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Sarah Van Lange
Fleishman-Hillard
Phone: 416-645-8173
sarah.vanlange@fleishman.ca
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Video

Fleishman-Hillard Canada Presents the 2010 Digital Influence Index.
View video commentaries from Canadian sector experts

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How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence

Digital Influence Index identifies Canadians as social media savvy but cautious about information found online

June 29, 2010 @ 10:30AM

TORONTO - Consumers across the globe are embracing the Internet as a primary source of information, but Canadians are unique in their use of digital and social media. The 2010 Digital Influence Index, released in Canada today by Fleishman-Hillard in conjunction with Harris Interactive, reveals that Canadians have high online engagement but a lower level of trust in the Internet.

The study also measures several key aspects of consumers’ use of the Internet, from media consumption patterns, to the degree of adoption of various digital behaviours, to involvement in social networking. Now in its second year, the Index has expanded to include 48 per cent of the global online population, spanning the United States, France, Germany, the United Kingdom, China, Japan and Canada.

“Canadian consumers are comfortable yet cautious when it comes to using the Internet,” said David Bradfield, senior partner and global chair of Fleishman-Hillard’s digital practice. “We lead the world in social networking and call the Internet our most influential source of information. There’s a gap though. While consumers migrate online, marketers aren’t making the move to digital fast enough. They need to realign their marketing and communication programs or risk irrelevance in the consumers’ mind.”

The Digital Influence Index reveals the following key insights that set Canadian consumers apart from the rest of the world:

  1. Internet Most Influential Medium: The Internet is the most important and influential form of media consumed by Canadians. Compared to the 27 per cent of Canadian consumers who say that TV is important to their lives, 54 per cent say that the Internet is most important.
  2. Canadians are Sociable: Sixty-nine per cent of Canadian consumers have a Facebook account, compared with the 47 per cent average across the seven countries. Though Canadians embrace social media, they are cautious about its use and how much they reveal about themselves.  
  3. Canadians Seek Accuracy: In Canada, consumers are more likely to identify and follow a couple of trustworthy sources for the most accurate information on the Internet.
  4. Cautiously Trusting: Canadians are most likely to seek advice from others when making a decision and value conversations with friends, families and co-workers when it comes to decision-making.
  5. Twitter Know-how: Consumers in Canada are the most knowledgeable of microblogs but have low levels of trust in companies that microblog.
  6. Pay to Play Doesn’t Pay-off: Consumers call into question the truthfulness of an article written by a blogger if the blogger was given a free sample or was paid by a company.
  7. Adopting Mobile Behaviours: Canada has a relatively low level of adopting many mobile digital behaviours compared with other mature markets (U.S., U.K, France, Germany and Japan).
  8. Where to From Here: Although the Internet is already considered an influential medium, only 24 per cent of Canadians believe that it will have a greater influence on their decisions in the next two years.


Download a complimentary copy of the Digital Influence Index white paper and read in-depth analysis on global insights.

View video commentaries from some of the sector experts at Fleishman-Hillard Canada.

Fleishman-Hillard opened its first Canadian office in Toronto in 1994 and has since established a national network with additional offices in Ottawa, Calgary, Vancouver and Montreal. The firm brings together Canada’s most experienced and insightful counselors, working as a tightly integrated team of public affairs, corporate communications, consumer and social media experts with deep expertise in key client sectors.  For more information, visit the Fleishman-Hillard website at www.fleishman.ca.

About the Digital Influence Index


The Digital Influence Index is a joint venture between Fleishman-Hillard and Harris Interactive. The project was designed and led by Fleishman-Hillard’s digital research group, a team within the agency’s network focused on providing research that supports the digital transformation of communications. Analysis and insight development was conducted in partnership with Harris Interactive.

The fieldwork for this study was also conducted by Harris Interactive through a comprehensive, 15-minute online survey among a representative sample of 4,243 Internet users in China, the United States, Canada, Japan, Germany, France and the United Kingdom.

This work took place between December 2009 and January 2010. Respondents to the survey were recruited from the various panels managed by Harris Interactive across the markets surveyed.

The data was weighted to online population targets, including those based on age, gender, education, region and Internet usage. Further weighting was applied to the analysis of the combined results to reflect the online population sizes in each country.

The Digital Influence Index was constructed by factoring in both consumption of a medium and the importance consumers attach to that consumption. Respondents were allowed to give various media a score out of 100 for the amount of time they spend on them and then rate how important this time is to their decisions. Consumption and importance were each scored out of 100 to produce a percentage score for each and a total score out of 200. This latter score is halved to produce a combined percentage score that sums up the influence of the medium.

About Fleishman-Hillard

Fleishman-Hillard Inc., one of the world's leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

About Harris Interactive


Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Quotes

“Canadian consumers are comfortable yet cautious when it comes to using the Internet. We lead the world in social networking and call the Internet our most influential source of information. There’s a gap though. While consumers migrate online, marketers aren’t making the move to digital fast enough. They need to realign their marketing and communication programs or risk irrelevance in the consumers’ mind.”

David Bradfield, senior partner and global chair of Fleishman-Hillard’s digital practice

Comments


  1. @mariavancouver

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence : http://bit.ly/bQjFsT

    June 30, 2010 @ 02:07AM

  2. @caritos_12

    RT @DonnaPapacosta: RT @dbradfield: Just in time for Canada Day! How Canadians Experience the Internet: Fleishman-Hillard #digitalinfluence http://ht.ly/24LVl

    June 30, 2010 @ 01:53AM

  3. @danmaceluch

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence: http://bit.ly/bQjFsT via @addthis

    June 29, 2010 @ 11:49PM

  4. @DonnaPapacosta

    RT @dbradfield: Just in time for Canada Day! How Canadians Experience the Internet: Fleishman-Hillard #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 11:11PM

  5. @EdenSpodek

    RT @dbradfield Just in time for Canada Day! - How Canadians Experience the Internet: FH Study #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 11:09PM

  6. @_PatrickFarrell

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 09:16PM

  7. @DoctorJones

    RT @dbradfield: the Internet is the most influential medium in Canada according to Fleishman-Hillard #digitalinfluence http://ht.ly/24W0r

    June 29, 2010 @ 09:13PM

  8. @DoctorJones

    RT @dbradfield: Canadian culture resonates in #digitalinfluence findings http://ht.ly/24W7N - we deepen and strengthen relationships online

    June 29, 2010 @ 09:08PM

  9. @dbradfield

    Canadian culture resonates in #digitalinfluence findings http://ht.ly/24W7N - we deepen and strengthen relationships online

    June 29, 2010 @ 09:02PM

  10. @dbradfield

    Internet is twice as influential as TV in Canada even though we spend the same time in both #digitalinfluence http://ht.ly/24W4Q

    June 29, 2010 @ 09:00PM

  11. @dbradfield

    the Internet is the most influential medium in Canada according to Fleishman-Hillard #digitalinfluence study http://ht.ly/24W0r

    June 29, 2010 @ 08:58PM

  12. @jfavreau

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:56PM

  13. @sleiseca

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study http://tinyurl.com/29gc8fe

    June 29, 2010 @ 08:51PM

  14. @JilldeLarzac

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:41PM

  15. @JessicaNow

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:30PM

  16. @FleishmanDNA

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:30PM

  17. @jentorney

    RT @FHCanucks: Canadians trust online – but cautiously. Value conversations with friends http://tinyurl.com/29gc8fe #digitalinfluence

    June 29, 2010 @ 07:56PM

  18. @JeremyTwigg

    Canadians embrace the use of social media, but are cautious about trusting the info. http://ow.ly/24SVq

    June 29, 2010 @ 07:15PM

  19. @clintonshard

    RT @JeremyTwigg: Canadians think the #internet is the most important form of #media. http://ow.ly/24SNJ

    June 29, 2010 @ 07:12PM

  20. @JeremyTwigg

    Canadians think the #internet is the most important form of #media. http://ow.ly/24SNJ

    June 29, 2010 @ 07:12PM

  21. @BradMays

    RT @dbradfield: Just in time for Canada Day! - How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 07:12PM

  22. @clivehobson

    RT @jentorney: RT @Anna_Lilly: FH #digitalinfluence report Canadians unique in use of digital & social media http://tinyurl.com/29gc8fe

    June 29, 2010 @ 06:30PM

  23. @ninon_laf

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 06:14PM

  24. @uwofm

    RT @smhunt: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 06:13PM

  25. @jentorney

    RT @Anna_Lilly: FH #digitalinfluence report Canadians unique in use of digital & social media http://tinyurl.com/29gc8fe

    June 29, 2010 @ 06:13PM

  26. @NadiaRenaud

    RT @CFORPmultimedia | Les Canadiens sont connaisseurs en matière de médias sociaux mais prudents | http://bit.ly/csTieR /via @Infobourg

    June 29, 2010 @ 05:49PM

  27. @CFORPmultimedia

    Les Canadiens sont connaisseurs en matière de médias sociaux mais prudents... http://bit.ly/csTieR /via @Infobourg

    June 29, 2010 @ 05:44PM

  28. @smhunt

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 06:09PM

  29. @UXfeeder

    Delicious: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence: TORONTO... http://bit.ly/a6a2bI [social media]

    June 29, 2010 @ 05:29PM

  30. @erinanneweiss

    Great info! RT @FHCanucks Canadians are sociable - and love Facebook. 69% have Facebook, greater the average. http://tinyurl.com/29gc8fe

    June 29, 2010 @ 05:24PM

  31. @Anna_Lilly

    FH #digitalinfluence report shows Canadians unique in use of digital and social media, compared to rest of world http://tinyurl.com/29gc8fe

    June 29, 2010 @ 05:23PM

  32. @rtraction

    RT @Terry_Foster: How Canadians Experience the Internet: Fleishman-Hillard Study http://tinyurl.com/29gc8fe

    June 29, 2010 @ 05:17PM

  33. @DariusBashar

    Is this true for you? RT @CNWGroupSMR: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://bit.ly/bkBTb7

    June 29, 2010 @ 05:10PM

  34. @lauraannc

    RT @FHCanucks: Canadians live in an e-World - 52% say Internet is most influential media http://tinyurl.com/29gc8fe #digitalinfluence

    June 29, 2010 @ 04:04PM

  35. @dbradfield

    Just in time for Canada Day! - How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 03:57PM

  36. @UmaChandran

    RT @vincentwhite: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 03:47PM

  37. @Toronto_PR_Guy

    RT @Terry_Foster: How Canadians Experience the Internet: Fleishman-Hillard Study http://tinyurl.com/29gc8fe

    June 29, 2010 @ 03:38PM

  38. @lauraannc

    RT @FHCanucks: Who is the Canadian persona online? Fleishman-Hillard Digital Influence Index #digitalinfluence http://tinyurl.com/29gc8fe

    June 29, 2010 @ 03:21PM

  39. @JeremyTwigg

    @VanObserver You might be interested in this new Digital Influence index, which has Canadian stats. http://ow.ly/25qhB

    June 30, 2010 @ 07:40PM

  40. @Anna_Lilly

    FH #digitalinfluence report shows Canadians live in an e-world - 52% say Internet is most influential media http://tinyurl.com/29gc8fe

    June 30, 2010 @ 06:13PM

  41. @wheshka

    Nice resource. RT@DanMaceluch: How Canadians Experience the Internet: Fleishman-Hillard Study: http://bit.ly/bQjFsT via @addthis

    June 30, 2010 @ 04:25PM

  42. @chokotv

    :: Les canadiens uniques et distincts ds l\'utilisation du web selon Fleishman-Hillard #influencenumeriq http://tinyurl.com/2el4fc8 #cnw ::

    June 30, 2010 @ 02:01PM

  43. @nview

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 02, 2010 @ 09:38PM

  44. @JacHaarsma

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 05, 2010 @ 08:27PM

  45. @imcijaye

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 04, 2010 @ 06:20PM

  46. @JanicePD

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 07, 2010 @ 02:35PM

  47. @jeanfdeschenes

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 12, 2010 @ 04:59PM

  48. @markblevis

    I\'ll be a guest of Tom Young talking about #digitalinfluence on @News889 this afternoon. http://ow.ly/2ad7n

    July 12, 2010 @ 02:58PM

  49. @LizOstroff

    @scottryanusher Check out these reports: http://bit.ly/9z2wlF http://bit.ly/dnj3kZ http://bit.ly/bYXRbM

    August 11, 2010 @ 05:11PM

  50. Neil Gorman

    This video reminds me of The Cluetrain Manifesto. it is kind of amazing to me that a book which was first published 10 years ago remains so relevant. \n\nThanks for sharing this Mark.\n\n-N

    July 31, 2010 @ 09:57PM

  1. @mariavancouver

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence : http://bit.ly/bQjFsT

    June 30, 2010 @ 02:07AM

  2. @caritos_12

    RT @DonnaPapacosta: RT @dbradfield: Just in time for Canada Day! How Canadians Experience the Internet: Fleishman-Hillard #digitalinfluence http://ht.ly/24LVl

    June 30, 2010 @ 01:53AM

  3. @danmaceluch

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence: http://bit.ly/bQjFsT via @addthis

    June 29, 2010 @ 11:49PM

  4. @DonnaPapacosta

    RT @dbradfield: Just in time for Canada Day! How Canadians Experience the Internet: Fleishman-Hillard #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 11:11PM

  5. @EdenSpodek

    RT @dbradfield Just in time for Canada Day! - How Canadians Experience the Internet: FH Study #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 11:09PM

  6. @_PatrickFarrell

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 09:16PM

  7. @DoctorJones

    RT @dbradfield: the Internet is the most influential medium in Canada according to Fleishman-Hillard #digitalinfluence http://ht.ly/24W0r

    June 29, 2010 @ 09:13PM

  8. @DoctorJones

    RT @dbradfield: Canadian culture resonates in #digitalinfluence findings http://ht.ly/24W7N - we deepen and strengthen relationships online

    June 29, 2010 @ 09:08PM

  9. @dbradfield

    Canadian culture resonates in #digitalinfluence findings http://ht.ly/24W7N - we deepen and strengthen relationships online

    June 29, 2010 @ 09:02PM

  10. @dbradfield

    Internet is twice as influential as TV in Canada even though we spend the same time in both #digitalinfluence http://ht.ly/24W4Q

    June 29, 2010 @ 09:00PM

  11. @dbradfield

    the Internet is the most influential medium in Canada according to Fleishman-Hillard #digitalinfluence study http://ht.ly/24W0r

    June 29, 2010 @ 08:58PM

  12. @jfavreau

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:56PM

  13. @sleiseca

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study http://tinyurl.com/29gc8fe

    June 29, 2010 @ 08:51PM

  14. @JilldeLarzac

    RT @JessicaNow: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:41PM

  15. @JessicaNow

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:30PM

  16. @FleishmanDNA

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw ^JS

    June 29, 2010 @ 08:30PM

  17. @jentorney

    RT @FHCanucks: Canadians trust online – but cautiously. Value conversations with friends http://tinyurl.com/29gc8fe #digitalinfluence

    June 29, 2010 @ 07:56PM

  18. @JeremyTwigg

    Canadians embrace the use of social media, but are cautious about trusting the info. http://ow.ly/24SVq

    June 29, 2010 @ 07:15PM

  19. @clintonshard

    RT @JeremyTwigg: Canadians think the #internet is the most important form of #media. http://ow.ly/24SNJ

    June 29, 2010 @ 07:12PM

  20. @JeremyTwigg

    Canadians think the #internet is the most important form of #media. http://ow.ly/24SNJ

    June 29, 2010 @ 07:12PM

  21. @BradMays

    RT @dbradfield: Just in time for Canada Day! - How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 07:12PM

  22. @clivehobson

    RT @jentorney: RT @Anna_Lilly: FH #digitalinfluence report Canadians unique in use of digital & social media http://tinyurl.com/29gc8fe

    June 29, 2010 @ 06:30PM

  23. @ninon_laf

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 06:14PM

  24. @uwofm

    RT @smhunt: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 06:13PM

  25. @jentorney

    RT @Anna_Lilly: FH #digitalinfluence report Canadians unique in use of digital & social media http://tinyurl.com/29gc8fe

    June 29, 2010 @ 06:13PM

  26. @NadiaRenaud

    RT @CFORPmultimedia | Les Canadiens sont connaisseurs en matière de médias sociaux mais prudents | http://bit.ly/csTieR /via @Infobourg

    June 29, 2010 @ 05:49PM

  27. @CFORPmultimedia

    Les Canadiens sont connaisseurs en matière de médias sociaux mais prudents... http://bit.ly/csTieR /via @Infobourg

    June 29, 2010 @ 05:44PM

  28. @smhunt

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 06:09PM

  29. @UXfeeder

    Delicious: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence: TORONTO... http://bit.ly/a6a2bI [social media]

    June 29, 2010 @ 05:29PM

  30. @erinanneweiss

    Great info! RT @FHCanucks Canadians are sociable - and love Facebook. 69% have Facebook, greater the average. http://tinyurl.com/29gc8fe

    June 29, 2010 @ 05:24PM

  31. @Anna_Lilly

    FH #digitalinfluence report shows Canadians unique in use of digital and social media, compared to rest of world http://tinyurl.com/29gc8fe

    June 29, 2010 @ 05:23PM

  32. @rtraction

    RT @Terry_Foster: How Canadians Experience the Internet: Fleishman-Hillard Study http://tinyurl.com/29gc8fe

    June 29, 2010 @ 05:17PM

  33. @DariusBashar

    Is this true for you? RT @CNWGroupSMR: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://bit.ly/bkBTb7

    June 29, 2010 @ 05:10PM

  34. @lauraannc

    RT @FHCanucks: Canadians live in an e-World - 52% say Internet is most influential media http://tinyurl.com/29gc8fe #digitalinfluence

    June 29, 2010 @ 04:04PM

  35. @dbradfield

    Just in time for Canada Day! - How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://ht.ly/24LVl

    June 29, 2010 @ 03:57PM

  36. @UmaChandran

    RT @vincentwhite: How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    June 29, 2010 @ 03:47PM

  37. @Toronto_PR_Guy

    RT @Terry_Foster: How Canadians Experience the Internet: Fleishman-Hillard Study http://tinyurl.com/29gc8fe

    June 29, 2010 @ 03:38PM

  38. @lauraannc

    RT @FHCanucks: Who is the Canadian persona online? Fleishman-Hillard Digital Influence Index #digitalinfluence http://tinyurl.com/29gc8fe

    June 29, 2010 @ 03:21PM

  39. @JeremyTwigg

    @VanObserver You might be interested in this new Digital Influence index, which has Canadian stats. http://ow.ly/25qhB

    June 30, 2010 @ 07:40PM

  40. @Anna_Lilly

    FH #digitalinfluence report shows Canadians live in an e-world - 52% say Internet is most influential media http://tinyurl.com/29gc8fe

    June 30, 2010 @ 06:13PM

  41. @wheshka

    Nice resource. RT@DanMaceluch: How Canadians Experience the Internet: Fleishman-Hillard Study: http://bit.ly/bQjFsT via @addthis

    June 30, 2010 @ 04:25PM

  42. @chokotv

    :: Les canadiens uniques et distincts ds l\'utilisation du web selon Fleishman-Hillard #influencenumeriq http://tinyurl.com/2el4fc8 #cnw ::

    June 30, 2010 @ 02:01PM

  43. @nview

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 02, 2010 @ 09:38PM

  44. @JacHaarsma

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 05, 2010 @ 08:27PM

  45. @imcijaye

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 04, 2010 @ 06:20PM

  46. @JanicePD

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 07, 2010 @ 02:35PM

  47. @jeanfdeschenes

    How Canadians Experience the Internet: Fleishman-Hillard Study #digitalinfluence http://tinyurl.com/29gc8fe #cnw

    July 12, 2010 @ 04:59PM

  48. @markblevis

    I\'ll be a guest of Tom Young talking about #digitalinfluence on @News889 this afternoon. http://ow.ly/2ad7n

    July 12, 2010 @ 02:58PM

  49. @LizOstroff

    @scottryanusher Check out these reports: http://bit.ly/9z2wlF http://bit.ly/dnj3kZ http://bit.ly/bYXRbM

    August 11, 2010 @ 05:11PM

  1. Neil Gorman

    This video reminds me of The Cluetrain Manifesto. it is kind of amazing to me that a book which was first published 10 years ago remains so relevant. \n\nThanks for sharing this Mark.\n\n-N

    July 31, 2010 @ 09:57PM

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