Social Media Release

RECENT SOCIAL MEDIA RELEASES FROM CNW GROUP CLIENTS

1. Lift-Off For Rural 4G Broadband!

   Proton Rocket Carrying New 4G Broadband Satellite Successfully Launched

   Xplornet Communications Inc. – October 20, 2011 @ 12:05PM

2. Underground poker, financial literacy for kids, and Remembrance programming part of TVO’s November 2011 highlights

   TVO – October 13, 2011 @ 01:00PM

3. Gift-filled shoe boxes help brighten children’s lives worldwide

   National Shoe Box Collection Week is November 21-27

   Samaritan's Purse Canada – October 11, 2011 @ 12:30PM

4. @FCACan Releases its Annual Report 2010-2011

   Empowering Consumers through Partnerships

   Financial Consumer Agency of Canada – October 11, 2011 @ 09:30AM

5. Looking for leaders: TRIEC calls for 6th Annual Immigrant Success Awards entries

   Awards recognize recruiting, integrating and leveraging skilled immigrant talent

   Toronto Region Immigrant Employment Council – October 11, 2011 @ 09:00AM

RSS Feed for recent releases

THE CNW
SOCIAL MEDIA RELEASE

Think of CNW's Social Media Release as an add-on to your traditional news release - it provides the online audience with a place to go for multimedia content and conversation about your message.

Interested in what one looks like? Check out the release that we did to announce the new CNW Social Media Release

Communicate with your audience:

• Incorporate all the text of your regular news release and more!
• Distribute your release via CNW's newswire, RSS feeds and portfolio email services.
• Include key quotes attributable to company spokespeople.
• Reach news consumers on the go with the CNW Group and Viigo Inc. tool for Blackberry and Windows Mobile Devices.

Add Content to your message:

• Provide multimedia to both the online and traditional audience.
• Uploading your video content to YouTube allows it to be easily viewed, shared and embedded.
• Provide greater options to viewers and journalists by adding both web-friendly, smaller images and print-ready high-resolution images.
• Including links and important documents and files gives audiences more background about your release.

Be part of the Community:

• Opt-in comments enable your audience to have a conversation on your release, giving you a chance to be part of the community.
• A sharing button allows users to easily share your release on a number of different social networks.

WANT TO LEARN MORE?

Have a look at an example of the CNW Social Media Release or take a look at our white paper that has all the information you need to start learning about the online world and using Web 2.0 tools as part of your communications strategy.

To issue your own Social Media Release, call us at 1-877-CNW-7890, or send us an email at smr@newswire.ca

WHAT IS A SOCIAL
MEDIA RELEASE?

CNW Group asked Mark McKay to explain what a Social Media Release is and how it can help you.