Toronto, ON (April 23, 2009) – PPG Pittsburgh^® Paints today announced an innovative partnership and the release of an exclusive new colour collection developed by Janice Lindsay – author, designer and founder of PINK colour & design. Together, the world’s second-largest coatings company and one of Canada’s foremost experts on colour have created the collection based on Lindsay’s critically-acclaimed first book, All About Colour (McClelland & Stewart, November 2008).

“I hate to think of anyone living without great colour! Every day I see the positive impact of colour on people’s lives.” says Lindsay. “PPG not only makes great paints - their Voice of Colour system encourages everyone to discover the colours they like best and gives them a way to translate those preferences into satisfying colour choices for their space. For both PPG and me this collaboration is an exciting opportunity to take this mission a step further.”

“I encourage people to trust their intuition about aesthetics in general and colour in particular,” explains Lindsay. With so many choices that can be hard to do – The Voice of Colour^® system offers nearly 2,000 colours, so Lindsay has gathered key colour notes from each colour family. “If you think you want green, start with one of these tried and true basics and branch out from there toward something a little lighter, a little darker, a little more yellow or blue. Using my favourites or feeling free to adapt them to your preferences will create a world of colours you will want to come home to.”

She anticipates that some of her choices may surprise. “Colours that look spectacular on a paint chip can seem overpowering on the walls, whereas some less vibrant paint colours create rooms that look good and feel great.” Her collection, Janice Lindsay – Coming Home, includes colours that mimic nature, our original home. “Their appeal is rooted in our evolutionary past,” an idea Lindsay explains and illustrates artfully in her book.

Each family in the Coming Home collection includes “a white that’s not white,” says Lindsay, a colour to be used instead of white for trim and ceilings, to help wrap a room in colour. Each colour group also includes what Lindsay sees as a background colour. ‘New England Red (6432-7),’ for example, is the background colour in the red group. “It is the earth red of brick and terracotta, a grounding colour as accent walls or floors. A Frank Lloyd Wright favourite, it can be used on exterior window trim as he did at Fallingwater,” she advises.

Janice Lindsay – Coming Home is a collection of 68 colours – five of them are new additions to the Voice of Colour. It arrives in PPG Pittsburgh Paints dealers in late May, where consumers will also be able to purchase a copy of All About Colour. In Vancouver, Edmonton, Calgary, Toronto, Ottawa, Montreal and Halifax, consumers and designers will be able to meet Lindsay in person at colour events co-sponsored by the company and one of their local dealers.

The company is offering coupons in a Coming Home brochure that give discounts on the purchase of All About Colour and on PPG Pittsburgh Paints’ popular Manor Hall^® and zero-VOC Pure Performance^® paints. The brochure will be available for order on-line at voiceofcolor.com and on Lindsay’s web site, pinkcolouranddesign.com.

"At the core of the Voice of Colour program is the understanding that colours have an emotional association and meaningful application,” comments Dee Schlotter, Voice of Colour^® Brand Manager for PPG Pittsburgh Paints. “Our individual colour preferences reflect the melding of a universal response with personal experiences. Janice’s background in theatre – where colour is a tool used to communicate mood and character – gives her a unique understanding of our relationship with colour and its impact on how we feel in a space.”

"While our customers appreciate the superior coatings technology and quality products we deliver, colour is the first priority for many,” says Tom Dougherty, Director of Marketing, PPG Pittsburgh Paints. “It is extremely important that we have a strong Voice of Colour team and we are very pleased to be working with Janice.”

To find the PPG Pittsburgh Paints dealer nearest you, please visit www.voiceofcolor.com.