Toronto, Ont., June 10, 2009 – d’Avicenna Inc. launched today its new line of sulfate-free certified organic hair care and body care products. www.eaurganic.com

“Families are becoming more budget conscious these days, but not everyone is willing to use potentially harmful chemical products in order to save some money,” says Shahin Kalantari, d’Avicenna’s President and the developer of the line. “With this sulfate-free line I wanted to offer a high quality certified organic alternative to families that want pure, safe and effective products without putting a dent in their budget during these uncertain economic times.”

The line offers two shampoos, conditioner, shower gel, liquid soap and body lotion that are:

• Free from sulfates, parabens, fragrance, SLS, 1,4-Dioxane, silicones, petroleum-based or other artificial ingredients
• Certified organic by Certech Registration under one of the world’s strictest standards for cosmetics
• Safe for the whole family including toddlers
• Sized right to last (500ml)
• Priced right not to put a dent in the family budget
• Vegan
• Not tested on animals
• Made in Canada

D’Avicenna Inc. is the maker of eaurganic, a full line of certified organic skincare products which also includes make-up remover, cleanser, toners, moisturizers and facial treatments. Visit www.eaurganic.com

About Certech Organic Certification

In order to be certified under IOS Cosmetics Standard, products must contain no less than 95% natural ingredients and at least 95% of the plant ingredients must be certified organic. Also, the products cannot contain any silicones, parabens, synthetic colorants, perfumes, petroleum-based and ethoxylated ingredients, or GMOs. The production process and facilities must meet strict quality operation system regulations (GMP, ISO.) For more information visit www.certechregistration.com