February 19, 2009, Toronto, ON – Every year, over 45,000 dogs find themselves in animal shelters across Canada. Sadly, for every deserving dog that finds a home, at least one will be left behind. The makers of Pedigree® believe that all dogs deserve a good home, which is why they are continuing to support dog adoption in Canada through the Pedigree Adoption Drive™ campaign. Last year, the highly successful campaign raised over $300,000 dollars for partner shelters across the nation and helped thousands of dogs find new families.

Once again, Pedigree® has enlisted the support of four-time World Figure Skating Champion, and self-proclaimed dog lover, Kurt Browning to help spread awareness about the plight of shelter dogs and encourage all Canadians to consider making a difference in the life of these dogs.

“I’m thrilled to be returning this year to help get the word out about dog adoption,” said Kurt Browning, Pedigree Adoption Drive™ campaign spokesperson. “Getting involved in the Pedigree Adoption Drive™ program was a natural fit for me as I’ve always had a dog in my life. Dogs can have such a positive impact on your life and shelter dogs rule!”

This year, the campaign aims to raise $500,000 through a variety of initiatives including public skating events with Kurt Browning and in-store retailer programs. All funds collected will go to participating shelters across Canada and will be used to cover the costs of vet care, vaccinations, shelter and food.

Adopting from a regulated shelter means the dogs have already received a clean bill of health from a veterinarian. They will have all their shots up-to-date and be spayed or neutered. Staff are also on hand to help make the selection process easier and can help choose the appropriate dog to fit your lifestyle - whether it be a high-energy puppy who could use the affection of a large family or a laid-back mature dog perfect for empty nesters.

“We encourage Canadians who are considering adoption to visit their local regulated shelter,” said Steve MacLean, Brand Leader for Pedigree® in Canada. “Shelters are overflowing with good dogs just waiting to be adopted and loved. And if you are not sure about adopting, visit us at www.mypedigree.ca to learn more about shelter dogs and find out how you can help make a difference in the life of a dog.”

®/™ Trademarks. © Mars Canada Inc., 2009. All rights reserved.