MONTRÉAL, Québec - By simply laughing, visitors to this year's Just for Laughs Festival, presented by Vidéotron in collaboration with Loto-Québec, will be supporting a worthy cause. PepsiCo Beverages Canada's 7Up® brand today announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. 

From July 17 - 25, the 7Up Laughter Cube will allow consumers to view the previous participant’s laugh and record their own, thereby creating a laughter chain. The laughter chain will be posted to the YouTube 7Up page once every day.

“Not only will consumers discover the benefits of laughter as they participate in the 7Up Rire-O-Don, but they will be sending those benefits to the Association sportive et communautaire du Centre-Sud. All it takes is a laugh!” declared Manon Lavallée, Director of 7Up Marketing at PepsiCo Beverages Canada.“ A simple burst of laughter reflects one of the main attributes of 7Up beverages: refreshment, pure and simple.”

Comedian Yvon Deschamps, who is also President of the Association sportive et communautaire du Centre-Sud, insisted on pointing out: “This Association has been active in the south-central area since 1974 and does a fantastic job of offering neighbourhood residents a range of activities that are diverse, constructive and affordable. I have been supporting its efforts for many years now, and I hope that lots of people will participate in the 7Up Rire-O-Don.”

7Up, Canada’s leading lemon lime beverage brand, continues its partnership with Just for Laughs through the sponsorship of The Refreshing Zone Presented by 7Up at the corner of Ste. Catherine and Bleury. This year, the Zone will feature bubbles, foam and refreshing mist to give festival visitors a full 7Up sensory experience, the opportunity to cool off with a refreshing 7Up beverage sample, along with scheduled entertainment and the 7Up Laughter Booth.

Just for Laughs is a Canadian company responsible for the world's largest and most prestigious comedy products. The annual Just for Laughs Festival, running in Montréal this year from July 3 to 25, is the Just for Laughs Group’s marquée event, attracting more than 2 million spectators and featuring over 2,000 performances, including free outdoor shows, gala performances, street entertainers and stand-up comedy.

This year, over the course of the Festival, The Refreshing Zone Presented by 7Up will feature the world’s smallest disco with guest DJs as well as lighthearted trampoline artists, Flip Flap, performing in the centre of the Zone 4 times a day.

“We love having the 7Up brand on board as a sponsor as it mirrors the bubbly, fun spirit of the Just for Laughs Festival,” says Just for Laughs Founder and Chairman of the Board, Gilbert Rozon. “The Refreshing Zone Presented by 7Up is acknowledging one of our company’s cornerstones: that laughter is one of life’s simple pleasures.”

About 7Up:

7Up is Canada’s leading lemon-lime carbonated soft drink. Its crisp, clean, refreshing lemon-lime taste is available across Canada in both regular and diet versions. 

About PepsiCo Canada

PepsiCo’s businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit http://www.pepsico.ca.

PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit http://www.pepsico.com

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Comments must pertain to the 7Up Rire-O-Don. Comments on the 7Up product should be sent to the 7Up customer service desk, at 1-800-433-2652.