The Saw Whet Owl a wise choice as the next TELUS critter is declared
Canadians gave a hoot to select the Pint-sized Owl in TELUS campaign that saw over 460,000 votes submitted through Facebook
June 03, 2011 @ 11:50AM
Toronto, ON - The results of the nationwide vote are in and the Saw Whet Owl has been named the next TELUS animal star, completing a four-week campaign to represent the company in an upcoming major marketing campaign this fall. The competition was fierce, with the Saw Whet Owl beating out two other category finalists, the Otter and the Pot Bellied Pig, with over 25 per cent of the vote.
“This is an exciting first, both for TELUS as a company and for fans of our longstanding critter campaigns,” says Dave Fuller, Chief Marketing Officer at TELUS. “Between the Saw Whet Owl, the Otter and the Pot Bellied Pig, we knew it would be a tight race to the finish line, but we didn't predict the outstanding response from voters across Canada. We continue to be amazed at the enthusiasm shown toward our critters by our TELUS customers, our team members, and our more than half a million Facebook Fans.”
On May 10th, Canadians were invited to help select the next TELUS critter through an original Facebook application. Animal lovers voted early and voted often for their favourites, with over 460,000 total votes submitted. As part of the campaign, TELUS pledged to give $1 to the Nature Conservancy of Canada (NCC) for each vote submitted, up to $100,000, a goal met within days of the campaign kick-off.
Canadian critter fans were also invited to enter a draw via Facebook to win one-of-a-kind prizing, including a trip for two to Africa for the ultimate animal lover's vacation. The trip will include a safari at the Kruger National Park, a visit to the Chimpanzee Sanctuary on Lake Victoria and other unforgettable activities.
For more information on the winning critter and other exciting news from TELUS, visit www.facebook.com/TELUS.
Boilerplate
About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.9 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 350,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Ten TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.
For more information about TELUS, please visit telus.com. To learn more about TELUS’ commitment to the community, please visit TELUS.com/community.
@brianjjackson
#Telus names the Saw Whet Owl the star of its next ad campaign after holding a Facebook contest to decide on the mascot. http://is.gd/HTl7X4
October 15, 2008 @ 03:33AM
@DougieHiggins
The Saw Whet Owl a wise choice as the next TELUS critter is declared http://tinyurl.com/3fukeee #cnw
May 09, 2010 @ 03:37AM
@CNWGroupSMR
The Saw Whet Owl a wise choice as the next TELUS critter is declared http://goo.gl/fb/3067L
August 12, 2008 @ 02:01PM
@GroupeCNWmedias
La petite nyctale : un choix sage comme prochain animal-vedette de TELUS: Montréal, Québec – Après une campagne ... http://bit.ly/kn0iJL
August 25, 2008 @ 04:54PM
@brianjjackson
#Telus names the Saw Whet Owl the star of its next ad campaign after holding a Facebook contest to decide on the mascot. http://is.gd/HTl7X4
October 15, 2008 @ 03:33AM
@DougieHiggins
The Saw Whet Owl a wise choice as the next TELUS critter is declared http://tinyurl.com/3fukeee #cnw
May 09, 2010 @ 03:37AM
@CNWGroupSMR
The Saw Whet Owl a wise choice as the next TELUS critter is declared http://goo.gl/fb/3067L
August 12, 2008 @ 02:01PM
@GroupeCNWmedias
La petite nyctale : un choix sage comme prochain animal-vedette de TELUS: Montréal, Québec – Après une campagne ... http://bit.ly/kn0iJL
August 25, 2008 @ 04:54PM