Media Profile and ME Consulting launch MP Thread - a new Social Media consulting practice
It’s still all about profile
April 27, 2010 @ 09:00AM
Toronto – Media Profile today launched MP Thread, a collaboration between Media Profile and Mark Evans, one of Canada’s leading social media strategists and technology bloggers. MP Thread offers a full range of social media services backed by dedicated experts who understand the social and digital space and how it complements traditional public relations.
MP Thread services include training and education, research, planning, benchmarking, execution, alignment with PR, marketing and advertising strategies and measurement and monitoring.
MP Thread takes a collaborative approach that aligns to a client’s overall business goals, ensuring that social media programs are tightly integrated into their communications, marketing and sales activities. We believe that success in the social media world comes not only from strong tactical execution, but also from strong strategic focus.
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“We’re excited to have Mark work with the Media Profile team. Successful communication weaves together all the tools at your disposal. Digital and social media complement and enhance more traditional communications like PR and marketing. MP Thread will help organizations choose the right tools for them, define clear goals and create realistic Social Media strategies that have an impact.”
“My entire career has been about telling stories. As a newspaper reporter, I told stories about technology using traditional media. As a blogger, I tell technology stories using new media. In partnership with Media Profile, and specifically with MP Thread, we bring all that together. We help organizations tell their stories using whatever tools will help them reach their audience and achieve their objectives.
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About Media Profile
Media Profile is one of Canada’s largest full-service, employee-owned public relations firms, providing the highest standard of communications planning and execution to leading Canadian and international companies, the public sector and not-for-profit organizations. Media Profile is based in Toronto, with offices in Montreal and Vancouver. The company was founded in 1985 by its Chair, Patrick Gossage, former press secretary to Prime Minister Pierre Elliott Trudeau.
About Mark Evans
Mark Evans, Senior Social Media Strategist for MP Thread, is one of Canada’s leading social media experts, an entrepreneur and enthusiastic blogger. He is the founder of ME Consulting, a digital marketing and social media strategic consulting firm that specializes in technology startups and fast-growing companies. His experience includes more than 15 years as an award-winning technology newspaper journalist and three Internet start-ups – Blanketware (a natural language search service that he co-founded), b5media (one of the world’s largest blog networks) and PlanetEye (online travel planning).
Mark writes several blogs, including Mark Evans Tech and Twitterrati, as well as a regular column for the Globe & Mail. Last year, he was named one of Canada’s best technology bloggers by ComputerWorld Canada. He’s also one of the organizers of Canada’s leading Web conference, mesh, and its sister events, meshU and meshmarketing.
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