#ignorethedoor digital marketing program launch led by The Consumers' Waterheater Income Fund
Door to door sales controversy grows
August 27, 2010 @ 09:00AM
Toronto, Ontario - A significant number of stories about consumers being misled by the tactics of some door to door sales people has inspired The Consumers’ Waterheater Income Fund to launch a new online campaign called “Ignore the Door”. (Follow the #ignorethedoor conversation on Twitter)
The social media campaign is specifically aimed at raising awareness among consumers who could easily be misled and are more vulnerable at the door – recent immigrants for whom English is a second language, seniors who may be intimidated by aggressive behaviour and others who might simply not understand the facts about such an essential home service.
The Ignore the Door campaign features provocative videos of frustrating situations we’ve all experienced before: relaxing at home when the doorbell suddenly rings unexpectedly and whatever you’re doing is interrupted – waking your sleeping baby, setting your dog off on a barking rampage or just interrupting that moment of silence you’ve been waiting for all day.
A significant number of Ontarians are being impacted by the intrusion of door to door salespeople knocking on their doors. In fact, the recent report Staying in Hot Water: Consumers Need Better Information produced by economist Will Dunning, shows 60 per cent of Ontarian respondents who signed a contract from a door to door salesperson feel that they did not fully understand the terms of the contract that they signed.
The Ignore the Door campaign is designed to spark an online social recognition among friends and family of “yes, that’s happened to me too,” while at the same time educating consumers about how best to manage door to door sales people. Given that consumers tell us they’ve felt forced to sign contracts or purchase products they don’t want or need, Ignore the Door directs consumers toward helpful DOs and DON’Ts from experts.
Frustrated consumers are not alone. Ontarians are encouraged to share their experiences by telling their story of why ignoring the door is sometimes the best option.
Ah, the tales we can tell. Read door to door stories and share yours on our Facebook page at www.facebook.com/ignorethedoor. Join us today.
Boilerplate
About The Consumers’ Waterheater Income Fund
The Fund owns a portfolio of approximately 1.3 million installed water heaters and other assets, rented primarily to residential customers in Ontario. The Fund also owns Stratacon Inc., a leading “smart” sub-metering company, with metering contracts for condominium and apartment suites in Alberta, Ontario and elsewhere in Canada.
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@dbradfield
RT @CNWGroupSMR: #ignorethedoor marketing program launch led by The Consumers\' Waterheater Income Fund [client] http://ht.ly/2vNJn
August 27, 2010 @ 04:00PM
@souksav
RT @markblevis: RT @billatfleishman: #ignorethedoor and obnoxious interruptions, funny videos from CWIF #client http://tinyurl.com/2g6fdtl #cnw
August 27, 2010 @ 02:39PM
@markblevis
RT @billatfleishman: #ignorethedoor and obnoxious interruptions, funny videos from CWIF #client http://tinyurl.com/2g6fdtl #cnw
August 27, 2010 @ 02:24PM
@billatfleishman
#ignorethedoor and obnoxious interruptions, funny videos fm The Consumers\' Waterheater Income #client http://tinyurl.com/2g6fdtl #cnw
August 27, 2010 @ 02:21PM
@LaurenBondar
#ignorethedoor digital marketing program launch led by The Consumers\\\' Waterheater Income Fund http://t.co/qlHiWrm
August 27, 2010 @ 01:23PM
@CNWGroupSMR
#ignorethedoor digital marketing program launch led by The Consumers\' Waterheater Income Fund http://goo.gl/fb/4H6A2
August 27, 2010 @ 01:05PM
@canadatechnews
#ignorethedoor digital marketing program launch led by The Consumers\' Waterheater Income Fund http://eqent.me/dlBe6c
August 28, 2010 @ 01:34PM
@lauraannc
#ignorethedoor digital marketing program launch led by The Consumers\' Waterheater Income http://tinyurl.com/2g6fdtl Cool #client initiative
August 30, 2010 @ 03:31PM
@dbradfield
RT @CNWGroupSMR: #ignorethedoor marketing program launch led by The Consumers\' Waterheater Income Fund [client] http://ht.ly/2vNJn
August 27, 2010 @ 04:00PM
@souksav
RT @markblevis: RT @billatfleishman: #ignorethedoor and obnoxious interruptions, funny videos from CWIF #client http://tinyurl.com/2g6fdtl #cnw
August 27, 2010 @ 02:39PM
@markblevis
RT @billatfleishman: #ignorethedoor and obnoxious interruptions, funny videos from CWIF #client http://tinyurl.com/2g6fdtl #cnw
August 27, 2010 @ 02:24PM
@billatfleishman
#ignorethedoor and obnoxious interruptions, funny videos fm The Consumers\' Waterheater Income #client http://tinyurl.com/2g6fdtl #cnw
August 27, 2010 @ 02:21PM
@LaurenBondar
#ignorethedoor digital marketing program launch led by The Consumers\\\' Waterheater Income Fund http://t.co/qlHiWrm
August 27, 2010 @ 01:23PM
@CNWGroupSMR
#ignorethedoor digital marketing program launch led by The Consumers\' Waterheater Income Fund http://goo.gl/fb/4H6A2
August 27, 2010 @ 01:05PM
@canadatechnews
#ignorethedoor digital marketing program launch led by The Consumers\' Waterheater Income Fund http://eqent.me/dlBe6c
August 28, 2010 @ 01:34PM
@lauraannc
#ignorethedoor digital marketing program launch led by The Consumers\' Waterheater Income http://tinyurl.com/2g6fdtl Cool #client initiative
August 30, 2010 @ 03:31PM