Astral Out-of-Home Expands its Innovative Digital Advertising Network with Nine New Faces in Toronto
Integrated National Network now Totals 32 Digital Faces in High Traffic Areas
November 15, 2010 @ 09:00AM
Toronto, November 15, 2010 – Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A/ACM.B) and one of Canada’s leading out-of-home advertising companies, announced today the expansion of its innovative digital advertising network, adding nine new digital faces in Toronto to the four already in place. This announcement will bring the total number of digital faces to 32 across the network in Montréal, Toronto and Vancouver.
Astral’s Digital Network™ offers flexible, instant displays that allow advertisers to express their creativity by modifying or changing concepts at will, regardless of time of day or geographic location. The technology also allows the display of urgent community or road safety advisories.
“Digital advertising reflects the way our world is now – instantaneous, dynamic, flexible and in real-time, and it allows marketers to achieve even greater performance through innovative targeted campaigns,” said Luc Sabbatini, President, Astral Out-of-Home. “With more faces in our network which spans the country’s biggest markets, Astral Out-of-Home is at the forefront of change in the industry with the first and only national outdoor digital network.”
The spectacular digital signs feature LED (light-emitting diode) lighting, an advanced display technology, capable of reproducing millions of colours in high resolution, ensuring outstanding readability, day or night. The digital boards display six static advertising messages rotating in 10 second intervals. The Digital Network is programmed on-demand and managed remotely from Astral’s state-of-the-art control and broadcast centre located in Montreal.
“Astral’s Digital Network is an excellent platform to communicate a targeted and pertinent message to our customers,” said Nadine Hoduc, Senior Director, Québec Marketing, Loblaw Companies Limited. “We leveraged the flexibility of the Digital Network to develop a highly creative campaign by displaying, automatically and in real-time, colourful visuals of fresh produce linked to diverse weather conditions. The campaign absolutely delighted our customers while generating great brand recognition.”
The new digital faces are expected to be fully operational by January 2011. The Toronto network will now count 13 digital faces, all strategically placed along major roads and highways in the Greater Toronto Area, including the Gardiner Expressway.
Digital technology is a significant environmentally-friendly improvement over conventional billboard signs. Digital boards eliminate the need for ink, glue, paper and vinyl, as well as the energy and CO2 emissions that would be required to produce these materials. In addition, Astral Out-of-Home powers all of its Toronto advertising faces and transit shelters with green energy from renewable sources, including low-impact wind farms, solar energy and hydro facilities.
Quotes
“Digital advertising reflects the way our world is now – instantaneous, dynamic, flexible and in real-time, and it allows marketers to achieve even greater performance through innovative targeted campaigns. With more faces in our network which spans the country’s biggest markets, Astral Out-of-Home is at the forefront of change in the industry with the first and only national outdoor digital network.”
“Astral’s Digital Network is an excellent platform to communicate a targeted and pertinent message to our customers. We leveraged the flexibility of the Digital Network to develop a highly creative campaign by displaying, automatically and in real-time, colourful visuals of fresh produce linked to diverse weather conditions. The campaign absolutely delighted our customers while generating great brand recognition.”
Boilerplate
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies. With an unparalleled outdoor network, we offer customers close to 8,000 strategically placed advertising faces in Quebec's, Ontario's and British Columbia's key markets. With a strong commitment to environmental protection, the company has also embarked on a series of green and clean initiatives in order to minimize the impact of its products on our environment.
Astral is a leading Canadian media company, active in specialty and pay television, radio, out-of-home advertising and interactive media. Astral’s solid and dynamic presence in the country’s major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information about Astral, please visit astral.com.
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@SocialDave
\"Astral Out-of-Home Expands its Innovative Digital Advertising Network with Nine New Faces in TO\" http://tinyurl.com/25tdxma #cnw #toronto
November 15, 2010 @ 08:19PM
@CNWGroupSMR
Astral Out-of-Home Expands its Innovative Digital Advertising Network with Nine New Faces in… http://goo.gl/fb/VOrUt
November 15, 2010 @ 02:05PM
@ASTRAL
Astral Out-of-Home Expands its Innovative Digital Advertising Network with Nine New Faces in Toronto http://bit.ly/9MpbJZ #astral
November 15, 2010 @ 02:05PM
@pbellier
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 11:49PM
@MarcOlaechea
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 11:43PM
@Rosalie_G04
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 04:12PM
@GroupeCNWmedias
Astral Affichage étend son réseau publicitaire numérique innovateur avec l\'ajout de neuf nouvelles faces à Toron... http://bit.ly/9FpKOy
November 15, 2010 @ 03:01PM
@pierread
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 02:05PM
@ASTRAL
Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 02:04PM
@SocialDave
\"Astral Out-of-Home Expands its Innovative Digital Advertising Network with Nine New Faces in TO\" http://tinyurl.com/25tdxma #cnw #toronto
November 15, 2010 @ 08:19PM
@CNWGroupSMR
Astral Out-of-Home Expands its Innovative Digital Advertising Network with Nine New Faces in… http://goo.gl/fb/VOrUt
November 15, 2010 @ 02:05PM
@ASTRAL
Astral Out-of-Home Expands its Innovative Digital Advertising Network with Nine New Faces in Toronto http://bit.ly/9MpbJZ #astral
November 15, 2010 @ 02:05PM
@pbellier
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 11:49PM
@MarcOlaechea
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 11:43PM
@Rosalie_G04
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 04:12PM
@GroupeCNWmedias
Astral Affichage étend son réseau publicitaire numérique innovateur avec l\'ajout de neuf nouvelles faces à Toron... http://bit.ly/9FpKOy
November 15, 2010 @ 03:01PM
@pierread
RT @ASTRAL: Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 02:05PM
@ASTRAL
Astral Affichage étend son réseau publicitaire numérique avec l\'ajout de neuf nouvelles faces à Toronto http://bit.ly/9YB8d9 #astral
November 15, 2010 @ 02:04PM