Now Broadcasting Live: Astral Media Hosts Largest One-Day Caring for Kids Radiothon Event
April 30, 2009 @ 06:45AM
Montréal, April 30, 2009
Fifty radio stations in 28 cities across Canada are broadcasting heartfelt stories of courage and compassion today, as part of the Astral Media National Day of Caring for Kids Radiothon.
The proceeds raised by millions of listeners from all regions of the country will benefit 20 children’s hospitals and health care facilities to affect positive change in the lives of children in need of medical care.
On-air talent from participating stations in eight provinces are live at partner hospitals and health care facilities throughout the day to provide access to those who directly benefit from these funds. Special guests, ranging from hospital staff, to child patients and their parents take to the airwaves to share their personal stories and show Canadians just how they can make a real difference by donating.
A media invitation was issued Wednesday listing all public events held today by radio stations across the country.
Canadians can make a donation now by visiting the website of any broadcasting radio station in their hometown or by clicking on one of the hyperlinks to the right.
In many cities, stations are working closely with Children’s Miracle Network – an international non-profit organization dedicated to saving and improving the lives of kids by raising funds for children’s hospitals and health foundations.
All day, the Astral Media radiothon’s microsite features a rolling total of dollars raised. National results will be announced on Monday, May 4th. Send us an e-mail to receive a personal notification.
A Flickr webpage will also feature pictures stamped with emotion added throughout the day from across the country.
Quotes
“From coast-to-coast, our stations and our employees are mobilizing communities to help sick children and hospitals get the care and the facilities they need. Nearly 500 of our employees have been working tirelessly for months to make this event a unique fundraising success. We challenge Canadians in all regions to tune in to their favourite radio station and give in order to help these hospitals purchase equipment and allocate resources to provide the best medical care to their littlest patients.”
“Every year, one in four children in Canada will visit a children's hospital. On the National Day of Caring for Kids, listeners across the country will get the opportunity to hear some of these extraordinary stories – and gain a better understanding as to why continued support of our children’s hospitals is so crucial to our communities.”
Boilerplate
Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media’s solid and dynamic presence in the country’s major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information, please visit www.astralmedia.com.
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Hugues Mousseau
I just thought I would give you a little update. As Eastern and Central Canada morning shows are just wrapping-up, West Coast Canadians are waking up and tuning in!
As at 10:18 AM ET, the new national total now sits at $1.16 million.
April 30, 2009 @ 10:36AM
Hugues Mousseau
Voici une mise à jour. Alors que les émissions matinales se terminent en Ontario, au Québec et dans les provinces maritimes, les canadiens de l'ouest de pays se lèvent et syntonisent leur station préférée!
À 10:18 AM HE, nous sommes à $1.16 million amassés pour l'ensemble du pays.
April 30, 2009 @ 10:44AM
Nancy Ceneviva
Here is an example of incredible generosity we are witnessing. Toronto’s Newstalk 1010 CFRB morning man Bill Carroll, in his Power Hour from 8 to 9 AM alone, was successful in attracting an AMAZING 525 new Miracle Club Members – people who are committing to donations of $18 per month! Visit our Flickr webpage to view pictures taken this morning http://www.flickr.com/photos/radiothon-astral-media/show
April 30, 2009 @ 11:18AM
Hugues Mousseau
Update @ 12 :10 ET - With now all 50 stations reporting, an impressive amount of $ 2.4 million has been raised so far! Stay tuned for more updates this afternoon.
Mise à jour @ 12:10 HE – Avec des résultats enregistrés en provenance des 50 stations, nous avons maintenant dépassé la somme de 2,4 millions de $ amassés au cours des dernières heures! D’autres mises à jour suivront tout au long de l’après-midi.
April 30, 2009 @ 12:33PM
Phil Evans - Virgin Radio Vancouver
Here's why today is important. This morning, only two hours into Radiothon, we thought we might not be able to go on. We talked to Yolaine, the mother of 7 month old Ella - who passed away only five weeks ago.
The story was heartbreaking -and uplifitng at the same time. Heartbreaking, because Ella spent all of her short life in BC Children's Hospital,.Uplfiting, because she never knew she was sick. Being at BC Children's Hospital allowed her family to be with her 24 hours a day - and to provide respite when it was all too much.
Ella passed away March 27th in the arms of her mother, Yolaine. Yolaine told us her story today - to make sure the work of BC Children`s Hospital continues.
April 30, 2009 @ 01:13PM
Carissa Donaldson
The Kootenay Boundary residents are showing their true colours once again this year! A group that can always be counted on to go over and above is the Trail Hospital Auxiliary who have donated $30,000 to Children's Healthcare at Kootenay Boundary Regional Hospital! More to come!
April 30, 2009 @ 01:21PM
Hugues Mousseau
Update @ 2:20 PM ET - Now over $4.2 million raised and the Radiothon continues until 6 PM!
Mise à jour @ 14h20 HE - Maintenant plus de 4,2 millions $ amassés et ça se poursuit jusqu'à 18 h !
April 30, 2009 @ 02:58PM
Carissa Donaldson - All Hit KBS
We are so proud of our communities and our team! The staff here at All Hit KBS is excited to announce our very own donation to the Radiothon in the amount of $8000! Take a look at our online Gallery at www.kbsradio.ca to see many of the businesses and organizations that collected donations for children!
April 30, 2009 @ 04:00PM
Nancy Ceneviva
What an incredible day ... a day of tears, laughter, stories and songs (including CFRB's John Moore doing a duet with SickKids patient Madison Scott). Astral Media Toronto stations Newstalk 1010 CFRB, 97.3 EZ Rock and VIrgin Radio 999 thank their generous listeners for raising $3,121,760 for The Hospital for Sick Children. We couldn't help this world-class institution change the lives of sick kids without the loyal support of the amazing people who listen to us. Many thanks to the families, volunteers and staff at the hospital who help us tell the incredible stories. As well as to all the staff of the radio stations who help make the magic in front of the mic and behind the scenes.
April 30, 2009 @ 06:20PM
Hugues Mousseau
Update @ 6:30 PM ET: It has been a while since we connected and considerable progress has been achieved these past hours. The national grand total now sits at over $5.9 million!
Mise à jour @ 18h30 HE: Déjà quelques heures depuis la plus récente mise à jour. Le grand total national est maintenant à plus de 5,9 millions $ !
April 30, 2009 @ 06:33PM