TORONTO - Canadians can deck their halls and earn AIR MILES reward miles – on the go! More than 10 million active AIR MILES Collectors use the program to get the most value out of their holiday purchases. Now, Collectors can enjoy even more opportunities to stuff their stockings with the AIR MILES mobile application available for iPhone and BlackBerry users. The first loyalty application of its kind for smartphone users in Canada, it allows Collectors to easily find AIR MILES Sponsors wherever they are, get access to exclusive bonus offers and use mobile offers in-store. With 75 per cent of all Canadian households owning a mobile phone¹ and nearly one-third of them using a smartphone², the new mobile application makes it easier for Collectors to earn more reward miles this holiday.

“Whether you’re picking up groceries for a holiday dinner or a last-minute gift for your hosts, the AIR MILES mobile app makes it easy to earn every reward mile possible on purchases,” says Emmie Fukuchi, Senior Director and General Manager, Digital and New Media, AIR MILES. “And with more than 10,000 Sponsor locations, Collectors can quickly find the closest AIR MILES Sponsor locations in Canada. Collectors can also use the app to check-in at Sponsor locations nearby, providing them with relevant offers!”

Key Features of the AIR MILES Mobile Application:
Account balance on the go: Once signed-in to the application, Collectors can see their AIR MILES account balance and browse featured rewards.

GPS tracks down the deals: The application uses Collectors’ smartphone GPS systems to find their current location and show a map of nearby Sponsors.

Check-in to earn more: When Collectors check-in at any Sponsor location, they receive all relevant offers so that they can maximize their earning on-the-spot.  Some Sponsors may offer bonus reward miles simply for checking-in.

Never miss another reward mile: The application creates a digital version of the AIR MILES Collector card that shoppers can show at many Sponsor check-outs.

The application is available for download at the iTunes App Store and BlackBerry App World^TM. Visit www.airmiles.ca/mobileapp for more information.

Collectors with other smartphones can use the new mobile-friendly version of airmiles.ca to check their account balance, browse bonus offers and find Sponsor locations by postal code. Simply visit www.airmiles.ca from their mobile browser.

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1. “The insider’s guide to mobile Web marketing in Canada,” mobiThinking, http://mobithinking.com/guide-mobile-web-canada, accessed 12/1/10.
2. “Customer Loyalty and Advocacy for Wireless Phone Providers in Canada Declines Notably Amid Rapidly Evolving Technology and a Changing Competitive Landscape,” JD Powers & Associates, http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2009242), accessed 12/1/10.