Social Media Release

RECENT SOCIAL MEDIA RELEASES FROM CNW GROUP CLIENTS

1. 360 Vodka Ignites Desire with Introduction of 360 Double Chocolate

   The Earth Friendly Distilling Company – February 09, 2010 @ 02:15PM

2. NEWS MEDIA START-UP, THE MARK NEWS, CLOSES FUNDING

   INVESTORS INCLUDE HOST OF CBC’S THE DRAGON’S DEN AND FORMER HEAD OF EBAY CANADA 

   Mark News – February 09, 2010 @ 10:00AM

3. Monitor social media in real-time with CNW’s MediaVantage

   CNW improves social media monitoring capabilities of MediaVantage; a revolutionary software designed to manage, monitor and measure media relations using a single web-based portal

   CNW Group – February 08, 2010 @ 03:45PM

4. DOES IBD STOP YOU? CROHN’S PATIENTS ROB HILL AND CLINTON SHARD NOT LETTING DISEASE DEFINE THEM

   Rob Hill and Clinton Shard will be traveling to Mt. Everest to shout from the highest peak

   I.D.E.A.S. – Intestinal Disease Education and Awareness Society – February 08, 2010 @ 09:00AM

5. Spice Up Your Super Bowl Party This Year with Award-Winning Chili

   Mouths on fire at live cook-off event as Food TV Host Anthony Sedlak announced ZANTAC® Chili Challenge Winner

   McNeil Consumer Healthcare – February 04, 2010 @ 05:00PM

RSS Feed for recent releases

THE CNW
SOCIAL MEDIA RELEASE

Think of CNW's Social Media Release as an add-on to your traditional news release - it provides the online audience with a place to go for multimedia content and conversation about your message.

Interested in what one looks like? Check out the release that we did to announce the new CNW Social Media Release

Communicate with your audience:

• Incorporate all the text of your regular news release and more!
• Distribute your release via CNW's newswire, RSS feeds and portfolio email services.
• Include key quotes attributable to company spokespeople.
• Reach news consumers on the go with the CNW Group and Viigo Inc. tool for Blackberry and Windows Mobile Devices.

Add Content to your message:

• Provide multimedia to both the online and traditional audience.
• Uploading your video content to YouTube allows it to be easily viewed, shared and embedded.
• Provide greater options to viewers and journalists by adding both web-friendly, smaller images and print-ready high-resolution images.
• Including links and important documents and files gives audiences more background about your release.

Be part of the Community:

• Opt-in comments enable your audience to have a conversation on your release, giving you a chance to be part of the community.
• An up-to-date Technorati listing of blogs linking to your release.
• A sharing button allows users to easily share your release on a number of different social networks.

WANT TO LEARN MORE?

Have a look at an example of the CNW Social Media Release or take a look at our white paper that has all the information you need to start learning about the online world and using Web 2.0 tools as part of your communications strategy.

To issue your own Social Media Release, call us at 1-877-CNW-7890, or send us an email at smr@newswire.ca

WHAT IS A SOCIAL
MEDIA RELEASE?

CNW Group asked Mark McKay to explain what a Social Media Release is and how it can help you.