The system in London was developed in partnership with SERCO, one of the world’s leading services and outsourcing companies, for Transport for London (TfL), and will be called Barclays Cycle Hire, after its principal sponsor. The Public Bike System Company (PBSC) which runs BIXI is responsible for providing the bikes, docking points, terminals, and the technological platform that controls on-street operations, not to mention access keys and the transactional Website where users can subscribe. “We’re very proud of what we’ve been able to accomplish in London,” said Roger Plamondon, chairman of the board of the Public Bike System Company (PBSC). “It proves once again that BIXI's versatility makes it the system of choice around the globe for cities and organizations, large and small.”

To adapt to London’s climate and driving conditions, 43 modifications were made to the BIXI bikes used in Montreal, everything from brake control positioning to wider mudguards. Changes were also made to the terminals and related software. “The fact that we were able to incorporate so many design modifications,” commented Alain Ayotte, president of PBSC, “means that the BIXI design is so intrinsically sound that it can be adapted to the demands of any city in the world.”