TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW
January 29, 2011 @ 11:30PM
LOS ANGELES - Snow in the forecast for Orange County? Yes – courtesy of the amazing ski resorts of Alberta. Today, Travel Alberta, the tourism agency for Alberta, Canada helped get Los Angelinos Stoked for Snow! A dazzling snow covered bus, emblazoned with attention grabbing images of Alberta’s world class ski and snowboarding terrain, spent the day cruising the streets from Newport Beach to Hollywood. Both hardcore powder-hounds and curious passers-by were invited to climb on board and chill out with representatives from Alberta’s ski resorts. Those that did were briefed on Alberta’s top notch ski destinations, bountiful “champagne powder” snow, and scintillating après ski scene. Tons of exciting prizes, including 15 trips for two to ski in the Rockies were handed out to participants that rode the bus.
“Our team had a very successful day interacting with skiers, snowboarders, and other folks across Los Angeles and Orange County,” said Wade Harper, Travel Alberta’s Executive Director of International Marketing. “The Stoked for Snow bus has been a fantastic attention getter, and we’ve been having great conversations about fabulous skiing and snowboarding vacation packages in Alberta with everyone we’ve met in this key market.”
Travel Alberta used the Twitter hashtag #stokedforsnow, as well as Facebook ads to invite residents of Los Angeles and Orange County to ride the bus. In order to board the bus, riders were required to use their smart phones to check into Facebook Places and update their Facebook or Twitter status to “I’m getting on the #stokedforsnow bus for a chance to win a ski trip.”
“This event truly embodied what Alberta is – outgoing, dynamic, and experiential.” Harper said. “Albertans truly enjoy meeting people and sharing what we love about our province - and our world class skiing and snowboarding resorts are a huge reason why people love Alberta!”
For more information on Alberta skiing and vacation packages visit: http://www.stokedforsnow.com/
Boilerplate
About Travel Alberta
Travel Alberta is the tourism marketing agency of the Government of Alberta. For more information on Travel Alberta, please visit http://www.travelalberta.com/.
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@daniel_fontaine
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 07:06PM
@goskialberta
RT @travelabmedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3...
January 30, 2011 @ 05:58PM
@nsmith
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 03:46PM
@johnram311
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://tinyurl.com/4cunsye #cnw
January 30, 2011 @ 07:58AM
@TahiraCreates
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 06:22AM
@TravelABMedia
Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 05:38AM
@CNWGroupSMR
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://goo.gl/fb/RDjte
January 30, 2011 @ 04:46AM
@Dave_Duncan
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://tinyurl.com/4cunsye #cnw
February 01, 2011 @ 01:12AM
@wordbuffet
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://tinyurl.com/4cunsye #cnw
January 31, 2011 @ 09:25PM
@michealmc
Check out our Stoked for Snow stunt/event that went on in #LAX this weekend. http://tinyurl.com/4cunsye #cnw
January 31, 2011 @ 09:13PM
@boomergirl50
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
February 07, 2011 @ 11:22PM
@daniel_fontaine
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 07:06PM
@goskialberta
RT @travelabmedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3...
January 30, 2011 @ 05:58PM
@nsmith
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 03:46PM
@johnram311
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://tinyurl.com/4cunsye #cnw
January 30, 2011 @ 07:58AM
@TahiraCreates
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 06:22AM
@TravelABMedia
Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
January 30, 2011 @ 05:38AM
@CNWGroupSMR
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://goo.gl/fb/RDjte
January 30, 2011 @ 04:46AM
@Dave_Duncan
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://tinyurl.com/4cunsye #cnw
February 01, 2011 @ 01:12AM
@wordbuffet
TRAVEL ALBERTA GETS LOS ANGELES AND ORANGE COUNTY STOKED FOR SNOW http://tinyurl.com/4cunsye #cnw
January 31, 2011 @ 09:25PM
@michealmc
Check out our Stoked for Snow stunt/event that went on in #LAX this weekend. http://tinyurl.com/4cunsye #cnw
January 31, 2011 @ 09:13PM
@boomergirl50
RT @TravelABMedia: Alberta makes snowy splash in sunny LA. Stoked for Snow draws Americans to #Alberta ski resorts. http://cot.ag/dYWUS3 #stokedforsnow #lax
February 07, 2011 @ 11:22PM