Multimedia: A MUST for PR
Media panelists push importance of photos and video for today’s online environment
April 21, 2011 @ 01:15PM
Toronto - More than 300 public relations, communications and media professionals packed CNW’s Breakfast with the Media in Toronto on Friday, April 15 to hear Chris Hogg, CEO, Digital Journal; Anjali Kapoor, Managing Editor, Digital at The Globe and Mail; and, Sarah Millar, Web Editor, The Toronto Star, discuss how news and communications have evolved.
Each panelist provided a unique perspective on the changing media landscape and the role of public relations, but one thing was clear: when it comes to delivering your news with impact, multimedia is no longer a nice-to-have but a must.
“If you took photos and video out of how you consume media, it wouldn’t be the same experience,” said Chris Hogg. “Multimedia is hugely important, whether you’re in the editorial department or on the business side. Having multimedia and having multiple forms of content helps execute multiple goals as a news organization.”
In particular, journalists and editors are looking for photos for use in print and on the web.
“I’m always looking for art to go with stories,” said Sarah Millar. “A selection of photos is key because every website is different. Ask me how many I’d like and we can go from there.”
The event, moderated by CNW president Carolyn McGill, was part of CNW’s award-winning Breakfast with the Media series.
“CNW began hosting Breakfast with the Media events 21 years ago to give PR professionals insight into the day of a working journalist,” says Carolyn McGill, president, CNW Group. “CNW is in a unique position to connect communicators and the media so both can overcome the challenges of working in today’s digital environment.”
Full video coverage of the event is available for viewing here.
Read CNW’s blog, Beyond the Wire, to keep up to date with CNW’s upcoming events.
Quotes
“If you took photos and video out of how you consume media, it wouldn’t be the same experience. Multimedia is hugely important, whether you’re in the editorial department or on the business side. Having multimedia and having multiple forms of content helps execute multiple goals as a news organization.”
“I’m always looking for art to go with stories. A selection of photos is key because every website is different. Ask me how many I’d like and we can go from there.”
“CNW began hosting Breakfast with the Media events 21 years ago to give PR professionals insight into the day of a working journalist. CNW is in a unique position to connect communicators and the media so both can overcome the challenges of working in today’s digital environment.”
Boilerplate
About CNW Group
CNW connects organizations to relevant news audiences through integrated, intelligent communications and disclosure services. CNW offers newswire distribution, social media releases, webcast, video, photography, translation, regulatory filing services and MediaVantage, a web-based media monitoring application, communications and workflow solution. CNW has been an industry leader since 1960. www.newswire.ca | blog.newswire.ca.
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@PRmediagirl
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 22, 2011 @ 01:47AM
@dibegin
How news and communications have evolved.\nMultimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw #CPRS
April 21, 2011 @ 07:40PM
@DavidJHicks
Common theme from #CNW breakfast: RT @amandalaird Multimedia: A MUST for PR http://tinyurl.com/42oes2x
April 21, 2011 @ 06:47PM
@wchantha
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:55PM
@LudgerCherestal
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:47PM
@MediaVantage
Multimedia: A MUST for PR http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:39PM
@CNWGroupSMR
Multimedia: A MUST for PR http://goo.gl/fb/dz8lB
April 21, 2011 @ 05:38PM
@lauriesmith
Awesome video coverage of last week\'s CNW Breakfast with the Media event - Multimedia: A MUST for PR http://t.co/lnCmund
April 21, 2011 @ 05:36PM
@MarieMould
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:31PM
@saunoris
This was a great event, thanks! @amandalaird Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 21, 2011 @ 05:28PM
@UmaChandran
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ
April 21, 2011 @ 05:25PM
@amandalaird
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 21, 2011 @ 05:24PM
@CNWGroup
Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:24PM
@tressalynne
Multimedia: A MUST for #PR -by @CNWgroup http://bit.ly/i4sVnb #PRtips #MediaRelations #pr20
April 22, 2011 @ 01:29PM
@ChrisRewards
Multimedia: A MUST for PR \"Full video coverage of the event is available for viewing here.\" http://tinyurl.com/42oes2x
April 22, 2011 @ 09:23AM
@ChandraMcdonald
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 25, 2011 @ 06:06PM
@teens4acause
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 25, 2011 @ 02:44AM
@ShannaM7_PR
Multimedia: A MUST for #PR - http://bit.ly/i4sVnb #PRtips #MediaRelations #pr20
April 26, 2011 @ 06:21PM
@michandwalker
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 04:53PM
@chriscnw
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April 26, 2011 @ 02:53PM
@chriscnw
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw\n\nhaha test1
April 26, 2011 @ 02:52PM
@rlcom
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 02:18PM
@vincentdemers
Get those Social Media Releases ready but first watch the video for great tips! Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 02:01PM
@vincentdemers
Get those Social Media Releases ready but watch the video for great tips first! Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 01:59PM
@PRmediagirl
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 22, 2011 @ 01:47AM
@dibegin
How news and communications have evolved.\nMultimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw #CPRS
April 21, 2011 @ 07:40PM
@DavidJHicks
Common theme from #CNW breakfast: RT @amandalaird Multimedia: A MUST for PR http://tinyurl.com/42oes2x
April 21, 2011 @ 06:47PM
@wchantha
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:55PM
@LudgerCherestal
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:47PM
@MediaVantage
Multimedia: A MUST for PR http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:39PM
@CNWGroupSMR
Multimedia: A MUST for PR http://goo.gl/fb/dz8lB
April 21, 2011 @ 05:38PM
@lauriesmith
Awesome video coverage of last week\'s CNW Breakfast with the Media event - Multimedia: A MUST for PR http://t.co/lnCmund
April 21, 2011 @ 05:36PM
@MarieMould
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:31PM
@saunoris
This was a great event, thanks! @amandalaird Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 21, 2011 @ 05:28PM
@UmaChandran
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ
April 21, 2011 @ 05:25PM
@amandalaird
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 21, 2011 @ 05:24PM
@CNWGroup
Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 21, 2011 @ 05:24PM
@tressalynne
Multimedia: A MUST for #PR -by @CNWgroup http://bit.ly/i4sVnb #PRtips #MediaRelations #pr20
April 22, 2011 @ 01:29PM
@ChrisRewards
Multimedia: A MUST for PR \"Full video coverage of the event is available for viewing here.\" http://tinyurl.com/42oes2x
April 22, 2011 @ 09:23AM
@ChandraMcdonald
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 25, 2011 @ 06:06PM
@teens4acause
RT @CNWGroup: Multimedia: A MUST for PR. Check out the video from our Breakfast with @chrishogg @akappy @sarah_millar! http://bit.ly/eGTyDJ #cnw
April 25, 2011 @ 02:44AM
@ShannaM7_PR
Multimedia: A MUST for #PR - http://bit.ly/i4sVnb #PRtips #MediaRelations #pr20
April 26, 2011 @ 06:21PM
@michandwalker
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 04:53PM
@chriscnw
Multimedia: A MUST for PR http://t.co/JE5Pnlf via @AddThis\n\nhaha test2
April 26, 2011 @ 02:53PM
@chriscnw
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw\n\nhaha test1
April 26, 2011 @ 02:52PM
@rlcom
Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 02:18PM
@vincentdemers
Get those Social Media Releases ready but first watch the video for great tips! Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 02:01PM
@vincentdemers
Get those Social Media Releases ready but watch the video for great tips first! Multimedia: A MUST for PR http://tinyurl.com/42oes2x #cnw
April 26, 2011 @ 01:59PM