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Combines the charm and aesthetic appeal of cameras from past eras with groundbreaking technologies and intuitive operability

Instant photos give retro twist to capturing summertime fun

Custom APS-C sensor, Fujinon fixed focal length lens and world's first Hybrid Viewfinder, combined to deliver the highest image quality in the history of Fujifilm Digital Cameras

Eleven new digital cameras include Superzooms (15x to 30x), models with the EXR-CMOS sensor, improved shockproof/waterproof cameras, a touch screen camera with web-friendly features and an affordable 10x long zoom compact.

FUJIFILM XP10 Xtreme Xperiment Contest tests limits of extreme photography for a chance to win $5,000

The FinePix REAL 3D W3 Digital Camera featuring: 3D HDTV connectivity, 3.5” high resolution 3D LCD with no glasses required and advanced 2D technology

Two NEW compact cameras including a long zoom compact with 15x optical zoom and a touch screen camera with web-friendly features both featuring Fujifilm’s new Super CCD EXR II sensor with faster auto focus

A Trendy, Portable, Anytime Instant Photo Solution

Two EXR models including Fujifilm’s first touch-screen camera, World’s first 30x manual optical zoom camera ;and Fujifilm’s first shockproof, waterproof, freezeproof and mudproof camera top the list