Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips
More than half of Canadians believe they can’t afford a summer vacation
May 04, 2010 @ 08:00AM
TORONTO, ON – May 4, 2010 – Although there are positive indicators that the economy is improving, Canadians are still very mindful of how they spend their money, particularly as it relates to non-essential items, such as vacations. According to a new study1, commissioned by Frito Lay Canada, over half of Canadians believe they can’t afford a summer vacation this year, and an overwhelming 75% say that they won’t be taking a summer vacation at all, will be staying near home, or will be vacationing within their own province in 2010. The Lay’s® brand wants to enable happiness for consumers this summer by helping them to discover and enjoy the affordable diversions Canada has to offer by launching Lay’s® Chip Trips, a new program that allows Canadians to save on thousands of local trips, simply by purchasing their favourite potato chips!
From national hotels and car rentals, to local golf courses, zoos and amusement parks, Lay’s® Chip Trips has partnered with more than 400 Canadian attractions and businesses to offer more than 5,000 individual Chip Trips to Canadians.
"The Lay’s brand is part of every summer barbeque, and in every community across the country,” said Tony Matta, vice president of marketing for Frito Lay Canada. "We want to give back to our consumers by launching Lay’s Chip Trips, which will help our consumers rediscover Canada this summer. We’re thrilled to offer what we believe to be unprecedented value to Canadians through this national program."
Specially-marked bags of Lay’s® potato chips are available now through early August nationwide. By simply signing up for a Lay’s® Chip Trips account at lays.ca, Canadians can bank points by entering the unique PIN on the back of the bag. These points can then be redeemed for thousands of different discounts at local attractions offered at www.lays.ca:
- Points from one 235 g bag can be redeemed for up to $20 in savings at various local attractions†
- Points from five 235 g bags can be redeemed for a Buy 1, Get 50% off second night at Marriott Hotels of Canada
- Points from two 235g bags can be redeemed for a year of savings at over a hundred of Canada’s most beautiful golf courses!
† Actual savings depend on offer redeemed. For details on offers and Terms and Conditions, visit www.lays.ca.
Lay's® Chip Trips gives Canadians big discounts on thousands of local attractions including restaurants, festivals, amusement parks, museums, zoos and other top Canadian tourist spots through an easy and engaging loyalty program.
Lay's has also joined forces with the Canadian Tourism Commission (CTC), to help show Canadians how simple and fun a local staycation can be.
"In 2009, our LOCALS KNOW campaign changed over 1.3 million Canadians' travel plans in favour of staying in Canada and exploring their own country,” says Gisele Danis, executive director strategic marketing, Canada Program at the Canadian Tourism Commission. "With our partnership with Lay's Chip Trips, we are optimistic that even more Canadians will be inspired to seek out exotic and unexpected travel experiences in Canada this summer."
"We expect Lay’s Chip Trips to be the biggest Canadian consumer engagement campaign of 2010, truly something that has never been done before," said Matta. "With hundreds of local partners, we’ll be able to reach people in every community across Canada."
The Lay’s® Chip Trips program packaging will be on-shelf from April 2010 until early August 2010. Vouchers can be redeemed at most partners up to December 31, 2010. Consumers can log on to www.lays.ca to create a personal account and search for the discounts that appeal to them.
1 OMD Snapshots Survey conducted in April 2010: n=904, English and French panellists 18+
Boilerplate
About Frito Lay Canada and Lay’s
Frito Lay Canada is a member of the PepsiCo, Inc. family of companies and is Canada’s largest snack food company. Lay’s potato chips are Canada’s favourite potato chip brand, leading market share in all Canadian regions. Lay’s is one of PepsiCo Canada’s flagship brands. For more information, please visit www.lays.ca.
About PepsiCo Canada
PepsiCo’s businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit www.pepsico.ca.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.
Blog Badge Coding
Lay’s Chip Trips Sign Post v1:
<a href="http://www.chiptrips.ca" target="_new"><img src="http://chiptrips.lays.ca/images/badges/sign-med-en.gif" width="150" height="150" border="0" alt="ChipTrips"></a>
Sour Cream and Cheddar Lay’s Chips Trips Bag:
<a href="http://www.chiptrips.ca" target="_new"><img src="http://chiptrips.lays.ca/images/badges/chedsour-med-en.gif" width="150" height="199" border="0" alt="ChipTrips"></a>
Classic Lay’s Chip Trips Bag:
<a href="http://www.chiptrips.ca" target="_new"><img src="http://chiptrips.lays.ca/images/badges/classic-med-en.gif" width="150" height="199" border="0" alt="ChipTrips"></a>
Salt & Vinegar Lay’s Chip Trips Bag:
<a href="http://www.chiptrips.ca" target="_new"><img src="http://chiptrips.lays.ca/images/badges/sandv-med-en.gif" width="150" height="199" border="0" alt="ChipTrips"></a>
Technorati tags:
del.icio.us tags:
@Sir_Lau
Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://tinyurl.com/29v597y #cnw
May 04, 2010 @ 10:34PM
@danicawolfe
RT @CNWGroupSMR: Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://goo.gl/fb/7ptZR
May 04, 2010 @ 03:39PM
@ChristinaMCo
RT @CNWGroupSMR: Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://goo.gl/fb/7ptZR
May 04, 2010 @ 03:01PM
@ilovecpstyle
Interest in more info? RT @cnwgroupsmr Canadians Looking 2 Spend Their Summer Vacations Close 2 Home #ChipTrips http://goo.gl/fb/7ptZR
May 04, 2010 @ 12:59PM
@diskevykev
Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://tinyurl.com/29v597y #cnw
May 07, 2010 @ 08:21PM
@GroupeCNWmedias
LES CANADIENS ET CANADIENNES CHERCHENT À PASSER LEURS VACANCES D’ÉTÉ PRÈS DE CHEZ EUX CETTE ANNÉE #Escapadesdici http://tinyurl.com/32lwao4
May 07, 2010 @ 04:27PM
@HillsdaleHouse
Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://tinyurl.com/29v597y #cnw
May 08, 2010 @ 01:23PM
@Sir_Lau
Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://tinyurl.com/29v597y #cnw
May 04, 2010 @ 10:34PM
@danicawolfe
RT @CNWGroupSMR: Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://goo.gl/fb/7ptZR
May 04, 2010 @ 03:39PM
@ChristinaMCo
RT @CNWGroupSMR: Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://goo.gl/fb/7ptZR
May 04, 2010 @ 03:01PM
@ilovecpstyle
Interest in more info? RT @cnwgroupsmr Canadians Looking 2 Spend Their Summer Vacations Close 2 Home #ChipTrips http://goo.gl/fb/7ptZR
May 04, 2010 @ 12:59PM
@diskevykev
Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://tinyurl.com/29v597y #cnw
May 07, 2010 @ 08:21PM
@GroupeCNWmedias
LES CANADIENS ET CANADIENNES CHERCHENT À PASSER LEURS VACANCES D’ÉTÉ PRÈS DE CHEZ EUX CETTE ANNÉE #Escapadesdici http://tinyurl.com/32lwao4
May 07, 2010 @ 04:27PM
@HillsdaleHouse
Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips http://tinyurl.com/29v597y #cnw
May 08, 2010 @ 01:23PM