Toronto ON - November 10, 2009 – Holiday shopping just got a whole lot easier and more fun as the Toronto Eaton Centre today released its own innovative application for the popular Apple iPhone™. Toronto Eaton Centre is the first shopping center in Canada to launch an interactive app and it is available immediately as a download from Apple’s App Store. The app lets mall shoppers access store promotions with one touch, check their Shop™ Card Balance, find their way with an Interactive Mall Map, and even post notes directly to friends using Twitter and Facebook about special deals or with shopping updates.

“Toronto Eaton Centre is already a unique urban shopping experience, but we created our own proprietary iPhone app to make it easier than ever for our customers enjoy the mall,” says Brian O’Hoski, Property Manager, Retail, Toronto Eaton Centre. “Many of the 2.5 million iPhone users in Canada live in the GTA, and now it’s as simple as reaching into their pocket to stay directly connected to the latest store promotions from over 230 stores and services at Toronto Eaton Centre.”

Once downloaded, shoppers can use the app to instantly access store promotions, as well as locate important mall services like wheelchair entrances, ATMs, washrooms, and elevators. A handy “Shop” feature offers an easy to navigate Store Directory that enables users to sort stores by category, favourites and promotions along with detailed store Information for location, phone number, website and more.