Astral introduces new brand identity
Brand redesign reflects company’s unique culture and continued growth
May 27, 2010 @ 07:00AM
Montréal – Astral Media Inc. (TSX: ACM.A/ACM.B) today announced the launch of its new brand identity. As one of Canada’s leading media companies, Astral made a strategic decision to refresh its visual identity in 2009 to reflect its new corporate profile, evolving culture and expansion across Canada. The company will now operate publicly under the Astral name while the legal corporate name remains Astral Media Inc.
“Astral has grown significantly over the past two years adding diversification to our media product offering, and extending our reach across Canada,” said Ian Greenberg, President and Chief Executive Officer at Astral. “Our new identity reflects the attributes of our unique culture, focused on providing innovative and tailored advertising solutions to clients, and on delivering rich and exciting content to consumers through a variety of platforms all across the country. Most importantly, it recognizes our exceptional people without whom none of this would be possible.”
Astral’s new brand image represents the company’s diverse assets, decentralized yet disciplined business model and the knowledge, passion and imagination its employees bring to the marketplace. The vibrant colour palette and creative shape of the new logo are designed to convey human warmth and emotion, within a defined and responsive structure that is grounded and resilient.
“A new brand image is a powerful tool to communicate a company’s story and key differentiators in a way that encourages employee, partner and consumer engagement,” said Alain Bergeron, Vice-President, Corporate Communications and Chief Marketing Officer. “We wanted to showcase the personalization and flexibility in our market solutions, and convey a much better understanding of Astral – our people, media properties and the dynamic services and products we provide.”
Astral commissioned Toronto-based Juniper Park, a creative agency specialized in branding strategy, design and advertising, to collaborate with Astral in a 12 month, research-based brand assessment and redesign process.
The new Astral brand identity will be rolled out across the company’s family of properties, including specialty and pay television, radio, out-of-home advertising, and digital.
Astral is one of Canada’s largest media companies. It operates over 100 of the country’s most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.
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@audrey_portela
Astral lance sa nouvelle identité visuelle: http://bit.ly/aTPhmf
May 27, 2010 @ 08:52PM
@Ameo_SMA
Que pensez-vous de la nouvelle identité visuelle d\' @ASTRAL ? http://tinyurl.com/33b5swm
May 27, 2010 @ 08:40PM
@jamalhashim
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw #rebrandingastral
May 27, 2010 @ 01:59PM
@jfbosse
Nouvelle identité visuelle pour Astral . . . Assez coloré... http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:26PM
@mariannelp
Une superbe nouvelle image de marque pour Astral !! http://bit.ly/c2nNMx #rebrandingastral
May 27, 2010 @ 01:18PM
@pat_gauthier
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw. Qu\'en pensez-vous?
May 27, 2010 @ 01:13PM
@splashview
Astral Média groupe audio visuel canadian change de logo http://twitpic.com/1risb5 explications: http://bit.ly/d3ewzJ (via @ASTRAL @roch5 )
May 27, 2010 @ 01:12PM
@GaetanB
RT @rlcom: Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:08PM
@marketingqc
Astral adopte une identité visuelle colorée, réalisée par l\'agence Juniper Park (communiqué) http://bit.ly/c6YL7y
May 27, 2010 @ 01:07PM
@fabrice_calando
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:07PM
@marketingqc
Astral adopte une identité visuelle colorée, réalisée par l\'agence Juniper Park (communiqué) Park http://bit.ly/c6YL7y
May 27, 2010 @ 01:06PM
@rlcom
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:05PM
@HelenABobat
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw via @vincentwhite
May 27, 2010 @ 12:56PM
@vincentwhite
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 12:49PM
@kar_grant
RT @simon_dit: RT @ASTRAL lance sa nouvelle identité visuelle ! http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:48PM
@MBDesrosiers
RT @roch5: RT @guillaumebrunet: RT @ASTRAL lance sa nouvelle identité visuelle ! http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:44PM
@LucHarvey
RT @Infopresse: RT @roch5: RT @guillaumebrunet: RT @ASTRAL lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:43PM
@jimmotion
RT @guillaumebrunet: RT @ASTRAL lance sa nouvelle identité visuelle ! http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:36PM
@karllacroix
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm - je sais pas...? via @infopresse
May 27, 2010 @ 12:36PM
@audrey_portela
Astral lance sa nouvelle identité visuelle: http://bit.ly/aTPhmf
May 27, 2010 @ 08:52PM
@Ameo_SMA
Que pensez-vous de la nouvelle identité visuelle d\' @ASTRAL ? http://tinyurl.com/33b5swm
May 27, 2010 @ 08:40PM
@jamalhashim
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw #rebrandingastral
May 27, 2010 @ 01:59PM
@jfbosse
Nouvelle identité visuelle pour Astral . . . Assez coloré... http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:26PM
@mariannelp
Une superbe nouvelle image de marque pour Astral !! http://bit.ly/c2nNMx #rebrandingastral
May 27, 2010 @ 01:18PM
@pat_gauthier
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw. Qu\'en pensez-vous?
May 27, 2010 @ 01:13PM
@splashview
Astral Média groupe audio visuel canadian change de logo http://twitpic.com/1risb5 explications: http://bit.ly/d3ewzJ (via @ASTRAL @roch5 )
May 27, 2010 @ 01:12PM
@GaetanB
RT @rlcom: Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:08PM
@marketingqc
Astral adopte une identité visuelle colorée, réalisée par l\'agence Juniper Park (communiqué) http://bit.ly/c6YL7y
May 27, 2010 @ 01:07PM
@fabrice_calando
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:07PM
@marketingqc
Astral adopte une identité visuelle colorée, réalisée par l\'agence Juniper Park (communiqué) Park http://bit.ly/c6YL7y
May 27, 2010 @ 01:06PM
@rlcom
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 01:05PM
@HelenABobat
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw via @vincentwhite
May 27, 2010 @ 12:56PM
@vincentwhite
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #cnw
May 27, 2010 @ 12:49PM
@kar_grant
RT @simon_dit: RT @ASTRAL lance sa nouvelle identité visuelle ! http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:48PM
@MBDesrosiers
RT @roch5: RT @guillaumebrunet: RT @ASTRAL lance sa nouvelle identité visuelle ! http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:44PM
@LucHarvey
RT @Infopresse: RT @roch5: RT @guillaumebrunet: RT @ASTRAL lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:43PM
@jimmotion
RT @guillaumebrunet: RT @ASTRAL lance sa nouvelle identité visuelle ! http://tinyurl.com/33b5swm #rebrandingastral
May 27, 2010 @ 12:36PM
@karllacroix
Astral lance sa nouvelle identité visuelle http://tinyurl.com/33b5swm - je sais pas...? via @infopresse
May 27, 2010 @ 12:36PM