Toronto Hydro-Electric System (“Toronto Hydro”) is pleased to showcase “Straight from the Fridge,” an art exhibit of vintage fridge doors that have been transformed into modern art by young, Canadian artists. Derived from the 1950s expression "straight from the fridge, dad" meaning "ain't it the truth", the exhibit aims to reveal the truth about inefficient appliances and educate Torontonians on the need to responsibly retire their old fridges. Having these old, energy wasters plugged-in can add up to $150 to $180 in electricity costs a year. It debuts at the Junction Arts Festival, September 12 and 13.

Approximately 25 per cent of Torontonians have a second fridge lurking around. For customers who want to put their clunker out to pasture, Toronto Hydro has The Fridge Pick-Up recycling program for fridges and freezers. Appliances are disposed of in an environmentally responsible manner. After recycling and reclaiming material, very little is sent to landfills.

The program is free of charge. Fridges and freezers at least 15 years old (and in working order) will be picked up from wherever they reside. This program is unique in that customers do not need to have it brought out to the curb. Collectors will carry the appliances up stairs or haul them out from the back of the garage. For more information on how to set up an appointment, customers can call 1-877-797-9473 or visit www.torontohydro.com.

OTHER FRIDGE TRIVIA – results from the annual Peak Out Poll

• Three per cent believe that the fridge light stays on when the door is shut, especially men.
• In the back up fridge, 74 per cent have food; soft drinks and beer come in second place – 65 per cent and 52 per cent respectively.
• Two per cent store nail polish and crazy glue in their second fridge.
• When asked whether they would give up junk food, cigarettes, booze, hanky panky, or TV – 42 per cent would rather give up their second fridge. This is particularly true with women, those who have children and white collar workers.

FACTS

• The Fridge Pick-Up program is offered in partnership with the Ontario Power Authority. To qualify, full-sized fridges and freezers must be 10-27 cubic feet, in working condition and 15 years of age or older.
• Over 4010 fridges in Toronto have been collected in 2009, representing over 385 kW of electricity savings.
• The 17th annual Junction Arts Festival is a street celebration of the arts, located in Toronto’s west end on Dundas Street West in the Junction. The 2009 festival runs from September 9 – 13.
• Over five days, the festival presents visual, musical, literary, performance, new media and site-specific works to well over 150,000 people and on the weekend it transforms Dundas Street West into a pedestrian-only, urban cultural destination.
• The Peak Out Poll was conducted online using Leger Marketing's Web panel May 7 to 14, 2009.
• A total of 1,077 interviews were conducted with Toronto-adults, aged 18 years or older.
• Margin of error is +/- 2.9 per cent, 19 times out of 20.

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