TORONTO, ON - This year, back-to-school means no more excuses – the dog can no longer eat your homework, you can’t blame your roomie for hogging the phone and your class schedule no longer gets lost in the mail. The 2010 digital school year is in session and Rogers has the prerequisites to pack your digital school bag and keep savvy students at the top of the class and social scene, while giving parents peace of mind that tuition dollars are going toward more than just frosh week.

“For back-to-school 2010, the school bag has gone digital and the hot essentials are those devices and services that keep students connected to not only what they need but what they want, when and where they want it,” said Grace Toby, Trends Expert and Editor, Chatelaine.com. “From smartphones, to Internet sticks, to laptops with built-in broadband wireless connectivity and new tools like tablets, even entertainment on your TV, computers and mobile phones, staying connected and productive has never been easier or more affordable.”

Rogers’ back-to-school line up brings students an incredible range of the hottest new smartphones and quick messaging devices. Rogers SOCIAL VIEW™ devices feature the built-in capability to stay on top of every tweet, status update, text and email with new student plans that offer more of what the socially-connected student wants including unlimited messaging, social networking, local calling and the choice of other great unlimited features. And with the Rogers Handset Protection Guarantee Program, students are covered in the event of a lost, stolen or broken device. 

From one end of campus to the other, students can count on Rogers’ reliability for getting online, on-the-go. Whether in class, in a study group or at the big game, devices like the USB Rocket™ mobile Internet stick give your student instant online access to stay productive anywhere, anytime on the Rogers network. In the dorm or living off campus with pals?  Rogers makes it easy for roommates to get online and share connectivity with the Rocket™ mobile hotspot  which lets you create Wi-Fi access on the Rogers reliable network for up to 5 devices at one time or the Rocket™ hub that enables WiFi access for up to 10 devices at once. 

“We all know that making friends and commanding a busy social calendar is an important part of the back-to-school experience,” says Toby, “but making the grades and arming students with the right tools to do so easily and affordably, is the ultimate goal. Rogers’ back to school offerings are designed to give students the advantage they need to succeed this school year.”

But, just because you’ve got a paper due doesn’t mean you have to miss your favourite show.  With Rogers, you call the shots when it comes to what you want to watch.  Catch up on missed primetime episodes, new and classic movies, and sports on Rogers On Demand on channel 100, free with every Rogers cable subscription. Even rent new movies the same day they are available in the video store – all available through your remote. Or, if your roommates are watching the hockey game and you want to watch The Bachelor, log onto Rogers On Demand Online and get instant access to a variety of primetime and web-exclusive TV, sports and movies available on your schedule wherever you are in Canada, whenever you want.

This year, seamless connectivity is a reality and Rogers has introduced new plans and service bundles that give students the freedom of anywhere, anytime access to what matters most to them, and gives parents peace of mind when it comes to footing the digital school bill. 

New Unlimited Student Plans are built to make sure students get more of what they really want – unlimited social networking, unlimited picture and video messaging, unlimited texting, unlimited talk evenings and weekends - and all on the coolest, newest devices. Unlimited Family Plans let parents be the heroes, sharing voice and data at a low cost on hot products. 

Rogers’ full back-to-school line-up and plans are available now. For more information on Rogers student offers and services, please visit http://www.rogers.com/.