Toronto, Ontario

Expanding on the trusted, ‘secret weapon’ SavvyMom brand, SavvyMom Media Inc. (www.savvymom.ca) today launched a new consumer generated content site called ShareSavvy (www.sharesavvy.ca).  This new site welcomes moms from across Canada to share their collective wisdom about trusted local resources. They can post reviews of local favourites, ask questions about mom-friendly places and help other moms by answering their posted queries. 

The much-anticipated extension of the SavvyMom community is different from other social networking sites for moms because it is not a forum or chat room to discuss parenting issues. ShareSavvy helps moms share and find places, services and resources in local neighbourhoods. “Moms are increasingly looking for relevant local information online and the content is just not there. We expect that ShareSavvy will be the online destination for Canadian moms looking to find the tried and tested local information they need.” says Sarah Morgenstern, Publisher of SavvyMom Media. “Our readers have been asking for this since we launched - a place where they can share their own trusted local resources that help them get through their busy lives.”

 “ShareSavvy taps into what moms do naturally — share helpful information with other mothers.” says Ann Douglas, author of The Mother of All Pregnancy Books, mom of four, and Toronto Star and Yahoo! Canada blogger. “Moms are happy to share that kind of advice with other moms because they know what it’s like to be on the other side of a need-to-know-now question. ShareSavvy will be providing a valuable service to Canadian moms.”

Having been in a beta test phase in the Toronto market over the summer,  the improved and updated ShareSavvy site is now expanding to a national audience. Moms in every city across Canada are encouraged to join and share their savvy wisdom. Moms can post about everything from restaurants to toy stores and community centres, camps, spas, gyms and parks.

To encourage involvement in the ShareSavvy community, for every review posted until November 15, members will receive one entry into a contest where they will have a chance to win a Whirlpool Gold ® Free-Standing Range worth $1599 courtesy of Whirlpool® Home Appliances or $500 worth of groceries courtesy of President’s Choice.

Dealing with the business of kids, work, appointments, pick-ups, and spit-ups can leave little time to spare for searching for information for the on-the-go mom.  ShareSavvy.ca is where moms  get the helpful information they need, sharing and learning about their city or neighbourhood.

Twitter Summary

Just launched for Canadian Moms! Share your neighbourhood favs and trusted mom resources at ShareSavvy.ca http://is.gd/2xnQ.