CNW-issued news releases added to featured content on Captivate Network
January 18, 2010 @ 09:00AM
News releases and photos distributed across CNW's newswire will now be added as featured content on Captivate Network, a media network with 9,000-plus digital screens that reach millions of “spend ready consumers” across Canada and the United States every day.
Captivate Network editors will hand-select news releases and photos of local and national interest from the CNW newswire feed, editing the content to suit both the interest of Captivate viewers and the short format elevator display screens that feature Captivate news updates.
“This agreement offers a fantastic opportunity for our clients' news to gain additional exposure,” said Nicole Guillot , CNW's Vice President, Products Management and Operations. “It also reinforces the need for our clients to write clear, concise content and to include compelling photography alongside their news releases.”
Stories selected from CNW's newswire will be identified with a CNW logo. A link to the full news release will be available on the Captivate Network Web site, and of course, on the CNW Web site at www.newswire.ca.
“When it comes to newswires, you really can't beat CNW,” said Deanna Murray, Captivate Network's director of programming. “Their clients' content lines up with Captivate Network's audience beautifully, and we're very excited to have them on board as a provider. It was the proverbial ‘no-brainer.'”
Business professionals value the editorial on Captivate Network elevator screens; 97 percent watch the screens during an elevator trip and 47 percent consider Captivate their primary news source. Additional Captivate Network content includes news headlines from numerous reputable media outlets – such as Thomson Reuters and the Canadian Press – as well as weekend recreation ideas, stock quotes, movie releases and original content created by Captivate Network editors, including an audience favorite feature entitled ‘Word of the Day.'
Quotes
“When it comes to newswires, you really can’t beat CNW...Their clients’ content lines up with Captivate Network’s audience beautifully, and we’re very excited to have them on board as a provider. It was the proverbial ‘no-brainer.’”
“This agreement offers a fantastic opportunity for our clients’ news to gain additional exposure. It also reinforces the need for our clients to write clear, concise content and to include compelling photography alongside their news releases.”
Boilerplate
About CNW Group
CNW Group is Canada 's leading newswire and a global leader in news and information distribution services for professional communicators. Established in 1960, CNW is part of the International PR Newswire network, reaching news outlets in 135 countries worldwide. CNW Group provides electronic news distribution, targeting, monitoring, translation, MediaRoom, Webcast and disclosure services to corporate, government, associations, labour, not-for-profit and other customers worldwide. CNW Group helps Canadian and international organizations to connect with local and international audiences including the news media, the investment community and the general public. CNW Group is co-owned by two global leaders in news distribution: PR Newswire, based in New York City , USA and PA Group, based in London , UK . www.newswire.ca 1.877.CNW.7890
About Captivate Network
Captivate Network is the leading media solutions company in the out-of-home video advertising market. Through multiple touch points – on screen, on line and on site – Captivate enables advertisers to engage a highly desirable and targeted audience of millions of employed, “spend-ready” consumers at a time and place when they are most inclined to make business and personal buying decisions. Captivate was founded in 1997 and acquired by Gannett in 2004. The company is headquartered in Massachusetts , with offices throughout North America . For more information visit www.captivate.com.
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Bob Brehl
How do i find out if a release CNW carried for me today ran on Captivate and in the elevators?
Bob
January 27, 2010 @ 02:45PM
Doris
Is there a way to find out the estimated number of impressions and potential value?
February 01, 2010 @ 02:56PM
Amanda Laird
@Bob - currently there is no automated process available from Captivate to notify you that a release has been used. However, any CNW-issued release used on the Captivate network will appear as a "Top Headline" on www.captivate.ca.
@Doris - that is something you can speak with your CNW account rep about. They may be able to shed more insight into that.
February 03, 2010 @ 05:31PM
@kevinlui915
RT @parkernow @CNWGroup Next time you\'re in the elevator look up! CNW news is now featured on the Captivate Network http://bit.ly/8CaXk7
January 18, 2010 @ 02:52PM
@CNWGroupSMR
CNW-issued news releases added to featured content on Captivate Network http://bit.ly/7EJ9NM
January 18, 2010 @ 02:17PM
@amandalaird
RT @CNWGroup Next time you\'re in the elevator look up! CNW-issued news is now featured content on the Captivate Network http://bit.ly/8CaXk7
January 18, 2010 @ 02:11PM
@parkernow
RT @CNWGroup Next time you\'re in the elevator look up! CNW-issued news is now featured content on the Captivate Network http://bit.ly/8CaXk7
January 18, 2010 @ 02:10PM
@CNWGroup
Next time you\'re in the elevator, look up! CNW-issued news is now featured content on the Captivate Network: http://bit.ly/8CaXk7
January 18, 2010 @ 02:09PM
@rlcom
Des communiqués diffusés par CNW ajoutés au contenu-vedette de Captivate Network: http://bit.ly/823wva via @addthis
January 22, 2010 @ 03:57PM
@GroupeCNWmedias
Des communiqués diffusés par CNW ajoutés au contenu-vedette de Captivate Network: &agr\nDes communiqués et des phot... http://bit.ly/5ub7fc
January 18, 2010 @ 02:44PM
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How I can know if a release for me today has been operating in CNW Captivate and elevators
October 14, 2011 @ 01:36AM
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How Can I know if a release for me today has-been operating in CNW Captivate and elevators
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October 21, 2011 @ 09:49AM
@kevinlui915
RT @parkernow @CNWGroup Next time you\'re in the elevator look up! CNW news is now featured on the Captivate Network http://bit.ly/8CaXk7
January 18, 2010 @ 02:52PM
@CNWGroupSMR
CNW-issued news releases added to featured content on Captivate Network http://bit.ly/7EJ9NM
January 18, 2010 @ 02:17PM
@amandalaird
RT @CNWGroup Next time you\'re in the elevator look up! CNW-issued news is now featured content on the Captivate Network http://bit.ly/8CaXk7
January 18, 2010 @ 02:11PM
@parkernow
RT @CNWGroup Next time you\'re in the elevator look up! CNW-issued news is now featured content on the Captivate Network http://bit.ly/8CaXk7
January 18, 2010 @ 02:10PM
@CNWGroup
Next time you\'re in the elevator, look up! CNW-issued news is now featured content on the Captivate Network: http://bit.ly/8CaXk7
January 18, 2010 @ 02:09PM
@rlcom
Des communiqués diffusés par CNW ajoutés au contenu-vedette de Captivate Network: http://bit.ly/823wva via @addthis
January 22, 2010 @ 03:57PM
@GroupeCNWmedias
Des communiqués diffusés par CNW ajoutés au contenu-vedette de Captivate Network: &agr\nDes communiqués et des phot... http://bit.ly/5ub7fc
January 18, 2010 @ 02:44PM