Former BC Green Party Leader Joins Greenscape Capital as Senior Advisor
Christopher Ian Bennett to join upstart green firm on heels of October IPO
October 28, 2009 @ 09:00AM
The News:
Greenscape Capital Group Inc. (TSXV: – GRN) announced today that former British Columbia Green Party leader, Christopher Bennett, has joined the Greenscape Capital team as a new senior advisor. Bennett will work closely with the Greenscape Capital executive office to offer his unique green counsel and expertise as the company grows into 2010 and beyond. He will be nominated, at the upcoming November Annual General Meeting, for appointment to the Greenscape Capital Board of Directors.
Bennett has worked extensively with corporate CEOs, politicians and government officials both provincially and nationally on key communications and media projects. Mr. Bennett joins a group that consists of a seasoned team of business and environmental professionals who share a common passion for growing business profitability through sustainable, responsible and environmentally friendly practices.
The Facts:
- As the interim BC Green Party Leader in 2007, Bennett worked closely with various political and environmental organizations
- Bennett is an award winning PR and communications strategist, with more than 10 years of public relations, media communications, and social media experiences
- Bennett is also currently the Director of Communications at Best Buy Canada, a BC 100 Top 5 and Financial Post 500 organization
- Bennett has worked extensively with corporate CEOs, politicians and government officials both provincially and nationally on key communications and media projects.
ON BEHALF OF THE BOARD
“Bryan Slusarchuk”
CEO and Director
Quotes
“What makes Christopher such a great addition to Greenscape is his obvious leadership and interest within the environmental and business space here in Canada. He sees them both as essential to one another and takes a futurists’ approach in seeing how they will work together. He is a recognized leader in this field and we couldn’t be more pleased to have him on board,”
“His experience and background make him uniquely suited for an advisory position with Greenscape. His comprehensive knowledge of environmental issues and corporate media will help round out our already strong management team as we execute our growth strategy.”
Boilerplate
About Greenscape Capital Group
Greenscape Capital Group identifies companies in the eco-friendly consumer retail space. Greenscape provides strategic capital, business advisory services and marketing strategies to help protect and grow its investment in these companies in this unique and rapidly-expanding market.
Greenscape’s current portfolio includes two wholly owned operating subsidiaries, Lela Designs and Contemporary Organic Products and minority interests in two other companies, SheFinds Media and Open Sundaes.
Additionally, Greenscape will work with multiple outside companies through its eco-consulting division to assist organizations in greening their operations. This process involves assessment, target setting, recommendation for changes, implementation and monitoring with a revenue model that targets revenue at every stage of the cycle; from assessment through to and continuing with monitoring.
Greenscape is also actively seeking further acquisitions and has a Board and management team with a proven track record at seeking out, assessing and closing such acquisitions.
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