Innovative New Trident Xtra Care™ with Recaldent® – First and Only Gum with Calcium to Strengthen Tooth Enamel to Prevent Cavities
Newest Innovation Contains Unique Form of Calcium Recognized by the Canadian Dental Association
February 17, 2009 @ 09:45AM
Toronto, ON – Trident®, the industry leader, innovator and most recognized brand in the gum industryi, is making Trident gum even better for your teeth with the introduction of Trident Xtra Care™ with Recaldent® — a new gum that actively strengthens tooth enamel to prevent cavities. Trident Xtra Care™ is the first and only gum in Canada to contain Recaldent®, a unique form of calcium derived from milk that increases tooth remineralization.
“Teeth, like bones, need essential minerals, like calcium and phosphate, to stay strong and healthy,” says Dr. Cottrell, B.Sc., D.D.S., F.I.C.D. “As demineralization occurs, tooth enamel becomes vulnerable and weak. Recaldent® can strengthen tooth enamel by replenishing and infusing calcium phosphate into the actual tooth enamel which can result in the prevention of cavities, an overall objective in oral care.”
Recaldent® is an effective ingredient that rebuilds the tooth by replacing the minerals where cavities can begin to form and leaves teeth more resistant to plaque acids. Trident Xtra Care™ gum with Recaldent® is ten years in the making and is the only gum in Canada recognized by The Canadian Dental Association (CDA).
“Trident Xtra Care™ is a great tasting, every-day-use gum with added oral care benefits and functions. All Canadians can benefit from the breakthrough capabilities offered in this gum when they incorporate it into their daily dental regime,” said Dr. Doris Tancredi, Vice President Regulatory and Emerging Science, Cadbury. “Cadbury has an extensive history of developing innovations in chewing gum, and Trident Xtra Care™ with Recaldent® represents one of the most significant advancements in the chewing gum category since Trident created sugar-free gum in 1964.”
Trident Xtra Care™ with Recaldent® – The Oral Care Gum
Trident Xtra Care™ with Recaldent® is the first and only gum in Canada to contain the active ingredient casein phosphopeptide-amorphous calcium phosphate (CPP-ACP), Recaldent®, a calcium derivative that is proven to strengthen tooth enamel to help prevent cavities. Recaldent® actively promotes remineralization and further complements the decay prevention action of xylitol.
Good oral care is an important component of maintaining a healthy lifestyle, including regular visits to the dentist, eating a well-balanced diet and practicing good oral hygiene. When choosing oral care products, look for the Canadian Dental Association Seal of Recognition, which identifies products that benefit oral health.
Trident Xtra Care™ gum with Recaldent® is available nation wide in January 2009 and in three great tasting, long lasting sugar-free flavours – Peppermint, Spearmint and Passionberry. The manufacturer’s suggested retail price for single packs are $1.79 and $3.95 for multi-packs. Retailers may sell for less.
i2006 Euromonitor
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“Teeth, like bones, need essential minerals, like calcium and phosphate, to stay strong and healthy,” says Dr. Cottrell, B.Sc., D.D.S., F.I.C.D. “As demineralization occurs, tooth enamel becomes vulnerable and weak. Recaldent can strengthen tooth enamel by replenishing and infusing calcium phosphate into the actual tooth enamel which can result in the prevention of cavities, an overall objective in oral care.”
“Trident Xtra Care™ is a great tasting, every-day-use gum with added oral care benefits and functions. All Canadians can benefit from the breakthrough capabilities offered in this gum when they incorporate it into their daily dental regime,” said Dr. Doris Tancredi, Vice President Regulatory and Emerging Science, Cadbury. “Cadbury has an extensive history of developing innovations in chewing gum, and Trident Xtra Care™ with Recaldent represents one of the most significant advancements in the chewing gum category since Trident created sugar-free gum in 1964.”
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About Trident® Sugar-Free Gum
Cadbury, the makers of Trident Xtra Care™ gum with Recaldent® is one of the leading gum manufacturers in Canada. Trident Xtra Care™ with Recaldent® follows on the heels of other first-to-market gum innovations that include Trident, the first sugar-free gum; Dentyne, the first sugar-free breath freshening gum; and Trident Splash, the first liquid-centre pellet gum with dual flavour combinations. With the addition of Trident Xtra Care™ with Recaldent® to the portfolio, Trident is poised to continue its global success as the best selling sugar-free gum in the worldii. To learn more about the Trident family of sugar-free gums please visit www.tridentgum.ca.
ii2006 Euromonitor
About Cadbury North America
Headquartered in Parsippany, New Jersey, Cadbury North America is the Canadian and U.S. combined business unit of Cadbury plc – a leading global confectionery business with number one or number two positions in over 20 of the world's 50 largest confectionery markets.
In Canada, Cadbury is the country's second largest confectionery company and the brand portfolio includes some of Canada's best-loved chocolate, candy, cough and gum brands such as Caramilk®, Dairy Milk®, Mr. Big®, Dentyne®, Trident®, Stride®, Bubblicious®, Halls®, and Maynards®. Our people create brands people love with passion, dedication and drive. For more information visit www.cadbury.com.
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