Newswire re-invented: CNW launches ground-breaking new service
Public relations professionals can finally combat the chaos of a 24-hour, online news environment with ground-breaking, all-in-one service from Canada’s industry leader.
April 29, 2010 @ 12:00PM
April 29 / TORONTO / CNW Group (CNW) turned the newswire industry on its head today and set a new standard in communications management that is unmatched anywhere in North America.
For the first time, the communications challenges of targeting, distributing, monitoring and measuring have been integrated into a single service that redefines the “distribution only” business model traditionally followed by commercial newswires.
The new service comes as a result of CNW’s acquisition of dna13, a leading edge, Ottawa-based high tech company whose unique software allows public relations practitioners to manage, monitor and measure the success of their communications campaigns.
“The integration of dna13 into CNW completely changes the basic concept of a newswire,” said CNW CEO Carolyn McGill-Davidson. “We’re evolving our business to provide an online communications service unlike any other in the market and dna13 is an exciting acquisition that advances that strategy.”
The dna13 platform, marketed by CNW as MediaVantage, is a strategic fit with CNW’s core business; a Canadian newswire service that distributes client-generated news release content simultaneously into newsrooms across the country and around the world.
“CNW and dna13 have worked collaboratively to market and develop the software for the past five years and in that time, the web evolved, media evolved and the challenges faced by today’s communicators intensified. Put together, CNW is first to offer a fully integrated communication solution that responds to the needs of today’s communicators with a set of tools that manage the complete end-to-end (and around again) communications process,” said McGill-Davidson.
Ten tasks CNW clients can perform within one secure, online environment:
- Identify issues and monitor emerging trends
- Create campaign content collaboratively with team members
- Upload a news release and related multimedia assets to the CNW news centre
- Identify distribution lists and arrange news release dissemination details
- Log media calls and store email strings relevant to the campaign
- Monitor media coverage and reaction among social media and consumers in real-time
- Create reports summarizing efforts and results of communications campaigns
- Prepare branded clipbooks and distribute them to your management team
- Determine next steps based on intelligent feedback
- Maintain a database of knowledge gained from previous campaigns
“The acquisition is good news for CNW and dna13 clients on both sides of the border. CNW and dna13 are aligned in their plans for the product. Using an agile approach to development, the dna13 team plans to continually enhance the offering while working with CNW developers to integrate it more tightly with CNW’s existing services,” said Kevin O’Neil, President of dna13.
Hundreds of public relations professionals are already using the software platform to keep on top of their issues, including communication teams within major Canadian banks, Canadian and US federal government departments, and top tier North American consumer brands.
The software has also been marketed separately in the USA under the brand name dna13. Existing dna13 clients in the US will continue to interact directly with dna13 and will receive the same level of high quality service and support to which they are accustomed.
The role of the communicator is more challenging than ever
Media professionals speaking at CNW’s recent Breakfast with the Media series repeated a similar message at events all across the country: News breaks online 24 hours a day. As a result, journalists and public relations professionals both are dealing with an intensified workload.
“The public relations business is even more important now. Reporting is more of a process, in that the story is going to continue to evolve, and PR people need to stay involved,” said Mathew Ingram, GigaOm. “Be aware that the story never ends.”
“Journalists are not looking for just a print press release now. They’re going to be asked by their editors for multimedia – whether there is a photo, or a video and what is the potential for social media. You need to think about this when putting out a package for reporters,” said Scott Anderson, Editior-in-Chief, Canwest. “You can’t relax. The deadline is now -- and now -- and now. It is a constantly evolving story.”
“We’re in an always-on world right now. We live in this era of compressed news cycles,” said Kirk LaPointe, Managing Editor, Vancouver Sun. “As the day goes on, as we post breaking news to our website and update it and package it and put it in such a way that it can be found, and then we try to rework it for the print edition. A few years ago the website was basically a digital facsimile of that morning’s newspaper. And now the newspaper is the final edition of the website.”
“Not only do we now have several channels to communicate with our readers, but also to communicate with the newsroom,” said Roland-Yves Carignan, Information Director, Le Devoir. “There is not only one channel that must be controlled within the newsroom, but several because there are numerous people involved in the process where before essentially there was only one. It was the journalist.”
Today’s public relations professional manages a constant and unpredictable communications demand. CNW is giving its clients the power to streamline their workload and combat a communications cycle that has no longer has a clear beginning or end.
Quotes
“This acquisition reinvents the newswire and we’re terribly excited about it. It’s of benefit to our clients because we’re taking dna13’s technology platform, which is best-in-class, and marrying it with CNW’s suite of offerings. For the first time we’ll be providing an end-to-end solution that will really allow communicators to manage every facet of the communications process. Everything from creating content; targeting your message; distributing your news and information; understanding how that information is being received by your audience to further refining your message and developing metrics. That will all be available to CNW clients in one, single platform.”
Boilerplate
About CNW Group
CNW is Canada’s newswire company, connecting organizations to relevant news and information consumers across the country and around the world. CNW is committed to providing integrated, intelligent communications and disclosure services that help clients work more efficiently and meet their objectives. In addition to newswire distribution, CNW offers webcast, video, photography, social media releases, translation, regulatory filing services and MediaVantage, a web-based solution offering real-time media monitoring, communications workflow solutions and campaign measurement capability. Established in 1960, CNW is celebrating its 50th year as an industry leader. www.newswire.ca
About dna13
dna13 is a leading Software-as-a-Service (SaaS) provider for public relations and marketing communications professionals around the globe. As the premier web-based application for media intelligence and PR management, the dna13 solution provides real-time access to TV, print, online and social media content, providing communicators the insight they need to plan marketing strategies, securely align corporate teams, synchronize the delivery of corporate messages, and engage with key stakeholders. dna13 is a wholly owned subsidiary of CNW Group. www.dna13.com
Technorati tags:
del.icio.us tags:
Dave
Sounds great! How much does it cost? Will there be a discount for non-profits?
April 29, 2010 @ 12:43PM
Gil Katz
Congrats!
April 30, 2010 @ 11:11AM
Amanda Laird
@Dave - if you are interested in pricing and other information about MV, please contact info (at) newswire.ca.
April 30, 2010 @ 11:37AM
@patryan47
CNW wants to solidify its social media offering, buys its vendor - http://bit.ly/9yoHxN
May 04, 2010 @ 04:17PM
@CNWGroup
RT @jk_4t7: got this mornings newsletter from @CNWGroup, looks interesting http://bit.ly/aCHs9R
April 30, 2010 @ 03:17PM
@sylc
RT @lauriesmith: CNW acquires - and welcomes - dna13. Rocket fuel for our development plans! http://bit.ly/dD4kej
April 30, 2010 @ 02:51PM
@palalonde
CNW Group acquires dna13 and launches new service http://ow.ly/1FbpX
April 30, 2010 @ 02:35PM
@Blazina
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 02:04PM
@elisasch
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 01:46PM
@gibbslamey
This is cool! RT @robwiebe: Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #w2p #ccobcc
April 30, 2010 @ 01:58AM
@robwiebe
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 01:31AM
@rogerclowater
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 12:35AM
@Vanessa_3
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 09:52PM
@sthornton
RT @pwtoday: dna13 sold to CNW Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 07:11PM
@Kenniemedard
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 06:59PM
@vincentwhite
Looking forward to working with you @aobrien!! http://bit.ly/aMAgkN (via @CNWGroup @dna13)
April 29, 2010 @ 06:56PM
@aobrien
RT @michaelocc: About effin time - The Newswire Reinvented: http://bit.ly/aMAgkN Congrats to old friends @CNWGroup on a VERY smart move.
April 29, 2010 @ 06:49PM
@GibmanMtl
RT @amandalaird: RT @CNWGroup CNW acquires MediaVantage software partner @dna13. Rocket fuel for our strategic plan! http://ow.ly/1EJZR ...
April 29, 2010 @ 06:41PM
@shaw_tim
#cnw has purchased @dna13. http://tinyurl.com/25renz7 I think it\'s a good fit...
April 29, 2010 @ 06:29PM
@DaveHicks613
Big day for us! RT @CNWGroup CNW acquires MediaVantage software partner @dna13. Rocket fuel for our strategic plan http://ow.ly/1EJZR #cnw
April 29, 2010 @ 06:09PM
@kathrynboland
@dna13 Acquired by @CNW Group http://bit.ly/aMAgkN
April 29, 2010 @ 05:59PM
@MatKennedy
RT @CNWGroup: CNW acquires MediaVantage software partner @dna13. Rocket fuel for our strategic plan! http://ow.ly/1EJZR #cnw #acquisition
April 29, 2010 @ 05:54PM
@MarieMould
Tks RT @michaelocc: About effin time - The Newswire Reinvented: http://bit.ly/aMAgkN Congrats to old friends @CNWGroup on a VERY smart move.
April 29, 2010 @ 05:52PM
@michaelocc
About effin time - The Newswire Reinvented: http://bit.ly/aMAgkN Congrats to old friends @CNWGroup on a VERY smart move.
April 29, 2010 @ 05:46PM
@rlcom
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 05:13PM
@CarolynDavidson
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 05:10PM
@mariepleclerc
Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh
April 30, 2010 @ 05:56PM
@SocialDave
Pour ceux qui l\'aurait manqué hier: Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 30, 2010 @ 02:26PM
@GroupeCNWmedias
Révolution du fil de presse : CNW inaugure un nouveau service inédit: Le 29 avril / TORONTO / Groupe CNW (CNW) rév... http://bit.ly/bJJqPG
April 29, 2010 @ 05:22PM
@rlcom
Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 29, 2010 @ 05:13PM
@socialdave
RT @jamalhashim: Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 29, 2010 @ 04:34PM
@vincentwhite
Révolution du fil de presse : CNW inaugure un nouveau service inédit avec l\'acquisition de @dna13: http://bit.ly/cqM228
April 29, 2010 @ 04:15PM
@jamalhashim
Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 29, 2010 @ 04:10PM
@mwasser
hmm ... RT @cnwgroup via @johnsonwilliam Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
May 22, 2010 @ 01:01AM
@johnsonwilliam
Loved reading this newsrelease from @cnwgroup Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
May 22, 2010 @ 12:33AM
@j_gandy
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
July 20, 2010 @ 05:22PM
@patryan47
CNW wants to solidify its social media offering, buys its vendor - http://bit.ly/9yoHxN
May 04, 2010 @ 04:17PM
@CNWGroup
RT @jk_4t7: got this mornings newsletter from @CNWGroup, looks interesting http://bit.ly/aCHs9R
April 30, 2010 @ 03:17PM
@sylc
RT @lauriesmith: CNW acquires - and welcomes - dna13. Rocket fuel for our development plans! http://bit.ly/dD4kej
April 30, 2010 @ 02:51PM
@palalonde
CNW Group acquires dna13 and launches new service http://ow.ly/1FbpX
April 30, 2010 @ 02:35PM
@Blazina
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 02:04PM
@elisasch
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 01:46PM
@gibbslamey
This is cool! RT @robwiebe: Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #w2p #ccobcc
April 30, 2010 @ 01:58AM
@robwiebe
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 01:31AM
@rogerclowater
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 30, 2010 @ 12:35AM
@Vanessa_3
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 09:52PM
@sthornton
RT @pwtoday: dna13 sold to CNW Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 07:11PM
@Kenniemedard
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 06:59PM
@vincentwhite
Looking forward to working with you @aobrien!! http://bit.ly/aMAgkN (via @CNWGroup @dna13)
April 29, 2010 @ 06:56PM
@aobrien
RT @michaelocc: About effin time - The Newswire Reinvented: http://bit.ly/aMAgkN Congrats to old friends @CNWGroup on a VERY smart move.
April 29, 2010 @ 06:49PM
@GibmanMtl
RT @amandalaird: RT @CNWGroup CNW acquires MediaVantage software partner @dna13. Rocket fuel for our strategic plan! http://ow.ly/1EJZR ...
April 29, 2010 @ 06:41PM
@shaw_tim
#cnw has purchased @dna13. http://tinyurl.com/25renz7 I think it\'s a good fit...
April 29, 2010 @ 06:29PM
@DaveHicks613
Big day for us! RT @CNWGroup CNW acquires MediaVantage software partner @dna13. Rocket fuel for our strategic plan http://ow.ly/1EJZR #cnw
April 29, 2010 @ 06:09PM
@kathrynboland
@dna13 Acquired by @CNW Group http://bit.ly/aMAgkN
April 29, 2010 @ 05:59PM
@MatKennedy
RT @CNWGroup: CNW acquires MediaVantage software partner @dna13. Rocket fuel for our strategic plan! http://ow.ly/1EJZR #cnw #acquisition
April 29, 2010 @ 05:54PM
@MarieMould
Tks RT @michaelocc: About effin time - The Newswire Reinvented: http://bit.ly/aMAgkN Congrats to old friends @CNWGroup on a VERY smart move.
April 29, 2010 @ 05:52PM
@michaelocc
About effin time - The Newswire Reinvented: http://bit.ly/aMAgkN Congrats to old friends @CNWGroup on a VERY smart move.
April 29, 2010 @ 05:46PM
@rlcom
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 05:13PM
@CarolynDavidson
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
April 29, 2010 @ 05:10PM
@mariepleclerc
Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh
April 30, 2010 @ 05:56PM
@SocialDave
Pour ceux qui l\'aurait manqué hier: Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 30, 2010 @ 02:26PM
@GroupeCNWmedias
Révolution du fil de presse : CNW inaugure un nouveau service inédit: Le 29 avril / TORONTO / Groupe CNW (CNW) rév... http://bit.ly/bJJqPG
April 29, 2010 @ 05:22PM
@rlcom
Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 29, 2010 @ 05:13PM
@socialdave
RT @jamalhashim: Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 29, 2010 @ 04:34PM
@vincentwhite
Révolution du fil de presse : CNW inaugure un nouveau service inédit avec l\'acquisition de @dna13: http://bit.ly/cqM228
April 29, 2010 @ 04:15PM
@jamalhashim
Révolution du fil de presse : CNW inaugure un nouveau service inédit http://tinyurl.com/27sl8dh #cnw
April 29, 2010 @ 04:10PM
@mwasser
hmm ... RT @cnwgroup via @johnsonwilliam Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
May 22, 2010 @ 01:01AM
@johnsonwilliam
Loved reading this newsrelease from @cnwgroup Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
May 22, 2010 @ 12:33AM
@j_gandy
Newswire re-invented: CNW launches ground-breaking new service http://tinyurl.com/25renz7 #cnw
July 20, 2010 @ 05:22PM