movie Editing, users can also edit videos right from the camera to create video clips or short movies, and Motion Panorama auto stitches three photos together for capturing impressive panorama photos

With the same core features as the XP20, the XP30 is also equipped with built-in GPS capabilities, the XP30 quickly recognizes locations and displays the closest place on the image, tagging each picture for quick searching of photos later.

Key specifications include 14 Megapixel Resolution, 5x wide angle (28mm) Fujinon Optical Zoom lens and a scratchproof 2.7-inch LCD screen, making it the perfect camera to capture and view photos even underwater. The camera also comes with Intelligent Scene Recognition, Tracking Auto Focus and CCD Shift Image Stabilization for sharp images in any conditions.

The XP20 is available in Green, Blue, Orange and Black for a suggested retail price of $199.99 while the XP30 is available in Blue at $229.99. For more on this camera, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/XP20 or www.fujifilm.ca/XP30

FinePix Z90: Affordable stylish compact with NEW 3 inch Touch screen LCD

The FinePix Z90 is Fujifilm’s newest stylish digital camera featuring a large 3.0 inch Touch Screen display at an affordable price. With the Tap & Shoot feature, the user can simply touch the LCD screen to focus and capture an image in an instant.

The camera also includes Fujifilm’s Facebook/YouTube Easy Upload tool and numerous In-Camera Editing functions allowing the user to crop and stitch videos, rotate, change brightness, create collages and apply mosaic effects to pictures and easily upload the most creative shots with the simple press of a button. The Z90 also produces HD Movie Capture at 720p for videos that are easy to share, Motion Panorama mode, 14 megapixel resolution, a Fujinon 5x wide angle (28mm) Fujinon Optical zoom lens and Intelligent Scene Recognition all in a 17mm slim design and stylish metal body. Other features include Fujifilm’s Tracking Auto Focus technology for better action photos and Digital Image Stabilization.

The Z90 is available in Blue or Pink for a suggested retail price of $169.99. For more on the Z90, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/Z90.

FinePix T200: Affordable Long Zoom Compact camera with 10x optical zoom and HD Movie Recording

The FinePix T200 is an affordable slim superzoom alternative offering a 10x Wide angle (28mm) Fujinon Optical Zoom lens paired with Dual Image Stabilization for sharp and clear images. Featuring HD Movie Capture at 720p that can be played back on any HDTV system and Fujifilm’s Motion Panorama Mode, the T200 offers impressive image quality.

Other new features on the T200 include Intelligent Scene Recognition that automatically selects the correct scene / shooting mode and Face Recognition, 14 Megapixel Resolution and a high contrast 2.7 inch LCD Screen.

The T200 is available in Black for a suggested retail price of only $179.99. For more on the T200, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/T200.

FinePix JX300 and JV200: Feature-packed, affordable slim compacts with Motion Panorama and HD Video

Fujifilm’s latest J Series additions, the FinePix JX300 and JV200 are perfect for users looking for an affordable camera with lots of innovative technologies. Both cameras offer Motion Panorama Mode and HD Movie Capture at 720p that can be played back on any HDTV system. Intelligent Scene Recognition automatically selects the correct scene / shooting mode while Digital Image Stabilization ensures clear and sharp photos.

In addition to 14 Megapixel Resolution and a High Contrast 2.7-inch LCD Screen, the JX300 comes with a 5x Wide Angle (28mm) Fujinon Optical Zoom Lens while the JV200 comes with a 3x Optical Zoom. Both cameras include a Li-ion rechargeable battery and charger. Other features include Fujifilm’s Facebook/YouTube Web Mode for quick uploading of photos and Face Detection with Smile and Blink Detection for stunning portraits.
Both cameras are available in Black or Pink for a suggested retail price of $139.99 (JX300) and $109.99 (JV200). For more on the J Series, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/JX300 or www.fujifilm.ca/JV200.

FinePix AX300 and AV230: Simple point and shoot cameras with impressive features

Fujifilm’s latest A Series additions, the FinePix AX300 and AV230 are the ideal beginner's point and shoot cameras offering great features at an affordable price. Both A Series cameras feature HD Movie Capture at 720p that can be played back on any HDTV system, Motion Panorama Mode ,Face Detection with Smile and Blink Detection, Intelligent Scene Recognition and Digital Image Stabilization to ensure clear and sharp photos.

Other features include 14 Megapixel Resolution, 2xAA Batteries, a High Contrast 2.7-inch LCD Screen, a 5x Fujinon Optical Zoom Lens for the AX300 and 3x for the AV230.

The AV230 is available in Silver for a suggested retail price of $89.99, and the AX300 in Black for $94.99(AX300). For more info, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca/AX300 or www.fujifilm.ca/AV230.

*Based on NPD Canada Data as of November 30, 2010

Fujifilm is asking Canadians to submit their extreme testing suggestions for a chance to see them put into action. No idea is too big or too daring – all suggestions will be considered and Fujifilm will pick the most adventurous to be brought to life in a video by Dr. Marvin and Cody, Fujifilm’s extreme testing crew. Canadians can enter the contest and post their ideas by visiting the Fujifilm Cameras Facebook Fan Page at www.facebook.com/fujifilmcameras.

“Since the contest launched, we’ve received hundreds of creative, and daring suggestions like mud wrestling with the camera, using it as a paintball target or as a crash test dummy,” says Paul Woodall, Marketing Manager for FUJIFILM Canada. “We wanted to involve our fans in a contest that’s a lot of fun and also tests the XP10’s adventureproof abilities. We’re confident the XP10 can withstand some serious stress, so bring it on.” 

Go Extreme or Go Home
Fujifilm is looking for the most creative and out-there ideas for its XP10 Xtreme Xperiment – the first winning video features Cody strapped to the hood of a car then sent through a carwash to test the camera’s waterproof abilities! Here’s how the contest works:

1. Canadians are invited to enter their ideas at www.facebook.com/fujifilmcameras.
2. Every two weeks, Fujifilm will pick two extreme suggestions to go head-to-head. The suggestion with the highest number of Facebook fan votes will be made into a video by Dr. Marvin and Cody, and advance to the video voting round.
3. In the video voting round, a total of four finalist videos will be created and voted on by Facebook fans. The video with the highest number of votes will win the $5,000 Grand Prize and bragging rights for having the most extreme idea.

Canadians can enter their suggestions until Tuesday, September 28 and vote on the videos until mid-October. For full contest details visit www.facebook.com/fujifilmcameras.

“We are really excited about Fujifilm’s second generation 3D camera. With the launch of 3DTV systems this year from every brand, consumers are starving for 3D content. Now they can create their own 3D pictures and home movies with the FinePix Real 3D W3 digital camera to enjoy with their family and friends says Greg Poole, VP Sales & Marketing, Fujifilm Canada. “There are other camera brands that are trying to mimic what Fujifilm has done for 3D but only Fujifilm uses the unique, innovative, 3D realistic “two lens/CCD” technology.”

Captures High Definition 3D movies with stereo sound

Smaller, lighter, improved and now able to shoot 720pHD videos, the FinePix Real 3D W3 digital camera is fully compatible with most 3DTV systems and is perfect for consumers wanting to generate and capture their special memories in 3D. With the FinePix Real 3D W3’s stereo sound recording, you can record your movies in stereo to give them stunning realism. Just connect the camera to your 3DTV system with an appropriate interface cable (sold separately), and watch your movies on a “big screen” in amazing 3D (3D glasses required with some 3DTV systems). 

LCD Playback without glasses

With the FinePix Real 3D W3 you can also view your pictures and movies directly on the camera’s large, high resolution 3.5” LCD screen without the need for special 3D glasses. Fujifilm has developed leading edge LCD technology in order to display 3D images/videos without glasses and theFinePix Real 3D W3 features an amazing 3.5” high-contrast LCD with 1.1 Million pixel resolution (compared to the standard 230,000 pixels) for spectacular viewing of both 3D and regular 2D images, even in bright light.

How Fujifilm’s FinePix REAL 3D camera technology works

With its combination of two lenses, two sensors and synchronized controls, Fujifilm’s FinePix REAL 3D technology can make it seem like your images are coming to life. The 3D processor within the camera has the ability to analyze the data from the two lenses and sensors and combines these two images into one high resolution 3D image or movie, making it really simple for anyone to shoot in 3D. To mimic the human eye’s ability to see perspective and depth, the FinePix Real 3D W3 is equipped with two 3x optical zoom Fujinon lenses that shoot realistic images with as much detail as the human eye sees them. 

In fact, while human eyes are generally around 64mm apart, the lenses in the FinePix Real 3D W3 are roughly 20 per cent further apart so as to maximize the impression of depth, while still producing natural-looking images. Combined with two CCD sensors, each featuring an effective resolution of 10 mega pixels, this camera captures stunningly realistic images down to the finest detail.

Advanced 3D Modes

The FinePix Real 3D W3 offers two advanced 3D shooting modes to help you capture large or distant subjects such as mountains or high-rise buildings. The Individual Shutter Mode allows you to shoot one image, then move the camera and shoot a second image, after which the camera merges and saves both images as a single 3D photo. The Interval 3D Mode helps when shooting from a moving position (e.g.: when you’re in a train, plane or car), by capturing scenes with an extra deep-3D effect by taking two successive shots from different viewpoints.

Parallax Control (3D Tuning Function)

In 3D AUTO mode, the camera automatically adjusts the “parallax” (the positioning of the two pictures on top of each other) to achieve a more readily visible and natural sense of depth. You can also manually adjust the parallax using the Parallax Control lever to easily enhance the 3D effect or correct any image misalignment in the before and after shots.

From 3D to Advanced 2D Modes

The FinePix Real 3D W3 is not just a 3D camera; it can be used as a normal “2D” camera as well. With its 10 mega pixel resolution for superb high-resolution images, 3x optical zoom lenses and a large 3.5” high resolution LCD screen, this is a solid 2D camera. On the back of the camera there is an easily accessible button which allows you to instantly switch between 2D and 3D shooting and playback at a single touch, keeping things nice and simple. The FinePix REAL 3D W3 comes with various Advanced 2D modes that allow users to benefit from the twin lenses and sensors. These modes use the lenses and sensors independently as if you were shooting two different photos of the same scene at the same instant. Enjoy Tele/Wide Simultaneous Shooting to capture a close-up and a wide angle shot at the same time or 2-colour Shooting to simultaneously create a Black and White and a colour photo from one press of the shutter. Consumers can also select Manual (M), Aperture (A) or Program Mode (P) for more creative control.

FINEPIX REAL 3D V1 3D Photo Viewer and Anticipated FUJIFILM 3D Print System

The 8” FinePix REAL 3D V1 3D photo viewer was launched in 2009 and uses FUJIFILM's FinePix REAL 3D technology to display 3D images and videos without 3D glasses. The viewer is available in Canada for a suggested retail price of CDN$499.99 Consumers will also soon be able to purchase 5” x 7” 3D prints taken with their FinePix Real 3D W3 on FUJIFILM’s www.fujifilm.ca website. See website shortly for pricing details.

3D movie and photo editing with MyFinePix Studio Software*

The MyFinePix Studio Software which comes with the FinePix Real 3D W3 digital camera offers simple and straightforward editing for 3D movies and photos. The software will let you convert 3D photos (MPO) to JPEG format, or to re-merge JPEG images into an MPO image. And you can edit and combine your 3D movies quickly and easily.
^{* For Windows PC only. Latest Windows version (ver2.0 or higher) required - automatic web updates supported}

Key Camera features:

• Shoot FinePix Real 3D photos and capture HD 3D movies in 720p HD
• Playback on 1.1 Million pixel High Contrast 3.5” 3D LCD (without the need for 3D glasses)
• Advanced 2D shooting modes: Tele/Wide Simultaneous Shooting and 2-colour Shooting
• Twin 1/2.3” 10-inch Mega pixel CCDs
• Twin FUJINON 3x optical zoom lenses
• Direct 3DTV Connection through Mini interface Cable
• Super Intelligent Flash
• 13 Scene Positions
• Manual and Aperture Shooting Modes

The FinePix Real 3D W3 will be available in September for a suggested retail price of CDN$499.99. For more on the FinePix Real 3D W3 check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca.

Offering a range of zoom capabilities and High Definition (HD) image and video capture, the new FinePix cameras also offer improved technologies including 360° Panoramic Shooting Mode and Web Easy Upload tool (Z800EXR-Touch) for quick and easy photo sharing on social networking sites.

“These two cameras feature the best of Fujifilm's imaging technologies such as the EXR sensor, processor and Fujinon lenses” says Greg Poole, V.P Imaging Division, Fujifilm Canada. “These new additions to the FinePix line-up also feature some of our newest and most innovative features. We’re extremely excited and proud to introduce these two new members of the EXR family to the Canadian market.”

F300EXR Compact Superzoom with EXR II Sensor

Following in the footsteps of the award-winning ‘F’ series models, the F70EXR and F80EXR, the compact F300EXR features a 15x wide-angle zoom Fujinon lens and Fujifilm’s new EXR II Sensor with two new focusing systems to improve auto focus time. The 15x zoom offers a versatile 24-360mm range (35mm camera equivalent) while Contrast AF and Phase Detection AF systems allow the user to achieve a faster auto focus speed of 0.16 seconds so no shot will be missed, even at full zoom. The F300EXR offers the same three EXR Priority modes (Wide Dynamic Range up to 800%, High Sensitivity and High Resolution) as other EXR models and for the ultimate in ‘point and shoot’, EXR Auto mode takes the guesswork out of setting the camera by doing everything for you.

New features on this model include 360° Panoramic Shooting Function and Baby Detection. Fujifilm’s innovative 360° Panoramic Shooting Function lets the user capture wide panoramic shots by simply holding the shutter once and panning around. The camera can capture vertical or horizontal panoramic shots with an extended panning range from 270° to 360°. For those tricky shots with babies or children with little patience to sit still, the F300EXR incorporates new Baby Detection mode to automatically fire the camera as soon as the subject looks into the lens. 

The camera also offers Image Stabilization (CCD-Shift), Face Recognition & Pet Detection Technology that allows the user to register common photographed human or pet faces, and gives full creative control with PSAM Shooting mode.

Other benefits include: high resolution 12 megapixel EXR II sensor, a large 3-inch LCD and 720p HD image and video capture that produces stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television* or PC. *To connect to an HD-ready TV, you will need a HD Card Reader and HDMI cable (optional extras).

The F300EXR is available in Black for a suggested retail price of $349.99. For more on the F300EXR, check out the Fuji Guys videos at http://www.youtube.com/fujiguys#p/u/1/_sTNY029a_o 
 or www.fujifilm.ca

Z800EXR-TOUCH with large high resolution touchscreen LCD and EXR II sensor

The Z800EXR-TOUCH is Fujifilm’s newest touch screen digital camera with the EXR II sensor that automatically adjusts to all lighting and scene conditions with super fast auto focusing functions. The camera features a Touch & Shoot 3.5 inch Touch Screen display panel with “HD-like” 460k pixel resolution. With this responsive screen, the user can also select the area of a shot to focus on with a simple tap of a finger and the camera will automatically focus and take the picture.

It also includes Fujifilm’s Facebook/YouTube Easy Upload tool allowing the user to mark photos for online posting right on the camera. When the camera connects to a PC with MyFinePix Studio software, all marked photos or videos upload directly at the press of a button. The camera also features Fujifilm's 360° Panoramic Shooting Function that creates a stunning 360° shot by  holding the shutter and panning the camera. The Z800EXR-TOUCH is a must-have camera that produces high quality images and videos that are easy to share with 1080p HD Video, a Fujinon 5x zoom lens, 12 megapixel resolution and Dual Image Stabilization all in a 17mm slim design and stylish metal body.

Users can also rate their favourite photos with a star ranking system directly on the camera, for easy identification and sharing. Other features include Fujifilm’s exclusive Face Recognition technology with Pet Detection and Intelligent Scene Recognition. The Z800 EXR-TOUCH is available in Black or Red for a suggested retail price of $229.99. For more on the Z800EXR, check out the Fuji Guys videos at http://www.youtube.com/fujiguys#p/u/0/9ZMiL1lwm7Q

“For consumers, the Instax Mini 7S provides a nostalgic experience for some, and a whole new photo experience to those who grew up on digital”, said Kelly Kelly, Senior Director of Marketing, Imaging Division, FUJIFILM Canada Inc.

Availability:

Fujifilm’s Instax Mini 7S is expected to launch in June at select retail locations and at the Fujifilm e-store http://www.fujifilmestore.ca/.  

Instax Mini 7S Instant Camera

• Automatic built-in flash for low-light shooting
• Electronic shutter 1/60-sec
• LED exposure indicator
• Smooth white finish
• 5” w x 5” h x 2.5” d

Instax Mini Instant Film

• ISO 800 film speed
• Glossy finish
• Sharp, clear reproduction
• Vivid colour and natural skin tones
• Film size: 2” x 3”; image area: 1.8” x 2.4”

Starting in the late 1980’s, Fujifilm began producing instant films in Japan and by 2003 was introducing branded peel-apart type instant films to Canada. The company’s ongoing commitment to the culture of photography is a global, corporate commitment that is a key part of how Fujifilm contributes to the quality of life for people worldwide.

To learn more about the Fujifilm Instax Mini 7S Instant Film Camera and Instax Mini Instant Film, or to find out more about Fujifilm’s entire line-up of instant film solutions, visit http://www.fujifilm.ca/instax

All product and company names herein may be trademarks of their registered owners.

All 12 cameras shoot in High Definition (HD) image and video capture for high quality results that can be re-lived on any HD-ready television – Fujifilm is the only digital camera brand to offer HD across its entire line-up. Other new technologies include a Facebook/YouTube Easy Upload tool for quick and easy photo sharing on social networking sites and Face Recognition Technology that remembers up to eight friends or family faces for preferred focus and exposure.

“We're very excited to launch this line-up, offering Canadians more features and functionality than ever before from our entry level models to the more advanced,” says Greg Poole, V.P Imaging Division, Fujifilm Canada . “Fujifilm is a leader in developing breakthrough digital camera technology like our exclusive EXR sensor, and consumers will see that throughout the collection.”

F80EXR and Z700EXR: Compact Superzoom and Touch Screen Cameras with Award-Winning EXR Sensor

Fujifilm's F80EXR is one of two newest additions to it's line-up of highly advanced compact digital cameras with proprietary and award-winning EXR technology . Modeled on the human eye, the Super CCD EXR sensor maximizes image quality, adjusting instinctively to all lighting and scene conditions. It offers the same three EXR Priority modes ( Wide Dynamic Range , High Sensitivity and High Resolution) as its predecessors and for the ultimate in ‘point and shoot', EXR Auto mode takes the guesswork out of setting the camera by doing everything for you.

The F80EXR features a high resolution 12 megapixel EXR sensor, a large 3-inch LCD and a 10x wide-angle zoom lens, offering a hugely versatile 27-270mm range (35mm camera equivalent). It also features 720p HD image and video capture that will produce stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television* or PC. *To connect to an HD-ready TV, you will need a HD Card Reader and HDMI cable (optional extras).

It also features Fujifilm's innovative Pro-Light Mode which provides extremely low noise even when zooming in low light scenes by combining a burst of 4 high sensitivity images using High Sensitivity mode in quick succession. Using sophisticated Multi Frame T echnology, all four images are merged to create one image.

The F80EXR also includes Fujifilm's exclusive Face Recognition Technology – an upgrade to Face Detection technology that allows the user to register the faces, names and birthdays of up to eight friends and family in the camera's memory. When shooting groups, the F80EXR can be set to prioritize focus and exposure on faces that it recognizes (up to five) and will display their names on the screen as the photo is being composed. In playback mode the FinePix F80EXR's sophisticated new Image Search feature allows users to search for specific pictures by name or category.

Available in Black and Red for a suggested retail price of $299.99. For more on the F80EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca

The Z700EXR is Fujifilm's first touch screen digital camera with its award-winning EXR sensor that automatically adjusts to all lighting and scene conditions. A 3.5 inch touch screen display panel with “HD-like” 460k pixel resolution allows the user to effortlessly take and view photos and navigate the camera's many functions. With this responsive screen, the user can also select the area of a shot to focus on with a simple tap of a finger.

It also includes Fujifilm's new Facebook/YouTube Easy Upload tool allowing the user to mark photos for online posting right on the camera. When the camera connects to a PC with MyFinePix Studio software, all marked photos or videos upload directly at the press of a button. Featuring 720 HD Video, a Fujinon 5x zoom lens, 12 megapixel resolution, Dual Image Stabilization and ISO sensitivity to 3200 at full resolution, the Z700EXR is a must-have camera that produces high quality images and videos that are easy to share.

Other features include exclusive Face Recognition technology and Intelligent Scene Recognition. Available in Silver for a suggested retail price of $279.99. For more on the Z700EXR, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca

FinePix HS10 – World's First 30x Manual Optical Zoom Digital Camera

Fujifilm introduces the world's first 30x manual optical zoom digital camera as part of its range of superzoom cameras for the advanced photographer. The HS10 combines a powerful super wide 24 – 720mm (30x) zoom lens with sophisticated photographic controls, advanced functionality and D- SLR handling in a single compact, affordable unit. Manual zoom control enables the photographer to make precision adjustments with faster and more accurate zooming than electronically powered zooms. It also features full HD movie mode (1080i) with stereo sound and mini HDMI output for easy display.

A new Super High Speed Movie function allows you to freeze action and capture breathtaking movies at up to 1000 frames per second. The FinePix HS10 can also shoot full resolution photos at 10 frames per second as well as sweeping panorama shots. The FinePix HS10's 10MP

back-illuminated CMOS sensor features an innovative new design that significantly increases the light gathering ability of every pixel. Combined with Fujifilm's image processing expertise, the new sensor produces stunning richly-detailed low noise images, even when shooting in very low light.

Other innovative Fujifilm features include:

• Tilting 3” LCD with eye sensor : when you approach the EVF, the eye sensor automatically switches the picture to the EVF, and when the eye is withdrawn, the image is automatically switched back to the LCD. This feature increases the speed at which instant shots can be taken
• Triple Image Stabilization: combines a mechanically stabilized CMOS sensor with high ISO sensitivities up to ISO6400 and advanced multi-frame digital stabilization for total anti-blur protection, for sharp results even at the longest zoom settings or in the most challenging lighting conditions.
• Motion Remover Mode: captures five images of a scene in quick succession and combines them in-camera to produce a single image**, removing anything that was moving the shot – like moving traffic or tourists.

** 2 megapixels output image

From sweeping landscapes, interiors and large group shots to distant sports or wildlife action and super close-ups, the FinePix HS10 offers a zoom range from super wide to ultra telephoto – including a Super Macro mode that zooms in as close as 1 centimeter. Available for a suggested retail price of $499.99. For more on the HS10, check out the Fuji Guys video at www.youtube.com/fujiguys or www.fujifilm.ca

XP10 – All-Weather and Adventure-Proof

The Fujifilm XP10 is Fujifilm's first shockproof, waterproof, freezeproof and mudproof digital camera, offering 12 megapixel resolution, high-precision 5x Fujinon optical zoom lens and 720p HD image and video capture – it's the ultimate adventureproof camera. Shockproof to 1 metre, waterproof to 3 metres, freezeproof to -10 o C and mudproof, this practical all-weather camera is housed in a lightweight stylish metal body making it suitable for taking to the beach or trails or slipping it into a handbag or pocket for a night out.

The Fujinon 5x vertical optical zoom lens operates without protruding from the camera body, further protecting it from any knocks or damage. Digital Image Stabilization reduces image blur while high sensitivity settings (up to ISO 1600) and a high resolution 12 megapixel CCD sensor deliver sharp, clear images at the touch of a button.

And for the on-the-go adventurer, the XP10 also includes Fujifilm's new Facebook/YouTube Easy Upload feature allowing the user to mark photos for online posting right on the camera – when the camera connects to a PC with MyFinePix Studio software, all marked photos or videos upload directly at the press of a button. Other features include: Intelligent Scene Recognition, Smile Detection, Blink Detection and Tracking Auto Focus. Available in Silver, Green, Blue and Pink for a suggested retail price of $199.99. For more on the XP10, check out the Fuji Guys video at www.youtube.com/fujiguys or www.fujifilm.ca

S1600 and S1800 – Entry-level Super Zoom

Fujifilm's S1600 and S1800 superzoom cameras deliver remarkably high quality results all the way from 28mm wide angle through to 420mm (15 x zoom for the S1600) or 504mm (18x zoom for the S1800) telephoto. Both lightweight DSLR-style models provide 12 megapixel resolution, 3” LCD Screens and a suite of exciting new features including:

•  720p HD image and video capture: to produce stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television* or PC *To connect to an HD-ready TV, you will need a HD Card Reader and HDMI cable (optional extras).

•  Tracking Auto Focus: tracks moving subjects and ensures that when the shot is taken the subject is in the centre of the frame and in perfect focus

•  Panorama Mode: takes a series of pictures and then stitches them together to create an impressive continuous shot of a landscape or a group of friends

•  Smile/Blink Detection: Smile Detection recognizes the precise moment when the subject smiles and only releases the shutter then; and Blink Detection warns if any subjects have blinked so the user can reshoot if needed

Other features include Intelligent Scene Recognition and Dual Image Stabilization. Available for a suggested price of $229.99 (S1600) and $249.99 (S1800). For more on the S1600 and S1800, check out the Fuji Guys videos at www.youtube.com/fujiguys or www.fujifilm.ca

JZ300/310 – Affordable Compact Superzooms

Offering best-in-class features at an affordable price, the superzoom JZ300/310 is a technologically advanced 12 megapixel compact camera in a thin metal body with razor-sharp Fujinon optics. The camera is slim enough to fit into a pocket or purse, yet comes with a 28mm wide angle 10x optical zoom lens. Paired with Fujifilm's advanced CCD-Shift Image Stabilization, it ensures focused, blur-free images even at the full zoom range.

It also features 720p HD image and video capture and Intelligent Scene Recognition technology, which automatically selects from six pre-programmed scenes and optimizes camera settings providing the best shot possible. Other features include Smile/Blink Detection and Tracking Auto Focus. Available in Silver and Black at a suggested retail price of $229.99. For more on the JZ300/310, check out the Fuji Guys video at www.youtube.com/fujiguys or www.fujifilm.ca

Z70 – Stylish and Sophisticated Social Networker

Designed for the trendsetter looking for a blend of style and functionality, the Z70 is the perfect camera for the fashionable photographer on the go. Its new Facebook/YouTube Easy Upload feature allows the user to mark photos for online posting right on the camera – when the camera connects to a PC with MyFinePix Studio software, all marked photos or videos upload directly at the press of a button.

Key features include: 12 megapixel resolution, a Fujinon 5x optical zoom, 720p HD shooting, Web Mode for on-camera effects editing and Intelligent Scene Recognition that intelligently detects the scene type and shooting conditions, optimizing the camera settings accordingly. And with a 17.9mm thin metal body, the Z70 can be slipped easily into a handbag or pocket with ease. Available in two colours, Pink and Champagne Gold for a suggested retail price of $169.99. For more on the Z70, check out the Fuji Guys video at www.youtube.com/fujiguys or www.fujifilm.ca

JV100 and JX250 – Cutting Edge Style in High-Res

Fujifilm's popular J Series gets an upgrade with two models offering high resolution sensors, 720p HD picture and video and top quality Fujinon optics, housed in a high-quality metal body with soft, curved edges for a sculpted, sophisticated look. Delivering sharp and clear images perfect to enlarge on screen or in print without compromising image quality, the JV100 features a 12 megapixel sensor with 3x Fujinon optical zoom (37-111mm equivalent) whereas the JX250 features a 14 megapixel sensor and 5x Fujinon 28mm wide-angle optical zoom lens.

Both models have Intelligent Scene Recognition to optimize camera settings by automatically detecting the scene type and shooting conditions, Panorama Mode for stunning panoramic shots and Smile and Blink Detection to ensure your portraits turn our crystal clear.

Other features include Digital Image Stabilization, Tracking Auto Focus and Li-ion Rechargeable Batteries. Available in Black, Silver, Pink and Blue for a suggested retail price of $149.99 (JV100) and $179.99 (JX250). For more on the JV100 and JX250, check out the Fuji Guys video at www.youtube.com/fujiguys or www.fujifilm.ca

AV100 and AV180 – Feature Rich and Affordable

Fujifilm's AV100 and AV180 entry-level compact digital cameras are easy to use, allowing users to take great photos with minimal effort – ideal for consumers investing in their first digital camera. And for the first time on an entry-level camera, both models feature 720p HD image and video capture.

The AV100 offers 12 megapixel resolution with a 2.7” LCD and the AV180 offers industry-leading 14 megapixel resolution with a 3-inch LCD – both perfect for enlarging on screen or in print without compromising image quality. High resolution sensors and top quality Fujinon 3x optical zoom lenses combined with high sensitivity settings (up to ISO 3200 at 3 MP) deliver sharp, clear images in all conditions. Other features include Panorama Mode and Intelligent Scene Recognition. Available in Black and Silver for a suggested retail price of $99.99 (AV100) and $119.99 (AV180). For more on the AV100 and AV180, check out the Fuji Guys video at www.youtube.com/fujiguys or www.fujifilm.ca

All models will be available beginning in April 2010 across Canada at major retailers and specialty camera dealers.

For additional details and full press releases, please visit: http://fujifilm.ca/x584.xml