How to Produce Annual Reports Investors Will Read
Equicom’s Winning Strategy
March 10, 2009 @ 08:00AM
March 10, 2009 (TORONTO) – The Equicom Group Inc. (http://www.equicomgroup.com), Canada’s premier provider of investor relations services to public companies, emphasizes that the chance to produce an annual report that investors will read only comes once a year. Compelling annual reports communicate a company’s value proposition and help manage investor expectations. Good reports are read, valued and remembered.
“Annual reports have a pretty bad reputation, in part because too many companies produce unreadable books that end up in the garbage,” said Mike Polonsky, Senior Vice-President, Strategic Design at Equicom. “The truth is investors will read annual reports that have a clearly communicated value proposition that captivates and holds their attention. Equicom’s first hand experience tells us that this is the case, as does independent research. Our method to create such annual reports is all about distilling the right information, then transferring it rapidly, with high recall.”
View Equicom’s Annual Report video to learn more about creating compelling annual reports that investors will read and remember.
Equicom is currently offering a unique Annual Reporting Package to help companies produce an annual report that will resonate with shareholders. Equicom’s Annual Reporting Package is a strategic cost-effective alternative to the traditionally dense and overwhelming report and includes the following:
- Premium Annual Report Wrap
- Dynamic and interactive PDF e-Annual Report
- 20-slide Annual General Meeting PowerPoint presentation
- Notice of the Annual Meeting press release disseminated via news wire and posted on tmxmoney.com.
- Premium Plus webcast of the Annual Meeting
Of course, the Annual General Meeting (AGM) is another once-a-year opportunity to reach out to stakeholders and tell your story with impact. Equicom has the capabilities to plan every detail of your AGM, from choosing a location to arranging audio/visual equipment and catering. Equicom’s Annual General Meeting Package includes the development and design of a 20-slide AGM PowerPoint presentation distilling the key messages from the annual report, Notice of Annual Meeting press release, Premium Plus webcast of the event. The AGM notice and a link to each issuer’s annual reporting material will be created and hosted on tmxmoney.com. TMX money is a leading financial website serving over 1.2 million Canadian and U.S./international investors every month.
A summary of Equicom’s Strategic Design capabilities can be found at http://www.equicomgroup.com/default.aspx?id=19.
Quotes
“Annual reports have a pretty bad reputation, in part because too many companies produce unreadable books that end up in the garbage,” said Mike Polonsky, Senior Vice President, Strategic Design at The Equicom Group Inc. (“Equicom”), a premier Canadian provider of investor relations services. “The truth is, investors will read annual reports that have a clearly communicated value proposition that captivates and holds their attention. Equicom’s first hand experience tells us that this is the case, as does independent research. Our method to create such annual reports is all about distilling the right information, then transferring it rapidly, with high recall.”
Boilerplate
Equicom, a wholly-owned subsidiary of TMX Group Inc., is a leading Canadian provider of investor relations and strategic corporate communications services. With proven expertise in developing and executing highly effective strategic communications programs, and an extensive network of investment community contacts, Equicom specializes in helping clients achieve their capital markets objectives. Equicom offers a comprehensive suite of services including: investor relations, media relations, annual report production, multimedia and web design, web casting, live event management and corporate branding. Equicom is headquartered in Toronto, with offices in Montreal and Calgary. For further information, please visit www.equicomgroup.com.


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