CNW Group

Contact Information

CNW

Communications Specialist
Amanda Laird
Tel: 416-863-5601
amanda.laird@newswire.ca
www.newswire.ca

Video

Why You Need a Video

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Carolyn McGill-Davidson announces the launch of CNW’s Video Services

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Nicole Guillot talks about the CNW Advantage

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Tim Griffin introduces the CNW Videojournalist

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CNW same-day Web Video created for Subaru Canada

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Point. Shoot. Edit. Click. CNW launches same-day web video service

Same-day turnaround makes it easy for CNW clients to enhance their news releases with video

May 27, 2010 @ 11:30AM

May 27 – TORONTO – CNW has added a nimble new web video service to its well-established multimedia production and distribution offering, becoming the first and only newswire to provide its clients with same-day web video for inclusion in social media releases. 

“Newsrooms are under enormous pressure to break news online and to support those stories with multimedia,” said Carolyn McGill-Davidson, CNW President and Chief Executive Officer. “To address this need, CNW developed its Social Media Release as a way to package news release text and related multimedia assets and deliver it to online audiences.  In doing so, we saw the need for a quick and affordable solution for made-for-web style videos.”

Web video is any video prepared in a format that is easy to view and share online. This ease of use is what makes it possible for videos to go “viral” on the web.

From Shoot to Share in two hours
CNW’s Same-Day Web Video service is perfect for breaking news, outdoor events and pre-lit venues.  But why pay a full crew for a half day when you only need a 30-second clip?

“We asked ourselves the same thing,” said Tim Griffin, Director Multimedia for CNW. “Then we developed our same-day web video solution by stripping down to the highest quality essentials.”

Those essentials included one professional videojournalist, one HD camera and one portable edit suite. Quick to set up and quick to shoot, CNW’s videojournalist will expertly edit and post the finished video on the web – without ever leaving location.  Only CNW can create web video as quickly and only CNW can distribute it as broadly.

Distribution using CNW’s popular Social Media Release is included with every web video production.  A social media release is an online solution that packages news release text and photo and video files in an easy-to-share format, along with optional social media tools such as comments. CNW distributes every social media release using its dedicated newswire, RSS and Twitter feeds.  In addition, all CNW Social Media Releases are hosted at smr.newswire.ca and all included web videos are individually posted to video sharing sites, including YouTube, Dailymotion and Vimeo. 

Each CNW Social Media Release is followed up with an analytics report describing how many times the page was viewed and how often multimedia files were downloaded.  CNW’s MediaVantage platform can then capture online mentions and news coverage generated by the announcement. 

Know your audience’s audience
Multimedia has become one of the most important assets in media, communications and public relations today. A recent PR Week survey on the current media landscape demonstrated the growing importance of video and multimedia in newsrooms; a sentiment echoed by journalists and industry experts on the cutting edge of news innovation at CNW’s spring Breakfast with the Media series. 

“Journalists are not looking for just a print press release now. They’re going to be asked by their editors for multimedia – whether there is a photo, or a video and what is the potential for social media. You need to think about this when putting out a package for reporters,” said Scott Anderson, Editor-in-Chief, Canwest News Services, at CNW’s Breakfast with the Media event in Toronto last April. 

Video adds clarity to any story, whether in demonstrating how a product is used or describing a company’s latest financial results.  The recent PR Week media survey revealed that 34% of journalists used supplied multimedia to better understand the story and another 19% said their organization regularly uses supplied multimedia to enhance the online version of the story.

About CNW Video Services
CNW’s web video service is delivered by an in-house team of award-winning video journalists and video producers. Breaking from industry norms, the CNW videojournalist is available for hire by the hour.

The CNW Video Services team also excels at corporate video and has built its excellent reputation with PR professionals upon its broadcast quality TV b-roll development and distribution work. CNW produces more video b-roll than any other company in Canada and offers Canada’s only video download service, Video-On-Demand, for registered members of the media.

Quotes

“Newsrooms are under enormous pressure to break news online and to support those stories with multimedia... To address this need, CNW developed its Social Media Release as a way to package news release text and related multimedia assets and deliver it to online audiences. In doing so, we saw the need for a quick and affordable solution for made-for-web style videos.”

Carolyn McGill-Davidson, CNW President and Chief Executive Officer

“We asked ourselves the same thing... Then we developed our same-day web video solution by stripping down to the highest quality essentials.”

Tim Griffin, Director Multimedia for CNW

“Journalists are not looking for just a print press release now. They’re going to be asked by their editors for multimedia – whether there is a photo, or a video and what is the potential for social media. You need to think about this when putting out a package for reporters,”

Scott Anderson, Editor-in-Chief, Canwest News Services, at CNW’s Breakfast with the Media event in Toronto last April

Boilerplate

About CNW
CNW (Canada Newswire), connects organizations to relevant news and information consumers across the country and around the world. CNW is committed to providing integrated, intelligent communications and disclosure services that help clients work more efficiently and meet their objectives. In addition to newswire distribution, CNW offers webcast, video, photography, social media releases, translation, regulatory filing services and MediaVantage, a web-based solution offering real-time media monitoring, communications workflow solutions and campaign measurement capability.

Web video is another way that CNW is reinventing the newswire by giving clients the power to streamline their workload and combat a communications cycle that no longer has a clear beginning or end. With CNW’s integrated communication services clients can create, collaborate, distribute, engage, monitor and analyze, allowing them to work more efficiently and meet their objectives.

Established in 1960, CNW is celebrating its 50th year as an industry leader.  www.newswire.ca


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Comments


  1. @StefanBurden

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 06:11PM

  2. @rlcom

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    May 27, 2010 @ 05:44PM

  3. @Blazina

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    May 27, 2010 @ 04:13PM

  4. @SocialDave

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    May 27, 2010 @ 04:02PM

  5. @communicable

    RT @tamera: RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw #discl

    May 27, 2010 @ 03:58PM

  6. @vincentwhite

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 27, 2010 @ 03:51PM

  7. @lauriesmith

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:50PM

  8. @LucianL

    RT @BiancaFreedman: Newsrooms want video, clients want video. @CNWGroup launches same-day web video service: http://bit.ly/9YzHXc (via ...

    May 27, 2010 @ 03:49PM

  9. @BiancaFreedman

    Newsrooms want video, clients want video. @CNWGroup launches same-day web video service: http://bit.ly/9YzHXc (via @tamera )

    May 27, 2010 @ 03:47PM

  10. @tamera

    RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw #discl

    May 27, 2010 @ 03:45PM

  11. @UmaChandran

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:45PM

  12. @jocakern

    RT @amandalaird: RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:33PM

  13. @TousNadine

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:33PM

  14. @amandalaird

    RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:32PM

  15. @CNWGroup

    Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:32PM

  16. @rlcom

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 05:27PM

  17. @GroupeCNWmedias

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même: Le 27 mai – TORONTO – CNW a ajouté u... http://bit.ly/ctlVh7

    May 27, 2010 @ 04:11PM

  18. @vincentwhite

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 03:51PM

  19. @LDN_Tabernacle

    RT @TousNadine: C\'est nous ca! Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 03:44PM

  20. @MBDesrosiers

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 03:31PM

  21. @pfromthev

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg

    May 28, 2010 @ 08:44PM

  22. @pcwsmith

    One way to solve your video production woes - contract it out: CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 28, 2010 @ 08:30PM

  23. @MatKennedy

    CNW launches same-day web video service: http://smr.newswire.ca/en/cnw/point-shoot-edit-click-cnw-launches-same-day-web

    May 28, 2010 @ 02:45PM

  24. @KarineLaDouce

    Exciting news! CNW launches same-day web video service: http://smr.newswire.ca/en/cnw/point-shoot-edit-click-cnw-launches-same-day-web

    May 28, 2010 @ 02:13PM

  25. @picturejuan

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 28, 2010 @ 09:47AM

  26. @MBDesrosiers

    RT @gillesQc: Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    June 07, 2010 @ 07:37PM

  27. @gillesQc

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    June 07, 2010 @ 07:28PM

  28. @j_gandy

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    July 15, 2010 @ 07:02PM

  1. @StefanBurden

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 06:11PM

  2. @rlcom

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 27, 2010 @ 05:44PM

  3. @Blazina

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 27, 2010 @ 04:13PM

  4. @SocialDave

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 27, 2010 @ 04:02PM

  5. @communicable

    RT @tamera: RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw #discl

    May 27, 2010 @ 03:58PM

  6. @vincentwhite

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 27, 2010 @ 03:51PM

  7. @lauriesmith

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:50PM

  8. @LucianL

    RT @BiancaFreedman: Newsrooms want video, clients want video. @CNWGroup launches same-day web video service: http://bit.ly/9YzHXc (via ...

    May 27, 2010 @ 03:49PM

  9. @BiancaFreedman

    Newsrooms want video, clients want video. @CNWGroup launches same-day web video service: http://bit.ly/9YzHXc (via @tamera )

    May 27, 2010 @ 03:47PM

  10. @tamera

    RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw #discl

    May 27, 2010 @ 03:45PM

  11. @UmaChandran

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:45PM

  12. @jocakern

    RT @amandalaird: RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:33PM

  13. @TousNadine

    RT @CNWGroup: Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:33PM

  14. @amandalaird

    RT @CNWGroup Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:32PM

  15. @CNWGroup

    Newsrooms want video, clients want video. CNW launches same-day web video service: http://bit.ly/9YzHXc #cnw

    May 27, 2010 @ 03:32PM

  16. @rlcom

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 05:27PM

  17. @GroupeCNWmedias

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même: Le 27 mai – TORONTO – CNW a ajouté u... http://bit.ly/ctlVh7

    May 27, 2010 @ 04:11PM

  18. @vincentwhite

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 03:51PM

  19. @LDN_Tabernacle

    RT @TousNadine: C\'est nous ca! Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 03:44PM

  20. @MBDesrosiers

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    May 27, 2010 @ 03:31PM

  21. @pfromthev

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg

    May 28, 2010 @ 08:44PM

  22. @pcwsmith

    One way to solve your video production woes - contract it out: CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 28, 2010 @ 08:30PM

  23. @MatKennedy

    CNW launches same-day web video service: http://smr.newswire.ca/en/cnw/point-shoot-edit-click-cnw-launches-same-day-web

    May 28, 2010 @ 02:45PM

  24. @KarineLaDouce

    Exciting news! CNW launches same-day web video service: http://smr.newswire.ca/en/cnw/point-shoot-edit-click-cnw-launches-same-day-web

    May 28, 2010 @ 02:13PM

  25. @picturejuan

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    May 28, 2010 @ 09:47AM

  26. @MBDesrosiers

    RT @gillesQc: Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    June 07, 2010 @ 07:37PM

  27. @gillesQc

    Cadrer. Tourner. Monter. Cliquer. CNW lance le service Vidéo Web – jour même http://tinyurl.com/35tbdzp #cnw

    June 07, 2010 @ 07:28PM

  28. @j_gandy

    Point. Shoot. Edit. Click. CNW launches same-day web video service http://tinyurl.com/3x6p2kg #cnw

    July 15, 2010 @ 07:02PM

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