MISSISSAUGA, ON (April 8, 2010) – Club Sobeys members have been checking out more than just groceries from their Sobeys store by collecting valuable rewards points with every single purchase they make. 

Since its inception in September 2008, more than 2.2 million Club Sobeys members have collected over six billion Club Sobeys points and redeemed for over $26,000,000 in free groceries which would require an estimated 68,461 standard-sized refrigerators to keep this staggering amount of groceries fresh. Meanwhile, those Club Sobeys members who like to travel further than their local Sobeys have chosen to convert their Club Sobeys points into 300,000,000 Aeroplan Miles.

Club Sobeys is unique amongst rewards programs for the ease, simplicity, value and choice it offers to Sobeys’ customers. Members receive points for every dollar they spend and enjoy unmatched options for collecting and redeeming rewards, whether free groceries, Aeroplan Miles, food-related items like kitchen appliances and gift cards.  As testament to the overwhelming success of Club Sobeys, Thrifty Foods, Sobeys Inc.’s British Columbia based grocery banner launched Club Thrifty Foods last fall. Modeled after Club Sobeys, the program offers Thrifty Foods customers access to the same extensive rewards.

“We’re extremely proud of the success of the Club Sobeys program and continuously receive great feedback from our members on the money they’ve saved through redeeming for the rewards that are the most meaningful to them,” said Belinda Youngs, Chief Marketing Officer for Sobeys Inc. “Club Sobeys is an extension of our in-store shopping experience, offering membersunparalleled choice and flexibility that underscores our ongoing commitment to providing an exceptional shopping experience focused on quality products and services.”

Shoppers looking to reap the benefits of the flexibility that Club Sobeys offers can sign up for membership at any Sobeys location in Ontario and Western Canada, online at www.clubsobeys.com or by calling the Club Sobeys Customer Service Centre at 1-877-7SOBEYS.  Club Sobeys points can be redeemed at all Sobeys locations in Ontario and Western Canada.   More information, as well as the full Club Sobeys rewards catalogue and Aeroplan Miles point converter, can be found online at www.clubsobeys.com.