TORONTO , January 21, 2010 – Dashboard is beginning 2010 with a plethora of great news.

Dashboard is expanding its roster with the addition of several new clients including Atlantic Lottery Corporation and its PlaySphere brand, and via its relationship with Due North Communications, H&R Block and the 3M Filtrete Brand.

The Atlantic Lottery business has been an exciting challenge for Dashboard. The new ALC.ca site – set to launch in the next few weeks – is the culmination of many months of strategic and creative design work. The digital marketing agency is now focusing its efforts on PlaySphere, the online gaming portal for ALC. “Within the lottery and gaming category, ALC has been a leader with a long history of firsts in the online environment. They have an incredible vision of the next evolution for the category with their PlaySphere product, and that will be our next task... to completely design the consumer experience for PlaySphere's new online gaming platform”, says Brian Steinhauser, Director of Client Engagement for Dashboard.

In another recent win, Dashboard - working in collaboration with Due North Communications - was recently hired as H&R Block's Digital Social Media and Marketing Partner . Dashboard is providing ongoing digital strategy and creative services to H&R Block, including the recently launched HRBtaxtalk.ca. “The integration of social media in H&R Block's marketing efforts, has allowed us to bring to life the brands retail tax expertise to the online world. We have created a truly unique and relevant resource community for one of the busiest times of the year – tax time ”, says Aniesha Mohammed, Account Director at Dashboard . In addition, Dashboard created an email marketing campaign and online advertising .  

3M Filtrete goes 3D and Wins the FWA Site of the Day Award! In collaboration with Due North Communications, Dashboard recently launched a new digital marketing campaign for the 3M Filtrete brand at filtrete3d.com. “We wanted to bring the product to life and engage consumers so they really understood the harmful airborne particles floating around in their homes. What better way than 3D? The consumer travels down an air duct, and discovers the dust, dander, bacteria and more that live in our air – all in stereoscopic 3D”, says Steinhauser. “The campaign provides an interactive and fun exploration of the air you breathe and demonstrates the effectiveness of 3M's Filtrete Filters.”

In addition to Dashboard's recent new business wins, they have also been busy hiring. Catherine Baird recently joined Dashboard as Associate Creative Director becoming the new creative lead for the agency. Formerly Co-Creative Lead at Henderson Bas as well as having gained past experience at Draft FCB and ecentricarts inc, Catherine brings exceptional creative experience as well as a spirited personality into our creative department. It doesn't hurt that Catherine is very highly awarded and respected within the digital space, both in Canada and internationally. Her past experience includes Mercedes, Capital One, Joe Fresh, HBC, Virgin Mobile, eBay, Coke, and ING Direct to name a few of the brands Catherine has touched. “Deciding to join Dashboard was easy. Not only have I inherited an insanely talented creative group, but I've also found myself in the presence of a strong leadership team, who I can already tell will continue to inspire me in the years to come. Dashboard is smart, nimble and fun; exactly what a digital agency should be”, says Catherine.  

In other news, Dashboard has launched a new website, dashboard.ca. The new site is designed to provide depth of insight into the personality of the company and the expertise of its staff through the use of blogs, twitter feeds and Flickr. Barry Hillier, the founder of Dashboard adds, “Our industry has changed profoundly over the past 3 years and with all that we have accomplished in that time including the recent FWA win , the timing seemed appropriate to refresh our look and put more focus on the work and our community.”

About Dashboard:

Established in 2000, Dashboard (www.dashboard.ca) is a leading brand communications agency specializing in innovative digital marketing solutions. Based in Toronto , Ontario , the award winning agency designs and creates digital branded environments. Delivering practical and fresh solutions to leverage digital channels for growth, Dashboard's mission is to: Think strategically. Act creatively. Be ingenious.