TORONTO HYDRO SOCK EXCHANGE: Lonesome Sock Success Stories

October 05, 2010 @ 09:00AM

Toronto Hydro-Electric System Limited (“Toronto Hydro”) delivered more than electricity this year. This past spring, the utility launched its first clothes washer incentive program, called Take A Load Off. Customers who purchased a new ENERGY STAR® washing machine (in the months of April, May and June) received an $80 instant rebate, a $60 mail-in rebate from the City of Toronto, plus an eco-friendly indoor drying rack (valued at $68.) Over 1,400 energy-efficient washing machines were sold during the program saving customers electricity and money on their bill.

Even more exciting, and all in the name of conservation, Toronto Hydro facilitated the first Sock Exchange where many lonely (and sometimes abandoned) socks could find a compatible mate. ENERGY STAR washing machines not only save water and electricity, front-loading machines may also help to reduce the occurrence of missing socks. More than 50 lost sock-candidates were submitted by Toronto residents. A survey with Leger Marketing¹ revealed that nine per cent of Torontonians hold on to a lonely sock for at least a year, while others (almost one in five) keep that lonely sock forever in hopes of a reunion with its ‘sole mate’.

UPDATES ON A COUPLE OF THE NEWLY MATCHED SOLE MATES – Success Stories

Orange and Orange – Candidate 65732 and Candidate 64798512: matched since May 22.
Have you heard? Orange is the new black. These two socks are a match made in heaven. Candidate 65732 through no fault of its own was single and had been for over a year – with its slight cushioning it stood out from all other socks. Candidate 64798512 was part towel and part sock – like Lady GaGa, there was nothing ordinary about this sock. Together, their style is vibrant and loud, proving that even the most outrageous socks have a sole mate just waiting to be found.

Rough and Tumble – Candidate 5682 and Candidate 5691: matched since May 13.
Candidate 5682 was described as dependable, tough and a lover of the great outdoors. Candidate 5691 has seen the world and much of Ontario. We thought these lonely socks could share their zest for life and so we suggested Joe Rockhead's Indoor Climbing Gym for their first date. We hope their romance is as durable as their fabric.

For more information on the Take A Load Off washing machine program and the Toronto Hydro Sock Exchange: www.torontohydro.com/wash

1. Leger Marketing, using a national random sample of 1077 respondents from Leger Marketing's Web panel, this method simulates a probability sample which would yield a maximum margin of error of +-3.0%, 19 times out of 20

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Toronto Hydro Corporation is a holding company, which wholly-owns two principal subsidiaries:

Toronto Hydro-Electric System Limited - which distributes electricity and engages in Conservation and Demand Management (“CDM”) activities; and
Toronto Hydro Energy Services Inc. - which provides street lighting services.

The principal business of the Corporation and its subsidiaries is the distribution of electricity by Toronto Hydro-Electric System Limited. Toronto Hydro-Electric System owns and operates an electricity distribution system, which delivers electricity to approximately 696,000 customers located in the City of Toronto. It is the largest municipal electricity distribution company in Canada and distributes approximately 18% of the electricity consumed in Ontario.

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@TorontoUpdate

TORONTO HYDRO SOCK EXCHANGE: Lonesome Sock Success Stories http://tinyurl.com/2co65u2

October 05, 2010 @ 01:44PM
@CNWGroupSMR

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October 05, 2010 @ 01:03PM

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TORONTO HYDRO SOCK EXCHANGE: Lonesome Sock Success Stories

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