Moncton (NB) – LOTTO MAX, Canada’s first national lottery game in over 15 years, has certainly been successful in making an entrance that Atlantic Canadians will remember. We saw the first two major prizes go to winners hailing from New Brunswick , witnessed the game’s MAXimum Impact , experienced a LOTTO MAX-induced augmented reality and of course, watched as Atlantic Canadians from all four provinces were ‘Going to the MAX .’

And go to the MAX they did. For the first time in Atlantic Canada, all those 19+ were invited to try something that was never before seen in our four provinces - sphereing. And what did sphereing entail? It involved strapping participants into a giant LOTTO MAX bubble and allowing the good folks at Atlantic Lottery to roll them down a giant ramp. But what fun would it be if we weren’t able to capture and share those ‘MAX moments’ with the world? No fun at all, we say. That’s why we fitted each participant with a camera helmet and uploaded the videos to the ‘Going to the MAX’ website where they received votes for the best ‘MAX’ reaction.

In total, nearly 400 thrill seekers came out to show off their sphereing skills. But only one could reign victorious as the person who truly took it to the MAX. We’re excited to announce that Michael Thorne of Fredericton, New Brunswick is the grand prize winner of ‘Going to the MAX’ – taking home the top prize of $500 cash, plus a sweet Xbox 360 Elite and Guitar Hero World Tour!

“LOTTO MAX really takes it to the MAX, and we’ve had a great time showing Atlantic Canadians the many ways that they can up the fun and live their lives to the MAX,” said Michelle Carinci, President and CEO of Atlantic Lottery . “This new game gives our players all of the things they’ve been telling us they want: bigger jackpots and more millionaires.”

The spheres may have been put away, but the excitement is far from over. The LOTTO MAX jackpot has been growing each week – giving you more and more to dream about. Friday night’s LOTTO MAX jackpot is a whopping $50 million – with 10 additional $1 million MAXmillions prizes to be won. So if you weren’t living life to the MAX before, your inspiration may be right around the corner.