Social Media Release

RECENT SOCIAL MEDIA RELEASES FROM CNW GROUP CLIENTS

1. They Came. They Rolled. They Took it to the MAX.

   Atlantic Lottery – November 06, 2009 @ 03:30PM

2. Canadians Want More Effective Government, Better Social Safety Net: RRU Study

   Royal Roads University – November 03, 2009 @ 03:15PM

3. Olympic and Paralympic Athletes Join Canadian Tourism Commission to Kick Off Winter Fun at localsknow.ca

   Canadian Tourism Commission – November 02, 2009 @ 02:00PM

4. International Report Shows Access Gaps Persist Despite Improvements to Canadian Public Drug Plans

   Rx&D – November 02, 2009 @ 08:00AM

5. AJAC Votes 2010 Subaru Outback Canada's Best New Utility Vehicle

   Subaru Canada – October 30, 2009 @ 11:15AM

RSS Feed for recent releases

THE CNW
SOCIAL MEDIA RELEASE

Think of CNW's Social Media Release as an add-on to your traditional news release - it provides the online audience with a place to go for multimedia content and conversation about your message.

Interested in what one looks like? Check out the release that we did to announce the new CNW Social Media Release

Communicate with your audience:

• Incorporate all the text of your regular news release and more!
• Distribute your release via CNW's newswire, RSS feeds and portfolio email services.
• Include key quotes attributable to company spokespeople.
• Reach news consumers on the go with the CNW Group and Viigo Inc. tool for Blackberry and Windows Mobile Devices.

Add Content to your message:

• Provide multimedia to both the online and traditional audience.
• Uploading your video content to YouTube allows it to be easily viewed, shared and embedded.
• Provide greater options to viewers and journalists by adding both web-friendly, smaller images and print-ready high-resolution images.
• Including links and important documents and files gives audiences more background about your release.

Be part of the Community:

• Opt-in comments enable your audience to have a conversation on your release, giving you a chance to be part of the community.
• An up-to-date Technorati listing of blogs linking to your release.
• A sharing button allows users to easily share your release on a number of different social networks.

WANT TO LEARN MORE?

Have a look at an example of the CNW Social Media Release or take a look at our white paper that has all the information you need to start learning about the online world and using Web 2.0 tools as part of your communications strategy.

To issue your own Social Media Release, call us at 1 877 377-1234, or send us an email at mediaroom@newswire.ca

WHAT IS A SOCIAL
MEDIA RELEASE?

CNW Group asked Mark McKay to explain what a Social Media Release is and how it can help you.